The MindShift Podcast with Darrell Evans - podcast cover

The MindShift Podcast with Darrell Evans

Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brandswww.darrellevans.net

Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?

Are AI tools making things easier—or more confusing?

Welcome to The MindShift Podcast, hosted by Darrell Evans—34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital.

This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.

You’ll find answers to questions like:

- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?

- What are the best ways to start using AI in marketing without disrupting our business?

- Why is our cost per lead going up while conversion rates are going down?

- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?

- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?

- What’s the best way to align our sales and marketing teams for better results?

- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?

- Is SEO still worth it in the age of AI and paid media dominance?

- How can we differentiate our brand when our competitors are saying the same things?

- Can we grow our business without hiring more people or increasing overhead?

Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.

Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.

Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.


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Episodes

199: The Transformative Power of Peak Personal Fitness with Eric Evans

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Do you know that my baby brother is an incredible, no, excellent and successful personal trainer? I am proud to have Eric Evans as my guest this week as we discuss his 12-week training cycles and how they can bene...

Jan 24, 20231 hr 5 min

198: Your Ideal Customers

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Jan 23, 202311 min

197: Amplify Your Brand: Strategies for Increasing Exposure and Maximizing ROI

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Branding. PR. They’re one in the same, right? Well, not really. However, they aren’t as separate as they used to be. Thankfully, my guest today is Anika Jackson, founder of a marketing and communications firm dedi...

Jan 17, 202338 min

196: How to be More Disciplined

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Jan 16, 202312 min

195: Overcoming Operational Overwhelm: How Small Businesses Owners Can Thrive

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you a small business owner who knows your business isn’t performing how you want or expect it to? Today is your lucky day! My guest is Kate Lingoni, an entrepreneur, actor, Mom, and business owner. She is a bu...

Jan 10, 202338 min

194: 9 Easy Stress Management Techniques that Will Change Your Life

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Jan 09, 202316 min

193: Becoming The Complete Man

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to 🗣 tell us your thoughts, leave a voice message or ask a question. How often do you hear the words mindful and alpha male together? That’s exactly what my guest and I are talking about today. Purdeep...

Jan 03, 202346 min

192: 12 Success Secrets Revealed to Help You Succeed in 2023

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Amy Buchan 2:49 Leah Bryant 3:22 Eric Evans 4:30 Claudia Garbutt 5:08 Daniel Mangena 6:33 Gwendolyn L Young 7:48 Darrell Evans 9:02 Pete Mohr 10:20 Sharon Grossman 11:20 Tamika Simms 12:45 Liam Naden 14:05 Amanda ...

Jan 02, 202321 min

191: The Life of a Successful Serial Entrepreneur

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Ever wonder what it’s like to be an entrepreneur? Not just have one business and give yourself the lable, but rather have it be your forever title? In this episode, I sit down with Stephen Halasnik, a true entrepr...

Dec 27, 202242 min

190: The Best Way To Close A Year

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . YearCompass - get yours free here Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consid...

Dec 26, 202222 min

189: Helping Black Corporate Career Women Get Seen, Promoted and Paid

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to 🗣 tell us your thoughts, leave a voice message or ask a question. Think because you’re working in corporate means you don’t need to have a personal brand? Think again, my friend. My guest today, Reb...

Dec 20, 202242 min

188: The Phrase That Changed My Life In Business.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Dec 19, 202214 min

187: The Hottest New Trend to Build Relationships With Your Audience Fast

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to 🗣 tell us your thoughts, leave a voice message or ask a question. Today we are talking about private podcasts. Never heard of it? Neither had I until recently. It’s the newest way to build relations...

Dec 13, 202243 min

186: How to Build Your Online Presence From Scratch in 2023

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Dec 12, 202214 min

185: Blowing the Whistle on Healthcare

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to 🗣 tell us your thoughts, leave a voice message or ask a question. Discover how a retired physician views his career, colleagues, and healthcare today. My guest today is Dr. Robert Yoho, a retired ph...

Dec 06, 202246 min

184: 3 Things That Hold Us Back

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Dec 05, 202217 min

183: Resilience in Leadership

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to 🗣 tell us your thoughts, leave a voice message or ask a question. Mentors can have a lasting impact on us before we even know it. Learn about today’s guest, Ken Cox, President of St. Louis-based int...

Nov 29, 202245 min

182: A Proven Way to Deal with Overwhelm

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Nov 28, 202217 min

181: How To Use AI In Advertising To Accelerate Growth

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to 🗣 tell us your thoughts, leave a voice message or ask a question. Have you ever wanted to know what it’s like inside the mind of a rocket scientist? Zeze Peters is a real-life rocket scientist and m...

Nov 22, 202250 min

180: 10 Game-Changing Career Moves

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Success is rarely a heroic feat. It’s often the result of many move…big moves. Today, I’m sharing some of my best game-changing moves that I hope will inspire you. Revolutionize your marketing with AI in a communi...

Nov 21, 202218 min

179: 4 Steps To Personal Change and Peak Performance

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to 🗣 tell us your thoughts, leave a voice message or ask a question. Have you ever wondered where cranial sacral therapy, hypnotherapy, and meditation intersect and how they can serve you? Learn how we...

Nov 15, 202246 min

178: How to Have a Strong Mindset

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to 🗣 tell us your thoughts, leave a voice message or ask a question One of my favorite quotes is, “As a man thinketh so is he.” Here are 7 mistakes to avoid to have a strong mindset. Revolutionize your...

Nov 14, 202220 min

177: Fix This Mistake ASAP to Increase Lead Conversion Rates

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Part 3 - How to Increase Lead Conversion Rates 98% of small businesses we work with are making this mistake with lead conversion that your big competitors aren’t. Fix this and you’ll thank me later. Full Show Notes Here Revolution...

Nov 08, 202210 min

176: The Invitation

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Part 3 - How to Increase Lead Conversion Rates You must make the right invitation at the right time to increase lead conversion rates. Let’s discuss it. Full Show notes here Revolutionize your marketing with AI in...

Nov 07, 20228 min

175: Get Found In the Right Place

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Part 2 - How to Increase Lead Conversion Rates Meeting your prospects where they are is key to increasing lead conversion rates. Let’s discuss it. Full Show notes here Revolutionize your marketing with AI in a com...

Nov 01, 20229 min

174: How to Increase Lead Conversion Rates: The Buyer’s Pain

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: To increase lead conversion rates, let’s answer this question: “Who is my ideal customer, and what are their pains?” Full Show notes here Revolutionize your marketing with AI in a community of established founders...

Oct 31, 20228 min

173: The Biggest Trap Entrepreneurs Face

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to 🗣 tell us your thoughts, leave a voice message or ask a question. Is your entrepreneurial journey becoming more than you bargained for? Maybe you had no idea what to expect, and now you aren’t sure ...

Oct 25, 202235 min

172: The Journey of An Entrepreneur: Breakdown to Breakthrough

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Oct 24, 202252 min

171: Simplifying Entrepreneurship Podcast with Pete Mohr - 4 Steps to Get New leads That Convert Fast with Darrell Evans

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Click here to leave me a text or voice comment, and tell me your favorite part of the episode. Do you have a simple lead generation strategy? Maybe you don't have a strategy and aren't sure how to get a steady flo...

Oct 18, 202225 min

170: Cold Calling Techniques That Really Work in 2022

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Oct 17, 202211 min
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