Hey and in this week’s video we dive into segment 2 of our Mindset mini-series which is all about working from Be Do Have, rather than Have, Do, Be So let me ask you - who do you want to be for the rest of your life? If people could see how you live your life, would you live it in the same way? What do you want your life to look like 12 months from now? What are your habits? Would you continue with that habit if it took away that which you want? What are you going to choose to leave behind? Have...
Jun 09, 2022•11 min•Ep. 59
Hey and in this week’s video we dive into our Mindset Mini Series! The first segment is an Overview of what matters in relation to mindset and business. Episode Highlights: 3:38 Mindset is required to make it online 8:30 Choose easy over hard 15:55 The creator vs. the consumer mindset 18:25 What is your identity What's Your #1 Coaching Superpower? www.maeveferguson.com/superpower...
Jun 02, 2022•22 min•Ep. 58
In this week’s podcast episode we dive into Segment 4 of our tech series! We dive into how important it is to keep your finger on the pulse of your business, even when you have teams and systems in place. We uncover why sometimes too much delegation can be a bad thing and the importance of personal responsibility when you have a personal brand. Next we discuss how important checks and balances are, along with communication, feedback loops and why a mindset of continuous improvement and process i...
May 26, 2022•12 min•Ep. 57
In this week’s podcast episode, we dive into Segment 3 of our tech series! We uncover how we automate as much as possible for our team, so that they can spend their time on effective work, rather than on manual updates. We dive into how we use Airtable for each function in the business alongside Slack and the different channels we have in place to ensure that communication is clear and to the point. We discuss how important training and explanations are as well as a test period before moving to ...
May 19, 2022•17 min•Ep. 56
In this week’s podcast episode and YouTube video, we dive into Segment 2 of our tech series! We dive into the Tech Stack that we use in our business and the reasons why we chose each. Episode Highlights: 4:28 Moving to bucket.io 9:23 Our business operation 19:58 using Bonjoro in your business Experience Xperiencify: https://try.xperiencify.com/a/416a4a16/ What's Your #1 Coaching Superpower? www.maeveferguson.com/superpower...
May 12, 2022•31 min•Ep. 55
Today in our new podcast we dive into our tech series! The first segment is all about tech and mindset and how the two combine. What we talked about: 2:50 The mindset around the cost of tech 7:08 Focusing on CEO on FIRE activities 12:40 Identify what causes you to feel overwhelmed 16:39 Allowing yourself to enjoy the benefits that the tech brings into your life >> New case study programme! And I'm looking for 5 Expert Coaches, who want to scale their programmes without paid ads & get 5...
May 05, 2022•19 min•Ep. 54
Hey and in this week’s podcast we dive into how to embed RDE sales into your sales mechanisms. There are several things you want to consider. It is important to build your business in sequence - i.e. there is no point in automating a webinar that is not yet converting live. So start with calls, then move to live webinars then move to automated webinars once converting. Episode Highlights: 9:50 - The power of storytelling 12:30 - Show your ideal clients the what but not the how 17:08 -Two kinds o...
Apr 29, 2022•22 min•Ep. 53
In this week’s podcast episode we dive into how to build unconscious demand in your content and sales mechanisms. You can listen using the buttons below, but as an outline, there are several things you need to do. When you build this unconscious demand you leave them 100% certain that they want that solution! Have a listen to get all the details! Episode Highlights: 3:03- Identify your client's pain and make them feel heard 7:41- Show your clients that they can do it too ________________________...
Apr 21, 2022•13 min•Ep. 52
How to build Empowerment into your Sales Process Today we dive into Empowerment and why it is so important in your sales process. Firstly - why does it matter? We want to make sure our ideal clients join us from a place of excitement and joy versus a place of pressure and fear. But you may still be wondering - HOW do we build it in? We dive into this in a lot more detail in our podcast, but you want to do the following: Build desire and demand in your content Build desire and demand in your sale...
Apr 13, 2022•19 min•Ep. 51
Hey and in this week’s video we dive into the first segment of our Sales mini-series and the first thing to do is uncover the RDE Sales process. Episode Highlights: 2:19 Mistakes that coaches make in their sales process 7:04 Waiting until your pitch to make a sale 7:39 The fear of sales and not making offers 9:03 Trying to be liked 10:31 Giving value over and over again doesn't drive you anywhere. 10:56 The R.D.E sales _________________________________________________ If you have found value in ...
Apr 07, 2022•27 min•Ep. 50
Using Gifts to bring your ideal clients into your ecosystem. Today we uncover how to bring your ideal client off the social platform and onto your email list, where you can grow know like and trust. We do that using our Gifts process and this is where you provide value for your ideal client, but it is value with a point! Episode Highlights: Being obsessed with leads Giving value strategically Brainstorm gifts that your ideal client wants ________________________________________________ If you ha...
Mar 31, 2022•18 min•Ep. 49
Building your audience of ideal clients leveraging industry gurus. Today I am sharing with you the secret sauce of scaling organically… What is it? It is being able to build your audience leveraging industry gurus. Episode Highlights: 2:43 Building your audience organically by replicating FB ads 7:00 Build your audience through likes and comments from these Gurus groups 8:50 using Linkedin events to build your audience ________________________________________________ If you have found value in t...
Mar 24, 2022•16 min•Ep. 48
Are you captivating your audience with your content? Today we are going to be diving into segment two of our organic lead generation series - captivating content. Episode Highlights: 3:25 - define the different buckets that your content falls into 7:03 - using and creating long-form content to attract your ideal clients 11:50 - Repurposing your content across all your social media platforms _____________________________________________ New case study programme! And I'm looking for 5 Expert Coach...
Mar 17, 2022•34 min•Ep. 47
Expert positioning is simply vital when it comes to scaling your coaching programmes online. Why? Because it is 2022. There are so many options out there for your ideal client. There are red waters and you must stand out from the masses. So, a question that I always love to ask new clients is - would you buy from you? Episode Highlights: Being visible to your client Creating attention-grabbing content Unique methodology piece. Standout from the crowd Your image and style External publications __...
Mar 10, 2022•26 min•Ep. 46
Mar 03, 2022•20 min•Ep. 45
Hey, it’s Maeve So many try to create the ‘perfect offer’ at their first attempt. But trust me when I say, your offer will evolve over time. As I mentioned in today’s podcast episode, I look back at my first few offers and shudder! How clunky they were, how unpolished. But guess what, they got me started and got me the momentum that I needed to get to where I am. As we grow and as we become more in tune to the desires of our market, we tailor our offers. So there is no value in trying to create ...
Feb 24, 2022•17 min•Ep. 44
Feb 17, 2022•23 min•Ep. 43
Today we dive into our new Offer Mini-Series! As you listen to this series unfold, you’ll start to realise that having an Offer that leads simply have to say YES to, is critical to success. How do we know if our offer is structured in the right way? How do we change our offers over time to reflect what the market wants? How do you make that offer a must-have? We will be diving deep into each of these in the Offer series in our podcast, but today, let's unpick structuring our offers in the right ...
Feb 10, 2022•21 min•Ep. 42
Time for the final episode in our new Niche series! As you listen to these series unfold, you’ll start to realise that being in a niche where you have alignment, is critical to success. Episode Highlights: 4:40- The feeling of getting sucked back to the life you wanted to leave behind 8:11- What happens when we are in alignment with our niche ________________________________________________ Head over to https://maeveferguson.com/masterclass for our free live training that uncovers the 7 Big Mist...
Feb 03, 2022•12 min•Ep. 41
Time for another episode in our new Niche series! As you listen to these series unfold, you’ll start to realise that identifying a gap in your industry guru’s offers is critical to having leads say yes to your offer over and over again. We dive into what to watch out for and how to cross-match the gaps with your raw talent. Questions to ask yourself: Where can you strive to be above the competition by closing a gap in their offer? Where is their gap that you can crossmatch with your raw talent? ...
Jan 27, 2022•11 min•Ep. 40
This is the episode for you if you haven’t been getting clients queuing up to work with you if you aren’t 110% sure what they want, or if you don’t know what your competition is offering. Key takeaways: 3:07- Look at the marketplace and list the 5 big names in your industry 7:35- Who are you making your offer to 11:24- Four biggest mistakes entrepreneurs do when they create an offer. 17:06- Record every single no and why Head over to https://maeveferguson.com/quiz to discover your #1 coaching bu...
Jan 20, 2022•25 min•Ep. 39
This is the episode for you if you haven’t yet been able to pinpoint your zone of expertise, or if you haven't been getting the clients into your business that you want. In this episode, we dive into you and your brilliance, your raw talent, what you love and how these combine to create one factor in your niche choice. Questions to ponder: 9:31 What are you brilliant at? 12:24 Where do you not really have to think? What comes naturally to you? 16:56 What makes you different? ____________________...
Jan 13, 2022•22 min•Ep. 38
This is the episode for you if you want Freedom in your life but your job or business is not giving you that. You crave being able to set your own schedule, you dream of the days where you aren’t trading time for money. In this episode, we dive into what you want 2022 to look like and how to ensure that you have a business model that gets you there. Episode Highlights: 2:34 What is freedom look like for you? 6:20 Look at your business model and get an eye for where your business is broken. _____...
Dec 30, 2021•12 min•Ep. 37
This is the episode for you if you haven’t been speaking your truth, or find that no one is engaging with what you have to say. Maybe you have been hiding for fear of backlash/ online trolls… In this episode, we dive into speaking your truth and standing up for what you believe in. Episode Highlights: 3:06 Reflect back on 2021 and notice what went well and what don't. 4:37 Are you hiding and only letting the world see little snippets of you? 5:59 What makes you different from all of the others? ...
Dec 23, 2021•12 min•Ep. 36
This is the episode for you if you find yourself looking for an external reason as to why things aren’t going the way you want. In this episode, we dive into where in life you take personal responsibility and where you don’t and what to do instead. Episode Highlights: 4:20 Look on the inside and ask yourself where in life are you being responsible 9:12 Ask yourself, "Where are you placing external blame? 10:30 What do you really want?...
Dec 16, 2021•16 min•Ep. 35
This is the episode for you if you have not been getting as many coaching clients as you desire. You know you can help transform so many lives, but each week feels like a ‘spray and pray,’ hoping for your posts to get a like or a love, hoping for someone to say yes to you. In this episode, we dive into what trial and error look like and what to do instead. Episode Highlights: 2:22 No clear and concise Call To Action 10:42 Optimize your offer using the OMPP Framework 13:23 Convert leads to paying...
Dec 09, 2021•18 min•Ep. 34
This is the episode for you if you think group coaching couldn’t work for you, or if you are just getting started with your own group coaching programmes. In this episode we dive into the power of group coaching, both for you as the entrepreneur and for your clients experiencing the power of your group coaching. Go to maeveferguson.com for shownotes and resources!
Dec 02, 2021•17 min•Ep. 33
This is the episode for you if you want to know how to get your ideal clients coming to you using your social profile. In this episode, we will dive into how important is organic lead generation is the most important thing in your business. Episode Highlights: 3:18 Positioning yourself as an expert 11:58 Put a lead magnet in front of your ideal clients 13:55 Follow and reverse engineer the industry's guru process ___________________________________________________________________ Head over to ht...
Nov 25, 2021•19 min•Ep. 32
In today’s episode, we unpack your FIRE goals and how to create them - what matters and what to focus on! We dive deep into Freedom, Impact, Revenue & Empowerment and how these FIRE goals fit into The Expert Accelerator Effect. Episode Highlights: 5:16 Why you must define your vision. 9:15 What is freedom for you 11: 43 How do you make that freedom actually happen Go to https://maeveferguson.com/episode-31/ for the show notes and FREE resources!...
Nov 18, 2021•22 min•Ep. 31
This is the episode for you if you are charging low ticket but bring incredible value to your clients. It is the episode for you if you want to know how to command a premium. In this episode we dive into all the mistakes that people make, and how pricing is simply positioning. We unpack the differences in a ROI and non ROI market and how you must articulate the outcome you get for your ideal client effectively, to be able to flick from hustling, to people asking you - how do I get to work with y...
Nov 11, 2021•19 min•Ep. 30
