The MindShift Podcast with Darrell Evans - podcast cover

The MindShift Podcast with Darrell Evans

Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brandswww.darrellevans.net

Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?

Are AI tools making things easier—or more confusing?

Welcome to The MindShift Podcast, hosted by Darrell Evans—34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital.

This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.

You’ll find answers to questions like:

- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?

- What are the best ways to start using AI in marketing without disrupting our business?

- Why is our cost per lead going up while conversion rates are going down?

- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?

- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?

- What’s the best way to align our sales and marketing teams for better results?

- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?

- Is SEO still worth it in the age of AI and paid media dominance?

- How can we differentiate our brand when our competitors are saying the same things?

- Can we grow our business without hiring more people or increasing overhead?

Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.

Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.

Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.


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Episodes

169: Disrupting the Direct Mail Marketing Industry

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you holding on tight to your vision of what your business can do? You may think your attempts could be more effortful and miss your chance to succeed. If you are ready to find out if direct mail marketing is a...

Oct 11, 202253 min

168: Big Announcements from Darrell Evans

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Oct 10, 202215 min

167: 5 Best Books for Service-Based Entrepreneurs (Written at Least 15 Years ago)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: What did you think of my 5 best books for service-based entrepreneurs? Did yours not make the list? Click here to leave me a text or voice comment and tell me your favorite. If you want to succeed faster as a serv...

Oct 04, 202220 min

166: 5 Skills I've Improved Since I Launched This Podcast

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Turn on a mic and talk. That's all there is to starting and growing a podcast, right? Wrong. There's a lot that goes into producing this show and I've had to learn a lot. It's been a fun journey. That said, I'm of...

Oct 03, 202214 min

165: Investing in Multifamily Real Estate with Jerome Myers

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: After you listen to today's episode, click here to 🗣 tell us your thoughts, leave a voice message or ask a question. Do you feel it takes a specific type of person to be involved in real estate investing? Maybe y...

Sep 27, 202252 min

164: Building Top of Mind Awareness With Prospects

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Today, I want to share 5 major shifts that will help you stay top of mind with your prospects. These shifts have helped me and my clients grow revenue more than any paid advertising strategy (and you know I love p...

Sep 26, 202217 min

163: How to Improve Your Brand Message and Attract More Customers

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: After you listen to today's episode, 🗣 click here to tell us your thoughts, leave a voice message or ask a question. Do you feel like you poured everything you had into your brand messaging, but it isn't attracti...

Sep 20, 202214 min

162: What Most Businesses Get Wrong About Digital Marketing—and How to Get It Right

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are your marketing efforts feeling scattered and ineffective despite your best efforts to be visible everywhere? If you continue to stretch your resources thin trying to cover every potential marketing channel, yo...

Sep 19, 202216 min

161: Dr. Debi Silber on Transforming Betrayal into Breakthrough

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: After you listen to today's episode, click here to tell us your thoughts, leave a voice message or ask a question. Do you find yourself dwelling on a past betrayal? Maybe it's not something you constantly think ab...

Sep 13, 202241 min

160: Quiet Quitting

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Here are my two cents on the trend called "Quiet quitting." I'm not sure you'll agree with my opinion. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inne...

Sep 12, 202212 min

159: ERTC Tax Credit 2022: What ALL Small Business Owners Need to Know

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Have a question or want to share an insight about today's show? Speak with Darrell here - https://galas.fm/episode/fb32a0b8-070f-5e86-805d-935b25125baa Have you applied for the Employee Retention Tax Credit? Maybe...

Sep 06, 202221 min

158: When I'm Feeling Stuck...Here's How I Shift.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: There's a lot coming at us in the world today. Sometimes, it can be overwhelming. Dreams don't go as planned Goals fall short. People let us down. It happens to ALL of us. Here's how I make the shifts toward movin...

Sep 05, 202216 min

157: Join the Sports Conversation (Even if you don’t know sports)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Do you avoid sports and athletic conversations? Being in a conversation with a topic you know nothing about can be very uncomfortable. If you are ready to learn how to be involved in sports conversations without s...

Aug 30, 202243 min

156: How to Attract Local Customers to Your Business

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Local businesses have more competition online than ever before. Often they have less budget than their bigger competitors so they struggle to compete. Here's one of my best strategies for local businesses to get m...

Aug 29, 202219 min

155: Using Your Brain for Success

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Who are you, and why are you here? Maybe you are coasting through life, trying to survive and avoid dangers. If you are ready to learn how to live a stress-free life and step into your creativity, you're in luck a...

Aug 23, 202253 min

154: 3 Secrets to Making More High Ticket Sales

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: In my career, I've sold everything from $7 t-shirts to $200,000 contracts. Some people are really intimidated by selling because they complicate the process. These might be my three best secrets. Hope they help yo...

Aug 22, 202215 min

153: How Entrepreneurs Can Protect Their Intellectual Property

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Do you have a trademark or copyright for your business? Is it easier to ignore the process because it seems overwhelming? If you are ready to learn more about protecting your business from a professional who can h...

Aug 16, 202242 min

152: How to Use Email (the right way) to convert leads to customers automatically

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: In today's episode, I share one of the best email follow-up sequences I've used with prospects to stay top of mind and convert more leads to sales . This is a framework we always use when we start generating leads...

Aug 15, 202231 min

151: How to Break Limiting Beliefs with Cognitive Behavior Therapy

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Is one of your biggest struggles combating your thoughts about yourself? Maybe you are drowning in self-development content, but you still don't understand why you feel the way you do about yourself. If you are re...

Aug 09, 202241 min

150: Make More Sales Using This Process.

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: A few years ago, I had an emergency and needed help. I did what most people do and searched online for a service provider to help me out of my jam. What happened during the sales process was something I'll never f...

Aug 08, 202210 min

149: Exploring Operational Excellence

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are your life and business chaotic? Maybe your business is out of hand because you haven't aligned it with your life. If you are torn between a job and your wellness, this episode is for you! Gwendolyn Young is th...

Aug 02, 202256 min

148: 3 POWERFUL Ways To Get Website Visitors That Convert To Leads and Sales

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Have you ever felt like your brand was invisible online? Do you offer a great product or service but are not getting the number of leads you want to grow your business? Today, I'm taking you behind the scenes insi...

Aug 01, 202237 min

147: Take Control of Your Health (Willpower and Motivation not required)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Have you been told your body isn't capable of certain things? Maybe you didn't grow up as an athlete, so you tell yourself you can't work or be athletic in adulthood. If you feel there is no hope for you to take c...

Jul 26, 202243 min

146: How to Read Your Customer's Mind

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Jul 25, 202214 min

145: Transform Frustration into Freedom

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Have you hit a glass ceiling in your business? Maybe you have felt like you have run out of all your resources and your business can't do it anymore. If you feel like you have started a business you are beginning ...

Jul 19, 202255 min

144: BANT Selling in 2022

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a r...

Jul 18, 202221 min

143: Trailblazing DEI in Technology with Microsoft’s William A. Adams

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you an Intrapreneur? Maybe you enjoy walking that fine line where you're on the edge, but people have confidence in you to keep handing you responsibility. Do you ever wonder how you can use that drive to empo...

Jul 12, 202243 min

142: The #1 Thing to Prioritize in a Recession

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review ...

Jul 11, 202216 min

141: Genius Paid Ad Strategy That No One Is Telling You About

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: What would you do for your client if you only got paid when the client got a result? Or maybe you are like the vast majority of people who spend a lot of money on ads, and they just aren't working for you. You're ...

Jul 05, 20221 hr 6 min

140: 5 Stages of Awareness

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: In recent coaching sessions and in meetings with our agency clients, I find myself teaching them about the 5 Stages of Awareness in copywriting for blogs, ads, social media posts, and more. When you understand the...

Jul 04, 202217 min
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