312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.

(5:44) The difference between the quantity of leads and quality of leads in Google Ads

(13:53) Using search terms to influence lead quality in Google Ads

(24:13) Using ad copy to get better leads in Google Ads

(28:35) How your landing page influences lead quality

(32:07) Lead forms versus phone call leads in Google Ads

(37:31) How demographics influence lead quality in PPC campaigns

(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads

(52:39) Loosening up your judgment of search terms that might not look right

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