From Fun Facts to Actionable Insights with Matt Thell, Global Strategy and Innovation Leader at General Mills

“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact?

Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives.

In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy.

We also discuss:

• The i3 process to achieve innovation
• How to differentiate problems from opportunities—and how it drastically changes the approach you should take
• The importance of building empathy inside the organization to create context-sensitive solutions