No matter the size of your online following, you don't want to sleep on in-person networking. When done right, it can have a much faster and larger impact on gaining clients than social media. Use social media not as a discovery mechanism but this thing instead Building a community based on the 1% that makes you different The homework assignment you'll want to do -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on...
May 10, 2024•31 min•Season 5Ep. 218
Have you ever had someone ask you what you do, only to stumble over your words? Communicate what you do in a way that creates interest and leaves you stumble-free. Pretend like you're a screenwriter and finding the story Defining your champagne moment and perfect calendar Three questions to ask yourself to identify what you should focus on for a happier business and life -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $...
May 08, 2024•52 min•Season 5Ep. 217
Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business. With the right systems, the right people, and the right tech, you can grow your business far bigger than you thought possible. The difference between working "on" your business and "in" your business - and how to work on your business more Why coaching is the best business model and the Passive Income Fallacy Three steps to creating your scalable business -- FRE...
May 06, 2024•49 min•Season 5Ep. 216
Do you ever feel like you just can't get a good rhythm in growing your business? You'll be on a streak, and then life manages to slow you down. Changing your growth tempo might help. The 8-4 rule Avoiding burnout and bore-out Is it possible to do it all? -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com -- Hos...
May 03, 2024•18 min•Season 5Ep. 215
When you just want to help people get healthier, it's hard not to get lost in the crowd of other coaches. You don't have to be the biggest, strongest, most fit to stand out. Standing out is easier, and more fun, than you might think. Engineering your product for your specific person When you don't stand out in the fitness space The 10% rotation rule for your content and how to build trust with Easter eggs -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referr...
May 01, 2024•59 min•Season 5Ep. 214
Turning your Instagram into a money making machine is possible - you just need to build a good system. The three types of posts you need and the ultimate goal of your content How to use your already built content to create your ethical bribes How to build your automation system to start conversations with leads -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a sc...
Apr 29, 2024•54 min•Season 5Ep. 213
When you and your ideal clients geek out about the same thing, it's a lot easier to find, connect, and convert them into paying clients. It's even better when you can create a space for you to collectively geek out. Planting your geek flat so your ideal client can find you Partnering with other businesses may not be as helpful as you'd like, and what to do instead The three things to leverage that build trust on top of being a great coach -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's G...
Apr 26, 2024•16 min•Season 5Ep. 212
Putting on a charity event can feel good, do good, and be good for business. Choose a charity that makes the biggest impact How to get your community to rally behind and promote the event How to follow up with attendees after the event and make an offer without feeling icky -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoice...
Apr 24, 2024•51 min•Season 5Ep. 211
You learn the most when you leave your normal environment. In case you haven't been able to do that recently, Jonathan has brought you some stories from his recent trip to Oaxaca, Mexico to help inspire your marketing, sales, and life. Three product positioning takeaways from the struggling Monte Albán Figurine vendor How a 7 year old sold more of their bad art than the young artists with good art Three coaching lessons from the Oaxacan Crossfit gym -- FREE GIFT - Get a free copy of the Wealthy ...
Apr 22, 2024•48 min•Season 5Ep. 210
You may reach a point in your business where you have to make a decision - either be happy making what you're making now or that you want to make the quantum leap to much, much more. Defining the pillars of your coaching so you know which experts to add to your team Creating your organizational responsibility chart and choosing which responsibilities you keep Managing the fear of clients rejecting changes in the business process -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me ...
Apr 19, 2024•20 min•Season 5Ep. 209
It's easier than ever to start a business. It's great, because it creates an even playing field. On the other hand, it can muddy the waters and make it hard for you, and potential clients, to know who to trust. How to avoid accidentally creating a reputation you don't want 1-3-6 framework to creating a fulfilling life and profitable business The permission you didn't know you needed -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio....
Apr 17, 2024•52 min•Season 5Ep. 208
There will be a time when something outside your control could derail your business. Learning how to respond and not react will keep your business on track. Two lessons in dealing with outside influences that impact your business How to buy yourself time to problem solve and put your clients at ease at the same time Why people panic problem-solve -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - R...
Apr 15, 2024•35 min•Season 5Ep. 207
You already feel like you need to prove yourself. Then when you have family telling you your business isn't going to work -- well, now it feels like the gap to prove yourself is 10x bigger. Defining what "proving yourself" actually means Managing internal dialogue that screws with your head What to do instead of trying to convince your naysayers -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, h...
Apr 12, 2024•21 min•Season 5Ep. 206
The best and fastest way to business growth is through your ability to build connections. It's a lot easier, and less scary, thank you think. Investing in social and reputation capital to grow your business with super connectors Three brilliant partnership marketing examples that you can model Three constraint questions to challenge how you think about finding and keeping customers -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. ...
Apr 10, 2024•1 hr 3 min•Season 5Ep. 205
When you work with people, you'll inevitably run into situations that are stressful to navigate. Have the right policies in place so you know what to do and your clients know what to expect. The policy inspired by a French client who laid the verbal smackdown on Ren How not to be Scrooge McDuck with your policies Knowing when to bend policy and how not to be a firefighter in your business -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and ...
Apr 08, 2024•50 min•Season 5Ep. 204
Following conventional wisdom can be a mistake. The nature of conventional wisdom is to communicate a broad, widely accepted concept. When it's applied to a nuanced situation, it can backfire. Why two membership sites meant to generate passive income failed Why collaboration sounds great in theory, but isn't the sales fuel you want it to be Your business isn't like the Field of Dreams -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audi...
Apr 05, 2024•1 hr 2 min•Season 5Ep. 203
By their 18th summer, you'll have spent 85% of your quality time with your kids. Start spending more intentional time with the people that mean the most to you. The great entrepreneurial lie and why you should be Intermittent Tech Fasting Using the Ben Franklin approach and rapid experimentation to help yourself and your kids grow Using board meetings to build deeper connections with your kids -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital...
Apr 03, 2024•44 min•Season 5Ep. 202
When a client quits, it's like a punch to the gut. Knowing why they often quit means you can take steps to prevent it. The three buckets of reasons why clients quit The three main points clients tend to leave (plus a guaranteed way to increase testimonials) The four-part framework to solve clients quitting -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screens...
Apr 01, 2024•46 min•Season 5Ep. 201
If your chosen social media platform were to suddenly not be available - would your business survive? It's good to have an off-ramp for your followers long before you need it. How to dig the well before you're thirsty Why a free PDF gets more interest than a free book What to say and do after someone shows interest in your freebie -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review thi...
Mar 29, 2024•1 hr 6 min•Season 5Ep. 200
You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen. So, how do you get word of mouth to happen? Two reasons why word of mouth is more effective than ads How KitKat increased sales by $200 million by creating a trigger Why the metrics you're probably using aren't representative of your goals -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for ...
Mar 27, 2024•22 min•Season 5Ep. 199
The biggest mistake coaches make with referrals is thinking about them as an economic transaction. Learn about the four sources of referrals and how gift cards are (usually) terrible motivators. How one gym made millions in referrals by abiding by three rules How to use gift cards effectively to increase client referrals Getting referrals by letting your geek flag fly -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22....
Mar 25, 2024•46 min•Season 5Ep. 198
You've made it as an entrepreneur, and you get to enjoy the fruits of your labor - but it's a lot harder than you thought. Creating your own 8-4 framework because work-life balance is bullshit Using the Leap Frog Effect to not go stagnant but not burn out Learning how to take down time -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to o...
Mar 22, 2024•17 min•Season 5Ep. 197
Whether you want to improve your business, your team, or your life, the answer is simple - building quality relationships matter. The 4 R's every employee needs to be aware of (that can also apply to your clients) The mutually beneficial impact of seeking out opportunities to celebrate others Adjusting how you view your identity to create more abundance in your life -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99...
Mar 20, 2024•49 min•Season 5Ep. 196
The things that can bring you from struggling to insane success aren't major changes. Sometimes, they're weirdly simple. The switch that turned an apathetic audience around Firing the smart people and the single best action taken to grow the company Fixing the major pricing mistake -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to obvio...
Mar 18, 2024•52 min•Season 5Ep. 195
Having high sales goals means you need a dialed-in sales process. Turning a good following and great reputation into more clients The thing that nobody is doing, but should be, to build relationships via email Where the real money is -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com -- Hosts: @itscoachgoodman ...
Mar 15, 2024•23 min•Season 5Ep. 194
Sometimes, no matter how hard you work and what you achieve, the wins can feel empty. It might mean that you're not finding fulfillment in what you're doing. How much money is the right amount to feel fulfilled The difference between an opportunity and a distraction Gain clarity with the shrinking time trick -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a scree...
Mar 13, 2024•59 min•Season 5Ep. 193
In your attempt to stay informed, you run into multiple authority figures that you respect. The hard part is that, sometimes, they have conflicting advice. The personal check-in to do to know whose advice to follow Your responsibility when receiving advice When offering products or services for free makes sense, and when it doesn't -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 R...
Mar 11, 2024•41 min•Season 5Ep. 192
After a great sales cycle, you may suddenly feel like, "Oh, crap. Now I have to get more people." If you go about it the right way, you can create an environment that helps you have a pool of ready-to-buy clients. Resetting expectations after the first launch high Creating opportunities to get more of your ideal clients consistently How to leverage existing assets -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up wit...
Mar 08, 2024•18 min•Season 5Ep. 191
Writing a book is a beast of a project. If you've been thinking about it, you probably have a ton of questions and even pieced together some answers from other authors and marketing agencies. You don't often hear answers from a true expert - a literary agent. How to find an agent if you want to traditionally publish The 3-part framework to decide if you should write a book Deciding to self-publish versus traditionally publish your book This interview is a recording from the Obvious Choice Busine...
Mar 06, 2024•54 min•Season 5Ep. 190
If you get frustrated when you're told to niche down - we hear you. You feel like you have and feel like it isn't working. What we've found is that when people get frustrated about going more niche, there are three core problems that are messing with the effectiveness of choosing a niche. Choosing a superficial niche Choosing a niche that can't afford you Choosing a niche that you aren't connected to -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers,...
Mar 04, 2024•50 min•Season 5Ep. 189
