Kane and Ash talk about how many listeners you need for your podcast to make money as well as how to utilise a smaller audience. They also bust the myths around listenership and why you need a lot less of an audience than you may think to monetise your podcast. KEY TAKEAWAYS Most industry professionals overestimate the number of listeners you need to make money. But the truth is there are many ways to monetise your podcast and in some instances, you just need one listener! One podcast download i...
Nov 29, 2022•18 min•Ep. 43
How can you use your podcast to help people and leverage your business? Ash and Kane discuss why these are some of the biggest benefits of having a podcast and also talk about the longevity of the content you create and why this matters. KEY TAKEAWAYS People will always go back and listen to your old content/episodes. The content you create as a podcast continues to have use weeks, months, even years after you made it. When you need help, most people google for the information. If your podcast i...
Nov 22, 2022•8 min•Ep. 42
Thom and Ash talk all about promoting your podcast in this episode, including the best places for promotion and what you may be doing wrong. KEY TAKEAWAYS It’s tempting to just post a link to your podcast on your social media, but this isn’t going to grow your podcast quickly Make sure your show is worth listening to, and that it either has great content or is entertaining. There’s no point in promoting something you don’t recognise has value. Find out who your listeners are because then you can...
Nov 15, 2022•8 min•Ep. 41
Listen in to this episode with Ash and Kane to learn the secret marketing strategy that nobody seems to be using right now! Harness its utility and your podcast could be peaking in the charts within a matter of days! KEY TAKEAWAYS It’s simply, old-school marketing. Talking and networking with people face to face. This strategy works best for professional podcasters but isn’t exclusive to them. Whenever you are attending industry events, market your podcast! A great way to do this is with simple ...
Nov 08, 2022•7 min•Ep. 40
In this episode, Ashley and Kane talk about the importance of high-quality production in podcasting. They explore why it’s worth spending the time thinking about how to improve the quality of your production in all ways; from the equipment you use to how you record and conduct interviews. KEY TAKEAWAYS Production is the ‘base’ your podcast is built upon. Your content can be great but if it sounds terrible people won’t want to listen. It’s not simply about audio or video quality, but also about h...
Nov 01, 2022•8 min•Ep. 39
How should you title your podcast episodes? Kane and Ash cover one of the most important podcast questions in this episode and talk about how to title your episode titles to get your podcast the best results. KEY TAKEAWAYS Podcasting discoverability isn’t great, it’s difficult to get your show out there and for people to find you. Your episode title is one of the main ways you can be discovered. You don’t need the name of your show or your episode number in your episode title. Being specific wit...
Oct 24, 2022•9 min•Ep. 38
How can you figure out who your niche is for your podcast and why is it important? Join Ash and Kane in this episode where they answer both these questions and talk all about niches in podcasting. KEY TAKEAWAYS Try and have a specific audience in mind before you create your content. If you have already started, you can start to niche down over time, by looking at your analytics and consumption data. Think about what content your key audience members want from you and work backwards from this. Wh...
Oct 18, 2022•5 min•Ep. 37
Join Ash and Kane in this episode to talk about podcast length, including whether the perfect length exists, why respecting your audience's time is essential and how you can determine what length to make your episodes. KEY TAKEAWAYS There’s no set length for a podcast, it varies depending on the type of content you are creating and your audience. Solo educational/informative content shouldn’t exceed 25 minutes, especially if it is complex. Interviews generally want to be between 30-60 minutes lo...
Oct 10, 2022•7 min•Ep. 36
Join both Ash and Kane in this episode as they have a conversation about how to name your podcast successfully! For most people, following these tips will help you be found organically as quickly and easily as possible. KEY TAKEAWAYS 2-4 words makes the perfect title length Think about what people will be searching for, you want the title to simple state what the podcast is about. Don’t name it after yourself unless you are very well known. Come up with 3 or 4 titles and ask your audience what t...
Oct 03, 2022•8 min•Ep. 35
In this episode, Ash and Thom talk about dynamic ads, what they are and why you should be using them for your podcast advertising. KEY TAKEAWAYS Dynamic ads are the modern way of podcast advertising. They are added at the host level rather than at the episode level, allowing more control over your advertising. There are many benefits to dynamic ads, including the flexibility it gives you as a podcaster, you can sell ad space many times over. You can start selling dynamic ads at any stage in your...
Sep 26, 2022•7 min•Ep. 34
Ash and Thom are in this episode to talk about sponsorship including how it’s possible to get sponsorship before you even begin as well as where to find sponsors for your show. KEY TAKEAWAYS You don’t need to wait until you have large amounts of downloads to get a sponsor. You just need to show determination, passion and give examples of the success you have created previously. Having a strong niche in podcasting is key to finding your sponsors. Knowing who your podcast is for and your main audi...
Sep 19, 2022•8 min•Ep. 33
In this episode, Ash speaks to Rob, one of Progressive Media’s in-house editors and TikTok experts. Rob talks all about the ways you can leverage your podcast content for TikTok and why if you aren’t, you’re missing out on a huge audience. KEY TAKEAWAYS TikTok has completely changed the way video works, just 5 years ago most video content was long form but now some of the most popular content out there is short form. Short-form content is a great way to leverage key elements of your content, for...
Aug 31, 2022•11 min•Ep. 32
When was the last time that you looked at where your audience was in the world? For most podcasters, the majority of our listeners will be based where we are from. But how do you grow your audience internationally? Listen in to this short episode with Kane where he tells you exactly how! KEY TAKEAWAYS Growth internationally starts with your guests. If you want clients internationally you need to look at top creators and podcasters in that region. You can use chartable to see who and what is char...
Aug 16, 2022•3 min•Ep. 31
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Kane is joined by Gee from Patreon to talk about why premium content is the primary way to monetise your podcast show! Gee gives great insight into why premium content is best for creators, specifically podcasters, why every creator needs this to monetise and tips on how to do it effectively too. Alongside her tips and insight, Gee also provides various Pod...
Aug 09, 2022•29 min•Ep. 30
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane talks all about sponsorship and affiliates in this episode. Some of the most common questions Progressive Media get asked are around how to monetise your podcast, so Kane talks through these options and demonstrates how you can make them work for your podcasting journey. KEY TAKEAWAYS If you don’t have the time to create premium content and you also don’t have your own...
May 30, 2022•7 min•Ep. 29
What is one of the bugbears of podcasters and podcast agencies? Cold emails from guest booking services! Listen into Kane about why these aren’t always what they seem and can actually be a really useful tool for you to use. KEY TAKEAWAYS If you’re trying to get high calibre and interesting individuals then the chances are that they are time poor. Which means they probably need to pay someone to source and organise this for them, the guests you want probably use the services you complain about. K...
May 23, 2022•4 min•Ep. 28
Kane talks all about value in this quick episode. Listen in to hear how and why it matters to always think about value when deciding whether to book a guest or be a guest yourself. KEY TAKEAWAYS Are you offering value as a guest when you go on other podcasts and are the guests you interview adding value to your audience? It’s the content and value to your audience that is the most important thing. Your listeners don’t care about how notable your guest is if they are dull, boring or don’t add val...
May 16, 2022•5 min•Ep. 27
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Co-founder of podcasting advertising space Podmatch Alex Sanfilipo, talks about the best way to pitch yourself as a guest for other Podcast shows. He talks about the importance of offering value, credibility and even an easy-out when approaching hosts. KEY TAKEAWAYS Alex always listens to some of the show and then leaves a review before asking to be a guest. People always g...
May 09, 2022•6 min•Ep. 26
When looking at launching a podcast the amount of information out there can be overwhelming. Listen to Kane in this episode as he gives you the four key steps to launch your podcast, proven time and time again by the many successful podcasts the Progressive Media Agency has helped launch. KEY TAKEAWAYS Your launch is one of the most important things to get right when starting as a podcaster, you have just 8 weeks from when your podcast is set-up to enter the new and noteworthy charts. Your pre-p...
May 02, 2022•10 min•Ep. 25
Ads and sponsorships on your podcast, what are the main differences, what are the pros and what are the cons? Join Kane in this episode to learn these and help guide you on decisions around monetising your podcast. KEY TAKEAWAYS Ads and Sponsorship are not the same. There is a lot more money in sponsorship for a creator than in ads and this is a key difference podcasters need to understand. You can find your own sponsorships by simply reaching out to companies you feel would be valuable for your...
Apr 27, 2022•8 min•Ep. 24
Have you thought about podcasting but worry that you have no audience? Listen in to this episode, where Kane tells you exactly how you can start a podcast with no audience, the steps you need to take and why starting from zero doesn’t necessarily mean that you won’t find success quickly. KEY TAKEAWAYS Step 1: Focus on a niche. You want your content to be as specific as possible. Too many people cast the net too wide which makes their podcast a lot harder to be found organically. Step 2: You need...
Apr 25, 2022•8 min•Ep. 23
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Simon is a serial entrepreneur and seasoned content creator including a successful YouTube channel and the Podcast PEP Talk: The Purposeful Project . In this episode, Kane and Simon discuss what it takes to get started with your podcast, how to create great content over and over again and what really counts when it comes to building a podcast, a business and a brand. Simon ...
Mar 08, 2022•49 min•Ep. 22
Join Aaron as he speaks with the creator of the Secret History of Hollywood Podcast Adam Roche! They talk about what Adam has achieved with his podcast, how he has done this and what we can all learn from his experience. Aaron and Adam also have some in-depth discussions about podcasting, the importance of quality and what to focus on when creating content. They also discuss the many highs of Adam’s podcasting career including the success of his monetisation, being featured by The Guardian and e...
Feb 22, 2022•31 min•Ep. 21
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Kane, Thom and special guest Alex, as they discuss the various metrics available to you to measure your podcast and tell you which ones you need to focus on for success! They also talk about the strength in podcasting in the creator space and a little bit about censorship and the controversy surround Joe Rogan’s Podcast right now. KEY TAKEAWAYS There are two types of m...
Feb 15, 2022•31 min•Ep. 20
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Podcaster and mumpreneur Ellie McKay joins Kane in a great conversation about the value of podcasting to business, quality content and healthy debate. They also discuss notoriety, censorship and the importance of networking and powerful relationships. Ellie began podcasting in lockdown, this was after first creating a FB live series to allow herself to network and build rel...
Feb 08, 2022•1 hr 1 min•Ep. 19
Why shouldn’t you have a podcast in 2022? Kane has trawled the internet to find why other people believe you shouldn’t podcast in 2022 and in this episode, he talks about where he agrees with them and the many ways he doesn’t agree. Listen in to find clarity on whether podcasting is right for you this year. KEY TAKEAWAYS You’re obsessed with the outcome but you’re not regarding the grind it takes to have a successful podcast - Podcasting takes time, education and a lot of effort to reach success...
Jan 25, 2022•18 min•Ep. 17
In this episode, Kane speaks with Kevin Clifton, podcast host of The Kevin Clifton Show and former Strictly Come Dancing professional. They talk about his time in Strictly, the highs and lows of his career and how he has managed to overcome his own personal struggles. They also discuss all things podcasting, including monetisation, why Kevin chose to go into podcasting and the benefits and opportunities he has discovered since launching his own show. KEY TAKEAWAYS Before Strictly, Kevin did a lo...
Jan 18, 2022•55 min•Ep. 16
There are many benefits and advantages to interviewing celebrities on your podcast. Even if your show isn’t generally interview based, having some interviews with celebrities or well-known names in your niche can have a profound effect on your podcast downloads, notoriety and ultimately, it’s success. In this solo episode with Kane, he talks about the benefits of interviewing others and the 7 steps you can take to get celebrity guests onto your podcast. KEY TAKEAWAYS Voice notes are a great way ...
Jan 11, 2022•16 min•Ep. 15
The more you speak to people the more you learn! A podcast can present unique opportunities, for guests, listeners and hosts alike! In this episode, Kane speaks to consultant, chair, tutor and host of The Interesting Health and Safety Podcast Colin Nottage. They discuss the reasons behind the success of Colin’s podcast, how podcasting can produce a wealth of other opportunities as well as the impact it has had on Colin’s life, business and the H&S industry as a whole. KEY TAKEAWAYS Colin sta...
Dec 28, 2021•1 hr 3 min•Ep. 14
Welcome back to the Podcasters Podcast! In today's episode Aaron jumps in quickly to give you a quick prompt to not let the festive break take too much of an impact on your podcast; Yes numbers dip and so does engagement this time of year but the best months are coming round the corner KEY TAKEAWAYS Start 2022 right; well prepared, even with a rough podcast schedule or plan will immediately keep you off the back heel and pushing forward into the new year with direction and a strong message to yo...
Dec 23, 2021•5 min
