In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise companies with a focus on subscription and financial services. Craig has over a decade of experience in the affiliate space, having previously held a position as Head of Publishers for the Amazon Associate Program. During their conversation, Craig shares ...
Mar 28, 2023•30 min•Season 3Ep. 8
In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency that develops social media plans for brands like Discovery, Conair and Il Makiage. From working in finance to building a thriving agency, Courtney serves as an example of someone who has turned their passion into a successful business model. With a decade of experience in the industry, Courtney shares her thoughts on how social media—and specificall...
Mar 14, 2023•33 min•Season 3Ep. 7
In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the DTC, retail and CPG categories. Patrick shares some of his impressive industry expertise during the episode, offering his perspective on how the partnership channel has changed over the last two decades. He...
Feb 28, 2023•29 min•Season 3Ep. 6
In this episode, host Dave Yovanno sits down with Madi B Webb, a highly successful, driven and authentic content creator with millions of followers across platforms like TikTok, Instagram, YouTube and Pinterest. Madi lets us in on her journey as a creator, explaining why she decided to get started and how her career has taken off ever since. She describes some of the obstacles she’s had to overcome along the way, how she’s built up such a massive following, and how other burgeoning content creat...
Feb 14, 2023•34 min•Season 3Ep. 5
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episode, Scott shares how at HubSpot, his mission is to grow and nurture the community of tech partnerships integrated within the platform by helping to del...
Jan 31, 2023•32 min•Season 3Ep. 4
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWeek 's 50 of 2022, Patricia is passionate about educating clients and colleagues alike about the unlimited potential of the affiliate partnership chann...
Jan 17, 2023•33 min•Season 3Ep. 3
In this special solo episode, Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com shares his thoughts on what a modern partnership strategy could look like, and things you should consider when developing your own partnership strategy. The episode is primarily for the C-suite or senior management team looking for more ways to grow their business and generate more shareholder value, but anyone on the front lines of partnerships can benefit from the information share...
Dec 13, 2022•9 min•Season 3Ep. 2
To kick off the third season of The Partnership Economy , host Dave Yovanno sits down with Brad Hoos, CEO of The Outloud Group, a successful influencer marketing agency. Brad shares his perspective on what’s unique about working with influencers, especially as a way of acquiring new customers or revenue. He also shares his top tips for brands hoping to find influencers that are a fit for their campaigns and vice versa. Finally, Dave and Brad discuss new and emerging trends in the influencer mark...
Nov 29, 2022•30 min•Season 3Ep. 1
In this episode, Todd sits down with Tiara Rea-Palmer, Director of Partnerships at CouponFollow, a company that helps thousands of brands to grow their business through the power of couponing. As a couponing expert, Tiara brings a fascinating perspective on how couponing often serves as the final lift that encourages consumers to transact. During their discussion, Todd and Tiara dive deep into the importance of coupons, how coupon and cashback sites are perceived in the partnerships space, attri...
Oct 25, 2022•32 min•Season 2Ep. 10
In this episode, Todd sits down with Wade Tonkin, the Director of Global Affiliate Marketing at Fanatics. Wade has been managing affiliate and partnership programs for over 20 years with specialties including retail affiliate, program management, affiliate recruiting and affiliate consulting. In his current role, Wade oversees affiliate programs for more than 30 e-commerce sites, including the official shops of the NFL, MLB, NBA and NHL. During the episode, Todd and Wade dive into some exciting ...
Oct 04, 2022•32 min•Season 2Ep. 9
In this episode, Dave sits down with Becca Bahrke, the CEO of Illuminate Social, a growing talent management and brand strategy firm, to discuss all things influencer marketing. Becca shares the story of how she began her career in a traditional media agency, which inspired her to learn more about brand partnerships and ultimately pursue a career in talent management. As someone who is passionate about representing and advocating for content creators, Becca knows the value of successful brand pa...
Sep 20, 2022•52 min•Season 2Ep. 8
In this episode, host Todd Crawford sits down with Kendal Clarke, Chief Commerce Officer at VerticalScope. Together, they dive into the work VerticalScope does, its role in the consumer journey, the importance of user generated content and consumer trust—in other words, all things partnership economy. With 10 years of notable experience in corporate development and digital media strategy under her belt, Kendal had plenty of wise words to share during the episode. In her current role as CCO at Ve...
Sep 06, 2022•33 min•Season 2Ep. 7
In this episode, Dave sits down with Brooke Cullison, Senior Acquisition Manager at Liquid IV, the leading brand in the electrolyte and hydration industry. Over the past eight years, Brooke has worked in multiple industries from digital ad tech to wellness and has touched every digital marketing channel. During the episode, Brooke explains her holistic approach to marketing, and why she’s passionate about using digital channels and partnerships to effectively drive customer acquisition and reten...
Aug 23, 2022•32 min•Season 2Ep. 6
In this episode, Todd sits down with Angel Djambazov, Co-founder and Business Development at Lab6 Media. In addition to being a farmer, book collector, and foodie, Angel has spent his professional career in the field of journalism and digital marketing, working as an editor on several newspapers and as the founding Editor-in-Chief of Wyoming Homes and Living Magazine . An entrepreneur at heart, Angel was also on the founding team and served as the CMO for the startup PopShops.com, which was acqu...
Aug 09, 2022•33 min•Season 2Ep. 5
In this episode, Todd sits down with Tye DeGrange, the CEO and Principal Growth Marketer at Round Barn Labs. In his role, Tye provides a data-driven and customer-centric approach to grow startups and Fortune 500 companies in the consumer and enterprise space. With more than 17 years of experience, including time at Amazon and eBay, he’s developed a wealth of expertise to scale affiliate programs and other marketing channels and initiatives. During their conversation, they discuss the importance ...
Jul 26, 2022•32 min•Season 2Ep. 4
Dave Yovanno makes his return to the podcast for season two by sitting down with Elisa Charbonnel, the Director of Paid Media at Disney Streaming. Together they discuss how Disney’s streaming platforms exploded in popularity during the pandemic and how smart partnerships helped drive demand. She shares how Disney stayed agile and used creative ways to drive revenue even when many of its business units were negatively impacted by shutdowns. Elisa also shares her thoughts on how due diligence back...
Jul 12, 2022•29 min•Season 2Ep. 3
There’s little doubt it’s an exciting time to be in the marketing and advertising space. As the world continues to reawaken following the worst of the pandemic, there continues to be a massive increase in events, partnerships, and marketing activities worldwide. In this episode, Todd sits down with a guest who has been active in the digital advertising space for nearly 27 years. Julia Linehan is the Founder and Managing Director of The Digital Voice, an award-winning B2B PR agency specializing i...
Jun 28, 2022•26 min•Season 2Ep. 2
To kick off the next season of The Partnership Economy , host Todd Crawford sits down with a special guest who has been active in the partnership economy for nearly 15 years. Robert Glazer is the Founder and Board Chair at Acceleration Partners, the largest independent affiliate and partnership marketing agency in the world, which has received over 30 awards for its workplace culture. Robert also hosts his own podcast called The Elevate Podcast and has over 200,000 subscribers to his newsletter ...
Jun 14, 2022•34 min•Season 2Ep. 1
In this conversation with the Head of Marketing at Autodesk, Siara Nazir, she talks about marketing and partnerships. Today, you’ll hear about Autodesk’s digital transformation, some best practices for going through changes, looking at partnerships, getting feature feedback, tracking interactions outside of the ‘add to cart’ workflow, the things that are top-of-mind for Siara, and some interesting industry dynamics. Siara is an award-winning global marketer and media leader, pioneering AI based ...
May 31, 2022•28 min•Season 1Ep. 13
In this conversation with AVP of Marketing at PennyMac Loan Services, LLC, Zak Bretherton, he talks about all things marketing. Today, you’ll hear about how the marketing team is structured, the urgency in today’s market, the things that keep Zak up at night, choosing an attribution model, and some of the interesting industry dynamics.Prior to joining PennyMac, Zak served in numerous marketing roles at companies including ZMB Marketing, SBE Lifestyle Hospitality, Turn Car Subscriptions, Vylla, C...
May 17, 2022•30 min•Season 1Ep. 12
In this conversation with Director of Growth & Digital Product at Caraway, Josh Knopman, he talks about partnerships and marketing. Today, you’ll hear about Caraway’s interesting founding story, how they’re acquiring customers, identifying and working with various partners, partnerships versus advertising, taking advantage of the advertising snowball effect, some of the challenges of dealing with partnerships, thinking about the compensation model, and get Josh’s valuable advice to his young...
May 02, 2022•35 min•Season 1Ep. 11
In this conversation with Anna Samkova, Group General Manager for Digital and Marketing at The PAS Group Ltd, she talks about her career in digital and marketing roles. You’ll hear about the evolution of The PAS Group, how they handle marketing budgets, the importance of engaging with vendors, gaining different perspectives, the things that are keeping Anna up at night, and the value of having a good business infrastructure. Originally from Ukraine, Anna moved to Australia almost 30 years ago. S...
Mar 22, 2022•36 min•Season 1Ep. 10
In this conversation with Aliza Licht, Founder and President of Leave Your Mark, LLC, she talks about branding and social media. Today, you’ll hear about the DKNY PR GIRL Twitter personality, the importance of authenticity, brands and creators working together, using different content models, choosing micro-influencers and larger influencers, the future of the industry, and get Aliza’s valuable advice to her younger self. Aliza is a best-selling author, podcaster, social media personality, mento...
Mar 08, 2022•32 min•Season 1Ep. 9
In this conversation with Adam Weiss, Principal Consultant at Weiss Digital Consulting, he talks about content publishing, engagement, and innovation. Hear about the different partners in the affiliate space, traffic acquisition, the rate of innovation, adopting new technology, having the important conversations, the importance of networking, some of the interesting developments in the industry, and the value of third-party validation. For more great insights, check out The Partnership Economy b...
Feb 07, 2022•36 min•Season 1Ep. 8
In this conversation with Fred Ehle, Former VP and head of product marketing, business development, innovation, research, and strategy at Jockey International, Inc., he talks about marketing and industry developments. Hear about the changes in the industry over the past 30 years, influencer marketing, trends in advertising and data analysis, having transformative partnerships, and get Fred’s advice to his younger self. For more great insights, check out The Partnership Economy book, by David A. ...
Jan 25, 2022•34 min•Season 1Ep. 7
In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and marketing. Hear about the top-of-mind thoughts around partnerships, Foot Locker’s promotion strategies, some of the interesting industry dynamics, and The Data Lab. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers. Episode Outline [00:45...
Jan 10, 2022•20 min•Season 1Ep. 6
In this conversation with Richard Lane, UK Lead for the eBay Partner Network, he talks about partnerships and industry developments. Hear about the top-of-mind thoughts heading into Q4, the concerns around inventory fulfillment, the importance of communication, Gen Z’s impact on the industry, and other interesting industry developments. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers....
Dec 15, 2021•28 min•Season 1Ep. 5
In this conversation with Melissa Feemster, Co-Founder of Team Bespoke, she talks about planning, marketing, and partnerships. Hear about Team Bespoke’s plans moving into the holiday season, some best practices, top-of-mind thoughts, things that keep Melissa up at night, and interesting industry developments. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers. Episode Outline [00:41] Int...
Dec 06, 2021•25 min•Season 1Ep. 4
In this conversation with Steffen Daleng, CMO at Booktopia, he talks about branding, consumer relationships, and partnerships. Hear about the most important moments in Steffen’s career, Booktopia’s partnerships, how their teams are structured, creating a strong brand, the importance of knowing your customers, and some exciting upcoming trends. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major ret...
Nov 22, 2021•37 min•Season 1Ep. 3
In this conversation, Michael McNerney, Publisher at Martech Record, talks about sales, advertising, and content creation. Hear about the three big sales and advertising shifts, maintaining consumer trust, Michael’s daily worries, some of the interesting industry developments, and how Covid has contributed to an acceleration in paid services. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major reta...
Nov 08, 2021•30 min•Season 1Ep. 2
