Social media isn't the right choice for some coaches to grow their business. Local networking may be the better option. Using community charity events to indirectly attract your ideal client Making referrer's lives easier and using existing connections to make new ones Building a community based on the 1% that makes you different -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book...
Jul 19, 2024•59 min•Season 5Ep. 248
The way to get what you want isn't always obvious. Sometimes, you have to game the system and use ideas that may not make sense on the surface. Gaming the system to get your dream house for the best price and to improve your dating life. Little ideas that reduce friction and anxiety Why anecdotal information shouldn't be ignored -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy to...
Jul 17, 2024•45 min•Season 5Ep. 247
How you define yourself can either keep you stuck in a box or give you room to explore and grow - choose wisely. Defining the hard thing that you love to do Keeping your walking costs low Having an outlet for the thing that makes you special and sparks joy -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Gett...
Jul 15, 2024•46 min
It's frustrating when you work your butt off but the return on effort just isn't there. When that happens, it may be time to look at fiwhere the kinks are in your business so you can fix them. Fixing your niche - How to niche that isn't focused on demographics only Fixing your content - the easy content tweak to dramatically improve engagement and lead generation Fixing your funnel - What potential clients want to hear versus what you want to share -- Please dm Jon the word "mentor" at @itscoach...
Jul 12, 2024•1 hr 4 min•Season 5Ep. 245
You encounter problems every day - big and small, in life and in business. You can solve the ones you care about most if you use a little design thinking. A business lesson from disrupting a dater's zombie swipe mode while on Tinder The best thinking frameworks to create a better work environment for yourself Why learning to play poker makes you a better decision-maker -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle...
Jul 10, 2024•56 min•Season 5Ep. 244
Big or small, fun or serious - we all have problems that could have better solutions. The trick is to really nail down the details of the problem you're trying to solve. Finding, connecting, and coordinating with your fellow geeks Hi-jacking the Hedonic Treadmill to get more joy out of anything The best way to build rapport with someone -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your...
Jul 08, 2024•40 min•Season 5Ep. 243
Giving yourself rules can help you get back on track when you wander off path. The importance of self-directed choices and constraints The difference between when things are going well versus not going well The 2 things to default to -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardc...
Jul 05, 2024•53 min•Season 5Ep. 242
Public speaking opportunities can open doors to new connections and give you authority. Whether you're jumping on a podcast or giving a keynote, you can knock it out of the park if you keep a few things in mind. The three audiences you need to consider, what they all have in common, and what they're comparing you to Making sure your audience leaves with great takeaways Getting your butterflies to fly in formation -- Jon's next book, The Obvious Choice, published by HarperCollins, is now availabl...
Jul 03, 2024•1 hr•Season 5Ep. 241
After working so hard to get ready for a launch, you started to get plagued with "what if?" thoughts. The fear can paralyze you and derail your launch - creating a self-fulfilling prophecy - if you don't manage it. The mental shift you need to take when approaching a launch What to lean on when you're feeling scared The fear-setting exercise to help shrink your worries -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle...
Jul 01, 2024•47 min•Season 5Ep. 240
When you want to scale your business and have a lot of potential paths you can go down, it can feel confusing about which to choose. Coming to grips with the risk of hiring others Balancing work with other investments The unspoken benefits of podcasting -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorde...
Jun 28, 2024•29 min•Season 5Ep. 239
Social media is not enough to get clients. The biggest bang for your buck (literal and metaphorical) is to invest locally. Making the most out of one degree of separation relationships How to create your Affinity Marketing cheat sheet to get more clients Bringing the metaphorical coffee -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a free copy of the ...
Jun 26, 2024•49 min•Season 5Ep. 238
You want to focus on family, work, and your interests, but it feels like a constant state of guilt as you jump in and out of focus with each. You can do it all - just not at the same time. The 8-4 way of living How to value what you have more What to celebrate instead of outcome wins -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship. -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to...
Jun 24, 2024•1 hr 3 min
The goalposts always seem to move. You hit one goal, and then automatically, you're preparing to get to the next level. But what happens if you pause to think about it first? The hire that makes you money and gives you peace of mind Being scared to hire for the thing that you do best It's okay to focus on getting the reps in and enjoying the in-between -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentor...
Jun 21, 2024•33 min•Season 5Ep. 236
Happiness doesn't happen because you've achieved something. What actually does create happiness may surprise you. The top three things that affect how happy you are and increasing your capacity to be happy Creating an upward happiness spiral The one thing that money can buy that does bring more happiness -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a...
Jun 19, 2024•48 min•Season 5Ep. 235
It's hard to see others who have the audience, followers, or influence that we want without feeling a twinge of jealousy. But it is a little interesting that even though we want what they have, we aren't willing to make the same trade-offs those people have had to make. The best kind of celebrity Radicalization through attention and the temptation to lean into it Discovering your perfect lifestyle by creating contrast -- Jon's next book, The Obvious Choice, published by HarperCollins, is now ava...
Jun 17, 2024•49 min•Season 5Ep. 234
We create habits in order to make positive strides toward our goals like to get healthier or to grow our business. While those habits are great, sometimes breaking them leads to major breakthroughs. The trouble with "if it's not a hell yes, it's a hell no" Creating your own Shabbat or Sabbath for more happiness Two situations when you should create a time period where you default to yes -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of app...
Jun 14, 2024•48 min•Season 5Ep. 233
There's nothing better than meeting someone who gets excited like you do over a shared interest. It's like getting an instant best friend. You can create that "instant best friend" connection with potential clients by leaning into your interests. Find your underserved market by looking for shared interests Getting your foot in the door to get where you want to be Leveraging existing assets to make money between big projects Click here to subscribe to Jon Finkel's Books & Biceps newsletter. -...
Jun 12, 2024•56 min•Season 5Ep. 232
Common advice is short and catchy but lacks nuance, which can lead to missed opportunities. Why "If it's a hell yes, it's a no" is flawed advice The 5-step progression of what to say yes to The one-month challenge that could lead to the love of your life, new friends, or maybe your business breakthrough -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a ...
Jun 10, 2024•41 min•Season 5Ep. 231
You're making the kind of money that lets you have the kind of life you want, but now what? The unexpected answer from a Hindu Priest about knowing how much money is enough How to study yourself to find where you're most energized The one thing that limits your growth -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice, published by HarperCollins, is now availa...
Jun 07, 2024•20 min•Season 5Ep. 23
To reach your goals, you'll have to get creative when the road there gets bumpy. Getting creative when you want to do something Switching into a probabilistic mental model instead of deterministic The most dangerous thing you could do -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referr...
Jun 05, 2024•58 min•Season 5Ep. 229
Being smart with your money isn't just about saving it, but spending it to improve your life. Whether you have a lot or a little to spend, it can have a big impact if spent wisely. Spending under $100 to remove nagging, daily annoyances in life and business Spending up to $1,000 to improve qualify of life If you had Jeff Bezos money, maximizing the things you value most (and why you don't need to wait to start) -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available ...
Jun 03, 2024•47 min•Season 5Ep. 228
The idea of creating your own summit can be really exciting. There's a lot of potential but there's a lot of things to think about. How to run an online digital event How to get more out of a digital event beyond the event date The logistics, costs, and perks of in-person events -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice, published by HarperCollins, is...
May 31, 2024•24 min•Season 5Ep. 227
Whether you want to sell millions of copies of books or have a waitlist of clients a mile long - you have to know how to create something people can't get enough of. Is a million copies of a book worth being a goal? The 70% test to better your product How crowdsourcing can help you create a better product with community buy-in -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy toda...
May 29, 2024•58 min•Season 5Ep. 226
Everyone warned you how hard building a business would be. They told you about the long hours and the amount of work involved. While helpful, there are a few things they neglected to tell you and how to manage them. You're being flexible and rigid in the wrong places You can't start with the $6,000 dinosaur costume The $65 monthly mistake that led to hating everyone -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online ...
May 27, 2024•55 min•Season 5Ep. 225
Focusing on demographics only in your niche can leave you unsuccessful and frustrated. There's a missing piece that can make your niche more successful and exciting. How to niche that isn't focused on demographics only Finding repeatable events for easier marketing Keeping people going after the event ends -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious Choice, pu...
May 24, 2024•17 min•Season 5Ep. 224
Necessity is the mother of invention. Throw a worldwide pandemic at a mom who is burnt out with work and doesn't want to sit her kids in front of the screen all day, and you'll bet she'll invent a solution. Sometimes, that solution turns into a million-dollar company. How to turn a "no" into a "yes" The jagged journey to finding the right product to sell The PR 101 thing you're not doing but should be -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preord...
May 22, 2024•53 min•Season 5Ep. 223
Most coaches worry about where to find potential leads to talk to and what to say to them. Finding them is easy because they're right under your nose. As far as what to say...well, it's not as complicated or as scary as you think. Your 7-step proven conversation process to convert leads The booking mistake you're making, how to fix it, and how to minimize ghosting What to say if someone asks about the price during your DM conversation -- Jon's next book, The Obvious Choice, published by HarperCo...
May 20, 2024•57 min•Season 5Ep. 222
You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal. The good news is - it doesn't have to be one or the other. You can have both. Luring in the lurkers The onboarding process that sets clients up for success Choosing the work (and clients) that fill your cup -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, t...
May 17, 2024•31 min•Season 5Ep. 221
The Universe has a knack for throwing a monkey wrench into even the best-laid plans. It doesn't mean you shouldn't plan and set goals. It does mean that you want to be flexible so you can dodge the wrench when the Universe gets feisty. How not to miss interesting detours along the way to meeting your goals The exercise you should do to create an identity that doesn't leave you trapped A lesson to learn from the best forecasters in the world to help you make more informed decisions -- FREE GIFT -...
May 15, 2024•57 min•Season 5Ep. 220
There's only so much you can do alone in your business. That's why, if you want to scale, you'll need to do two things: hire help and get comfortable following up with leads. Why clients don't care like you think they do if you assign a different coach to them Creating your book of business Reframing your mindset around lead turnaround time and following up -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazo...
May 13, 2024•39 min•Season 5Ep. 219
