304: How to Eliminate Google Ads Stress
Episode description
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them.
(7:02) Intro to topic
(9:42) Search terms are the most important part of Google Ads
(15:54) How keyword match types lead to success
(22:51) Stop searching in Google to see your own ads
(28:22) How to use broad keywords for success
(35:13) The two secrets to using responsive ads
- Use ad copy you like
- Balance your needs with Google
(42:42) Think critically about conversion data in Google Ads
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