Transforming the Insights Function into a Must-Have with Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc. - podcast episode cover

Transforming the Insights Function into a Must-Have with Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc.

Feb 15, 202427 minEp. 44
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Episode description

Who exactly is your customer? More importantly, how do you know?

A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.

Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.

We also discuss:
  • Why insights professionals should be at the forefront of decision-making
  • The power of taking a “MythBusters” approach to insights work
  • Strategies to tackle analysis paralysis and unlock powerful insights
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Transforming the Insights Function into a Must-Have with Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc. | The Insighter's Club Podcast - Listen or read transcript on Metacast