Measuring, Capturing and Paying Attention with Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard - podcast episode cover

Measuring, Capturing and Paying Attention with Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard

Nov 30, 202335 minEp. 39
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact?

Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.

We discuss:
  • The importance of integrating messy human factors into decision-making
  • The need to understand the underlying principles of AI and other technologies to avoid blindly relying on them
  • Why honing communication and soft skills can help you unlock your full potential as an insights professional

Check out Dr. Jonathan Stringfield’s book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals!
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast
Measuring, Capturing and Paying Attention with Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard | The Insighter's Club Podcast - Listen or read transcript on Metacast