Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights. In this episode, Victoria Ng , Director, Consumer Insights at Sodexo , shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights. We also discuss: How combinin...
“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact? Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives. In this episode, Matt Thell , Global Strategy and Innovation Leader at General Mills , shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy. We als...
Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge. Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker , Director — Consumer Insights at The Michaels Companies, Inc. , helps move the in...
“There’s never been a better time to be an insights professional.” The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges. In this episode, Lorin Drake , Consumer Insights Strategist at Publix Super Markets , shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era. We also discuss: Key considerations when approaching ...
Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it. The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah , National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc . discusses overcoming the obstacles of insights democratization and how it can contribute to eleva...
In Part 2 of our 2023 Year in Review, host Thor Olof Philogène delves into more captivating moments and insights from this year's guests. Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.
2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences. In this special edition Year in Review episode, host Thor Olof Philogène , revisits some of the brightest gems from the podcast this year. Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!...
A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact? Dr. Jonathan Stringfield , VP, Global Business Research and Marketing at Activision Blizzard , explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from...
Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction? To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf , Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success. Join us as we discuss: Why customer retention s...
Quantitative data alone is not sufficient for informing successful business decisions. Dr. Daron Sharps , Researcher at Pinterest , says the best research she’s seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form. Pulling from her expertise in psychology and human behavior, Daron shares how embracing multi-methodology can be what separates a short-lived insight from ...
If insights don’t translate to action and impact, do they really matter? On this episode, we speak with Rachel Pruitt , Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people and business alike. You probably already have a lot of the skills you need to drive more impact; it’s just about applying them in new ways. Join us as we discuss: Why you should stop sharing everything and what to do instead The benefits of applying your ...
Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. Jennie Lewis , Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and cust...
What could you do with live, actionable insights directly from your audience at the very moment they see your content? Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights. We spoke with Steve Mushkin , Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology t...
We’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth? In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Director at Microsoft. They cover: Why the ability to fuel growth is what defines insights in a commercial context The importance of a holistic understandi...
Organizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of factors working together in harmony – and insights are the bridge that connects everything together. In this episode of The Consumer Insights Podcast, Thor is joined by Märta Eriksson, Senior Manager of Consumer Insights and Analytics at Marshall G...
True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.
Research is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it’s essential to prioritize efficiency in your approach to insights work. In this first-ever live episode of The Consumer Insights Podcast recorded at IIeX North America 2023, Thor is joined by Miranda Patton, Director of Strategic Insights at AT&T.
You’re probably familiar with the idea of a “win-win” outcome, but what about a “win-win-win” outcome? Market and consumer insights play a central role in ensuring that consumers, retailers, and brands all win. In this episode of the Consumer Insights Podcast, Thor is joined by Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy.
What are the differences between B2B and B2C insights? And what can these two areas learn from each other? While group dynamics can add layers of complexity to B2B insights work, it all comes down to people at the end of the day. In this episode of The Consumer Insights Podcast, Thor is joined by Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs.
Strong brands build communities around their products; iconic brands build products for communities. But how do you identify and understand those communities? Social intelligence is a powerful tool to gain an understanding of your consumers that’s otherwise difficult to achieve through traditional research methods, and AI can help you make sense of it efficiently. In this episode of The Consumer Insights Podcast, Thor is joined by Andi Govindia, CEO & Co-Founder of Riviter.
Who will your consumers be 10 years from now? How will they change? How will they stay the same? Answering these questions isn’t easy, but combining insight, foresight, and empathy can take you a long way – no crystal ball needed. In this episode of The Consumer Insights Podcast, Thor is joined by Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform Innovation at PepsiCo Foods North America.
Are you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving? Impactful insights need context, and in order to create that context, you need to stay close to your consumers. In this episode of The Consumer Insights Podcast, Thor is joined by Hemant Mehta, an author, advisor, mentor, farmer, entrepreneur, and former Managing Director of the Insights division, as well as Chief Strategy Officer for South Asia, at Kantar.
The interfaces between insights teams and businesses are ever-evolving. But what role should artificial intelligence play in those dynamics? As an insights professional, you need to continue on a path of learning, relearning, and unlearning in order to stay relevant and to stay ahead. In this episode of The Consumer Insights Podcast, Thor is joined by Bhaskar Roy, Client Partner, APAC at Fractal.
Change is a constant in the world of insights. Advances in technology have transformed and continue to transform methodologies, data collection, analysis, and application of insights. But one thing that hasn’t changed are the fundamental questions you need to answer. To set yourself, your team, and your organization up for success, you need to ensure that you’re asking the right questions to connect with consumers and move the business forward. In this episode of The Consumer Insights Podcast, T...
Are you paying attention to who your customers are? Or are you only paying attention to what they are? While demographics have a purpose, they can’t give you a deep understanding of what really drives people. And that’s where the role of values comes in. In this episode of The Consumer Insights Podcast, Thor is joined by human values expert David Allison, Founder of Valuegraphics and author of The Death of Demographics and We Are All the Same Age Now.
Insights come in all shapes and sizes. Whether they’re big, small, or somewhere in between, there’s one thing that doesn’t change: the fundamental value they bring to businesses. What matters most are the outcomes they lead to and how they help to align organizations to move together in the right direction. In this episode of The Consumer Insights Podcast, Thor is joined by Greg Ambrose, Vice President of Consumer Marketing at Cineplex.
Data can point you to an opportunity, but it can’t tell you how to approach it. That’s where insight comes in. Uncovering that deeper “why” is what enables you to uncover a problem, identify an opportunity for growth, or drive category disruption. However, to drive business impact, interesting isn’t enough. In this episode of The Consumer Insights Podcast, Thor is joined by Elizabeth Oates, Senior Director of Consumer Insights at Ulta Beauty, who shares how to transform interesting insights into...
A single insight can serve as a springboard to a wealth of ideas. However, not all insights are created equal. To generate impactful insights, you need to take a holistic approach. In this episode of The Consumer Insights Podcast, Thor is joined by Kristof De Wulf, Co-Founder & CEO of InSites Consulting.
Knowledge is power – that’s never changed. But the way to use that power has. Gone are the days where insights should be locked in a vault. Today, it’s essential to democratize insights for stronger relationships with your stakeholders and consumers. In this episode of the Consumer Insights Podcast, Thor is joined by Jorge Calvachi, Director of Insights at La-Z-Boy Incorporated, who shares how insights leaders today can create more consumer-centric cultures.
