232 | Jon Finkel - Finding Your Underserved Market
Episode description
There's nothing better than meeting someone who gets excited like you do over a shared interest. It's like getting an instant best friend.
You can create that "instant best friend" connection with potential clients by leaning into your interests.
- Find your underserved market by looking for shared interests
- Getting your foot in the door to get where you want to be
- Leveraging existing assets to make money between big projects
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