Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they targe...
Oct 24, 2022•33 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'...
Oct 17, 2022•49 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings ...
Oct 10, 2022•48 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll ad...
Oct 03, 2022•42 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Link: New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Show Notes: In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing ...
Sep 26, 2022•40 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about yo...
Sep 19, 2022•54 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and fr...
Sep 12, 2022•41 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, definin...
Sep 05, 2022•40 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Show Notes: We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in thi...
Aug 29, 2022•50 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, we're digging through our inbox for another listener Q&A. This time we're covering when to make changes to a Google Ads account, how often to use experiments, getting rid of long, unwanted search terms, improving position metrics, changing the ...
Aug 22, 2022•52 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Show Notes: Chris recently came across a couple of articles about the new Goo...
Aug 15, 2022•42 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabe...
Aug 08, 2022•52 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll ...
Aug 01, 2022•55 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 Show Notes: Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insi...
Jul 25, 2022•45 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. (8:20) The first rule of Google Ads management - Bids and Budget (24:04) The second rule of Google Ads manage...
Jul 18, 2022•1 hr 1 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now. (7:04) Why we like running experiments in Google Ads (12:37) Running an experiment in Google Ads to test bidding strategy (...
Jul 11, 2022•58 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you sho...
Jul 04, 2022•59 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode. (4:24) Sometimes br...
Jun 26, 2022•45 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists. (5:21) What happens if you have the same keyword in two Google Ads campaigns? (13:00) What...
Jun 20, 2022•31 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative k...
Jun 13, 2022•49 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Quality Score - https://support.google.com/google-ads/answer/6167118 Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875 Show Notes: Clickthrough rate is extremely important, but because it's so fundamental, it's not something we of...
Jun 06, 2022•1 hr 2 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it ...
May 30, 2022•1 hr 3 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About click share - https://support.google.com/google-ads/answer/6299696 Show Notes: Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, ...
May 23, 2022•55 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads. (8:42) Intro to topic (10:34) Quantity vs. qualit...
May 16, 2022•55 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively. (4:49) Why should small businesses advertise on Google? You can start small, track things...
May 09, 2022•53 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts o...
May 02, 2022•1 hr 1 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/ About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796 Show Notes: There have been...
Apr 25, 2022•53 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Link: About call extensions - https://support.google.com/google-ads/answer/2453991 Show Notes: We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension f...
Apr 18, 2022•1 hr 5 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effec...
Apr 11, 2022•46 min
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. (7:02) Intro to to...
Mar 28, 2022•55 min
