Have you ever hesitated to invest in yourself because it felt selfish… irresponsible… or “too much”? You’re not alone. As women, we’ve been conditioned to spend money on our kids, our homes, or quick fixes that make us feel better for a moment — but rarely create lasting change. We’ve been taught to give to everyone else first, and to believe we should be able to do it all on our own. But here’s the truth: it’s never really about the money. It’s about belief. Belief in yourself. Belief that you’...
Aug 21, 2025•26 min•Season 1Ep. 217
Euphoria: How to make joy your baseline, kick shame to the curb, and fall madly in love with your life You’ll learn: ✨ How to rewire your brain, so joy becomes your new default ✨ What’s really keeping you stuck (hint: it’s not lack of time or willpower) ✨ The secret to turning fear and doubt into energy and clarity ✨ Why shame is the invisible cage — and how to kick the door wide open ✨ What’s possible when you stop abandoning yourself and start saying YES to your desires You’ll leave not just w...
Aug 17, 2025•2 hr 17 min•Season 1Ep. 216
Sign up for EUPHORIA: How to Make Joy Your Baseline, Kick Shame to the Curb & Fall Madly in Love with Your Life IN PERSON: 📅 Monday, August 11 | 5:30pm PT 🎉 Save your free seat here ONLINE: 📅 Friday, August 15 | 12pm PT 🎉 Save your free seat here I just got back from an incredible family trip to Montreal and Quebec City — complete with my kids’ first-ever concert (and my first in over 20 years!). Dancing, feeling young and free again… it reminded me exactly why I created my upcoming Euph...
Aug 07, 2025•42 min•Season 1Ep. 215
Click here to download the FREE Pleasure Project Hypnosis What if changing your life didn’t require force, pressure, or willpower—but pleasure ? In this powerful episode, Dana Skoglund unpacks The Pleasure Principle —a concept rooted in psychology and rewired for high-achieving women who are ready to stop pushing and start flowing. We’re wired to seek pleasure and avoid pain. But what if your brain currently sees the thing you want —exercise, rest, saying no, quitting sugar—as pain? And what if ...
Jul 21, 2025•17 min•Season 1Ep. 214
Click here to download the FREE Pleasure Project Hypnosis What if everything you’re chasing — the money, the relationship, the body, the success — isn’t really what you want? What if what you actually want is the feeling you believe that thing will give you? In this episode, Dana breaks down: ✨ Why our brains are wired to recreate our internal state in our external world ✨ How the Critical Faculty acts as a gatekeeper, filtering out what doesn’t match your deeply held subconscious beliefs ✨ Why ...
Jul 15, 2025•16 min•Season 1Ep. 213
Join The Pleasure Project Program Have you ever asked yourself, “Why am I here? What’s my purpose?” You’re not alone — and you’re not behind. In this deeply personal episode, Dana shares her real-life journey of following her curiosity — from her crushed dreams of becoming a ballerina, to dancing in New York, to discovering yoga, Ayurveda, and ultimately becoming a life coach helping others step into their true path. You’ll learn: ✨ Why your life purpose doesn’t come with a clear map ✨ The surpr...
Jul 07, 2025•26 min•Season 1Ep. 212
Re:Alignment: A Summer Day Retreat Saturday, July 12 | 9am–2pm | Secret Location in Kelowna $140 | Includes a nourishing farm-to-table lunch Click here for tickets Click here to book a strategy session for The Pleasure Project Program In this episode, Dana breaks down the powerful science behind why willpower alone doesn’t stick — and why community, accountability, and environment are the real keys to lasting change. You’ll learn how to protect your goals from the negativity around you, why your...
Jul 03, 2025•22 min•Season 1Ep. 211
Re:Alignment: A Summer Day Retreat Saturday, July 12 | 9am–2pm | Secret Location in Kelowna $140 | Includes a nourishing farm-to-table lunch Click here for tickets Click here to book a strategy session for The Pleasure Project Program Click here to join The Pleasure Project Program...
Jun 26, 2025•20 min•Season 1Ep. 210
In this episode of the podcast, you're getting a powerful clip from inside The Pleasure Project Program —a guided parts work practice to help you release the grip of perfectionism and reconnect with your Worthy Self. If you’ve ever felt like no matter how much you achieve, it’s never quite enough… or like you have to earn your worth through doing, fixing, or performing—this practice is for you. You’ll meet the voice of your Inner Perfectionist, understand what she's been trying to protect you fr...
Jun 03, 2025•20 min•Season 1Ep. 209
Sign up for Activating Time Abundance for just $33 before the price goes up to $44 (only a few spots left) Episode 208: 10 Keys to Unlock Your Happiest Life In this episode, I share the 10 essential keys to creating a life filled with more joy, meaning, and fulfillment. Pulled from a lesson inside her Pleasure Project Program , this episode is a treasure trove of science-backed strategies and soul-centered wisdom designed to support your mental and emotional well-being. From cultivating self-awa...
May 26, 2025•29 min•Season 1Ep. 208
What happens when you hand your husband a mic and ask him to spill the tea on 25 years of marriage? You get The Husband Episode — unfiltered, unscripted, and full of real talk, laughter, and love. In this special (and slightly unpredictable) episode, I sit down with my husband to reflect on the past 25 years together — the highs, the hard stuff, the hilarious moments, and the little things that have helped us stay connected through it all. We cover: The funny story of how we met How we’ve grown ...
May 19, 2025•28 min•Season 1Ep. 207
In this special behind-the-scenes episode of The Pleasure Project Podcast, I'm sharing a powerful coaching conversation from inside The Pleasure Project Program . You'll listen in as I coach a participant navigating feelings of frustration and stagnation in her relationship — and guide her toward profound breakthroughs around connection, emotional fulfillment, and self-sourced happiness. We dive deep into: Why waiting for your partner to change keeps you stuck How to stop viewing relationships a...
Apr 25, 2025•20 min•Season 1Ep. 206
Welcome back to the Pleasure Project Podcast! If you’ve ever struggled to stay consistent with healthy habits or found yourself in a battle with sugar cravings, this is for you. These are the two most common challenges my clients face when they’re trying to eat healthier, lose weight, balance their hormones, or simply feel better in their bodies. And today, I’m breaking them all the way down —with real talk, neuroscience, and proven tools to shift your patterns for good. You’ll learn: Why consis...
Apr 23, 2025•23 min•Season 1Ep. 205
Introducing my new program, " Activating Time Abundance ," featuring ten short audio lessons designed to transform your relationship with time. Grab it now for just $33! The Importance of Self-Care In our fast-paced lives, especially with family and work responsibilities pulling us in multiple directions, it's easy to neglect our own needs. But self-care is not a luxury—it's a necessity. Many women face common mistakes that keep them from carving out precious time for themselves. Let’s explore t...
Apr 21, 2025•23 min•Season 1Ep. 204
Get Activating Time Abundance now A 10-module journey to create time abundance, combining cutting-edge neuroscience, ancient wisdom, and success principles. You'll learn to tap into the power of easeful ambition so you can pursue your biggest dreams without the hustle - accomplishing more while prioritizing pleasure, self-care and deep satisfaction. Here's what you'll learn: Module 1: Why You’re Experiencing Time Scarcity Uncover why you feel overwhelmed and understand the social conditioning th...
Apr 17, 2025•17 min•Season 1Ep. 203
Click here to get on the waitlist for Activating Time Abundance A recurring theme from those joining the waitlist is a common struggle: the feeling of never having enough time. In this episode, I share my self-coaching process to unravel limiting beliefs, shift my mindset and explore the deeper solution necessary to experience time abundance. Click here to join The Pleasure Project Program...
Apr 09, 2025•13 min•Season 1Ep. 202
Click here to get on the waitlist for Activating Time Abundance Twelve years in business. (82% of coaching businesses fail within the first two years) Over 200 podcast episodes. (Roughly 90% of podcasts don't make it past 20 episodes) A track record that places me in the top 1% of podcasters worldwide. The reason I’ve managed to stay consistent and successful for over a decade: How I spend my time . In this week’s podcast episode, I’m celebrating a major milestone AND giving you a sneak peek at ...
Apr 04, 2025•17 min•Season 1Ep. 201
Welcome to the 200th episode of the Pleasure Project podcast! As I celebrate this milestone, I want to express my heartfelt gratitude for you, the listener. Over the past two and a half years, podcasting has become a fulfilling way for me to share my insights and experiences, offering tools that may assist you in your personal growth. While this journey has been incredibly rewarding, it has also brought challenges like insecurity and the pressure to perform perfectly. Returning from a recent hol...
Mar 26, 2025•18 min•Season 1Ep. 200
Welcome to episode 199 of the Pleasure Project podcast! Today, I'm excited to delve into the topic of self-sabotage and share my experiences in overcoming it as I embark on my own 80-day pleasure project alongside our community. While I've achieved numerous goals, including a longstanding aspiration to grow my business to $200,000—a target I've been working toward for over five years—I find myself often hindered by patterns of overcommitment and distraction. Through self-reflection, I've discove...
Mar 15, 2025•17 min•Season 1Ep. 199
In this episode, we're diving into something we all need daily —fast, effective, science-backed ways to calm your body and mind in minutes. In the Pleasure Project program, one of the most powerful things we do is build a toolbox of quick anti-anxiety, anti-stress practices you can use anytime, anywhere. These aren’t just nice-to-have—they’re essential for regulating your nervous system, completing the stress cycle, and keeping your “stress bucket” from overflowing. In this episode, I’m teaching...
Mar 06, 2025•18 min•Season 1Ep. 198
In this episode, we build on our discussion from episode 196, which delved into the reasons behind procrastination. Today, I present a practical four-step process designed to help you follow through on your goals and intentions, a core lesson from the Pleasure Project program. The real challenge lies not in knowing what to do, but in executing those plans. This four-step approach will empower you to take aligned action, foster self-trust, and enhance your confidence, positioning you closer to ac...
Feb 26, 2025•31 min•Season 1Ep. 197
Ever find yourself pushing off important tasks—even the ones you want to do? You’re not lazy, and it’s not a willpower problem. It’s just your brain doing what it’s wired to do: avoid discomfort, seek pleasure, and conserve energy. In this episode, we’re breaking down the real reasons behind procrastination, from fear of failure and perfectionism to dopamine addiction and subconscious rebellion. I’ll also share practical, science-backed strategies to break the cycle and finally get moving on wha...
Feb 20, 2025•20 min•Season 1Ep. 196
What if you could achieve more in 29 days than you did all of last year? 🤯 What if you had the right support, tools, and structure to make it happen? I’ve created this workshop to help you JUMP to the next level of success and abundance WITHOUT working harder or longer–but by aligning your energy, actions and mindset. Here are all the juicy details for The Quantum Leap Workshop + 29-Day Ritual: 📅 February 12th at 12 PM PT (75-Minute Live Workshop) In this interactive and experiential workshop,...
Feb 11, 2025•23 min•Season 1Ep. 195
Click here to get on the waitlist for The Pleasure Project Program In this episode, we dive deep into the often misunderstood phenomenon of overwhelm. Whether stemming from personal challenges or broader societal issues, it's crucial to understand that your sense of being overwhelmed is not solely tied to your circumstances. Instead, it is caused by your thoughts and perceptions about those situations. Overwhelming feelings arise from specific thought patterns, such as feeling like a victim, par...
Feb 04, 2025•17 min•Season 1Ep. 194
Click here to download the Quantum Leap Year companion guide What if you could achieve in months what most people take years to accomplish? In this episode, we’re diving into how to create a Quantum Leap Year —where growth is exponential, not incremental . You’ll learn: ✅ The 6 key principles of making a quantum leap in any area of life ✅ How to collapse time and accelerate your success ✅ The identity shift that instantly unlocks new levels of achievement ✅ How to take bold, aligned action to ma...
Jan 30, 2025•25 min•Season 1Ep. 193
Click here to join The Pleasure Project Program (by January 25th) In this podcast, we explore how the biggest obstacle to achieving your goals often lies in the belief that you can’t achieve them. Drawing on neuroscience, we see how beliefs become “hardwired” through repeated thoughts, strong emotions (emotional tagging), and our brain’s natural tendency (via the Reticular Activating System) to filter in evidence that confirms existing beliefs. This cycle can lead to self-doubt, self-fulfilling ...
Jan 23, 2025•18 min•Season 1Ep. 192
Doors are open for The Pleasure Project Program! Click here to join Want the list of questions to create your Bold Moves list ? Email me at danaskoglund@gmail.com and I'll send it to you. In this inspiring episode, we explore the power of stepping outside your comfort zone to unlock growth, courage, and transformation. Dana shares compelling stories, including Sara Blakely’s childhood lessons on embracing failure, Mel Robbins’ 5-second rule for overcoming hesitation, and her own journey back int...
Jan 15, 2025•13 min•Season 1Ep. 191
I’m doing a webinar on Friday, January 10th, on how to make 2025 your best year yet 🔥 You can sign up for free here: https://www.danaskoglund.com/dreamlife In this episode, I cover 10 steps to gamify your goals so you can make the *most* progress while having the most fun! Step 1: Identify Your Epic Win and/or Mission Your Epic Win is your overarching, aspirational goal. Step 2: Define Your Alter Ego (Hero Avatar) Your Alter Ego becomes your ultimate "game character" who takes on quests, battle...
Jan 07, 2025•16 min•Season 1Ep. 190
I’m doing a webinar on Friday, January 10th, on how to make 2025 your best year yet 🔥 You can sign up for free here: https://www.danaskoglund.com/dreamlife In this episode, I cover key strategies to stick to your goals this year: 1. **Stress Test Your Goals** : Assess your goals by listing potential obstacles and strategies to overcome them. Ask yourself if you're prepared for your journey to take longer, cost more, or be harder than expected. If you're not willing to commit, you might need to ...
Jan 05, 2025•20 min•Season 1Ep. 189
How Aligned Were You with Your Core Values This Year? In this reflective and empowering episode, I dive deep into the concept of alignment with your core values. As the year comes to a close, it's the perfect time to assess how well you’ve lived in integrity with what truly matters to you. I share my personal process for creating an "Integrity Report," using thought-provoking questions to evaluate alignment with core values such as Adventure, Authenticity, Beauty, Compassion, Empowerment, Family...
Dec 18, 2024•29 min•Season 1Ep. 188
