Why You Should Podcast in 2023
Episode description
Why should you have a podcast going into 2023? Kane and Ash discuss the multiple reasons why creating a podcast this year could not only grow your business but also build your following, create multiple streams of income and much more! They also discuss why 2023 has more in store for podcasting and podcasters than ever before.
KEY TAKEAWAYS
- Podcasting is the only media that has a long tail; it’s an asset that will pay you for weeks, months a years after you create the content.
- Low competition. There’s the same amount of active podcasts as there were YouTube channels back in 2007.
- High-value content. You are creating valuable content for your audience in long-form content such as podcasting.
- Multiple streams of income.
- The content you create for your podcast you can repurpose to use on other channels.
BEST MOMENTS
“You’re going to be getting paid, on the content you forgot you recorded”
“It’s hard to provide a huge amount of value in sub-60seconds”
“If you have a better relationship, they’re more likely to buy more from you”
“Start with your long-form high-value content and then chop it up for those viral platforms such as TikTok”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD