Joining us on this episode is Rodrigo Hutt, VP & General Manager @ Viome Life Sciences a D2C biotech company that is revolutionizing personalized health care ($169.5M in total funding). He's had a diverse career path across multiple industries including biopharma, entrepreneurship, e-commerce, to now health tech innovation. He shares with the current challenges around health prevention in the U.S., Viome’s approach to education-based marketing, and how he thinks about phases of growth startu...
Aug 09, 2023•51 min•Season 1Ep. 27
On this episode Cam Bodenstadt, the VP of Growth at Pipe (a modern capital platform) joins us and shares insights on their marketing strategy, team management styles, and the importance of understanding lifetime value (LTV) and customer acquisition costs (CAC) in how they approach growth. He emphasizes the need for a formula for growing a company and optimizing it to increase customer LTV and reduce CAC, while maintaining a high-functioning team through listening, trusting, and learning from mis...
Jul 12, 2023•1 hr•Season 1Ep. 26
Alexey Komissarouk has built Growth Engineering organizations for Masterclass and Opendoor. He joins us on this episode and helps break down Growth Engineering as a craft, how to use engineering as a leverage point for growth, and what his obsession is with joining companies going through hyper growth. Plus he shares the different aspects of creating a Growth Engineering team, how these organizations should be built out over time, and the three ways to find Growth Engineers (hint: find ex-founde...
Jun 14, 2023•1 hr 23 min•Season 1Ep. 25
Jacob Fenton, VP of Customer Experience at StockX (ex-Amazon, Ex-GoFundMe) has helped scale the online scarcity marketplace for the past few years. StockX has raised $690M in total funding to date, operates out of multiple countries, and has become part of the cultural zeitgeist. His internal entrepreneurial spirit led him to create their Business Operations team launching vertical after vertical, to now deeply focusing on the overall customer experience. We dive in with Jacob on what the succes...
May 24, 2023•56 min•Season 1Ep. 24
Ethan Smith, CEO of Graphite a SEO, content strategy, and growth design agency has helped MasterClass, Thumbtack, and Upwork jump start into hyper growth. On this episode, Ethan helps demystify SEO and how to build the right SEO and content strategy depending on company stage. Also, he breaks down keywords versus topics, how to build topic authority (even if you have none), how companies should design their content org, plus our hot take — what he thinks SEO agencies should optimize for but ofte...
May 10, 2023•1 hr 15 min•Season 1Ep. 23
Bao Vuong, President and Co-Founder of Placemakr has grown the tech-enabled hospitality platform by 100% on average since their inception and recently got their Series C with a total of $127 million in funding. How? By providing value to all their different stakeholders. From the early days of mitigating risk for real estate investment firms to pivoting to a pop-up hotel operator to building a rental flexible SaaS platform when COVID derailed the entire industry. Bao has navigated very turbulent...
Apr 19, 2023•1 hr 25 min•Season 1Ep. 22
Ian Yung has been around the startup block scaling numerous e-commerce brands and marketplaces from Parachute Home, Touch Of Modern, Simple Habit to now the SVP of Revenue at Tonal now in their Series E with $450M in total funding. Ian strings together the connective thread of challenges that he’s had throughout his career scaling companies he’s worked at including the different growth challenges with capital, time, and creative constraints, instituting team collaboration to problem solve, plus ...
Mar 29, 2023•1 hr 14 min•Season 1Ep. 21
How did Chris Maurice, the co-founder and CEO of Yellowcard solve for the massive problem that existed of sending payments from the west internationally? By creating a transparent and customer centered crypto exchange in Africa that’s now grown into 16 countries on the continent. Chris shares what the biggest contributor has been for their growth, marketing tactics and programs developed for early user adoption, and how the current and future recession will impact the crypto industry. More highl...
Feb 01, 2023•1 hr 11 min•Ep. 20
Vikas Hebbar is a serial marketer and founder having had a focus on growth in his career, currently serving as the VP Growth Marketing at Tia. He’s helped e-commerce, healthcare and gaming companies scale through brand and growth marketing. In this episode, he unlocks how his diverse career path made him a better marketer, reveals how to go from big box budgets to getting scrappy w/ smaller startup budgets plus Nima and Vikas get into a healthy debate if the job of marketeers is to convince cust...
Dec 21, 2022•1 hr•Ep. 19
Jared Fliesler is a master at organizational design and growing products for Google, Square, Slide, and Scribd. He now advises startup founders how to build better, faster and stronger companies. He’s helped them raise over $60 million in growth capital btw. He shares tactics to use as a founder to stay connected w/ a growing team, plus how to be a human centered founder. More episode highlights: His vision for operational and organizational design that scale. Creating effective feedback loops f...
Dec 14, 2022•1 hr 18 min•Ep. 18
Maria Davidson, Founder & CEO of Kojo has a strong framework for solving problems and distilling issues down to their simplest forms. She dives in with Nima how she solves for uncertainty, like the current economic shifts and fundraising climate this year versus last plus why founders should always stay customer centered when building products. More highlight include: What the difference is between the banking grind and the founder grind? How she recovered from imposter syndrome in the early...
Nov 30, 2022•1 hr 12 min•Ep. 17
Ian L. Paterson is a serial “data entrepreneur” and founder of Plurilock, a cybersecurity and AI solution that uses user behavior and actions for enterprise and military organizations. His unorthodox business and funding approach is quite unique and he shares with us what the beauty and benefits are to taking a company public, how to use a M&A strategy for growth, plus his advice on financial modeling. More highlights include: The evolution of using biometrics for identity. Why collecting on...
Nov 09, 2022•1 hr 14 min•Ep. 16
The rules of performance marketing change more than Nima, our hosts’ hair scrunchies. How the channels price their auctions, creative formats and visual auctions, and people’s behavior are in constant flux. There are new channels that pop up every few months and new playbooks need to be derived from them to stay competitive. So how can a paid growth studio like ours (Pearmill) help startups build a sustainable growth strategy with this constant ambiguity and volatility? With a bulletproof growth...
Oct 28, 2022•50 min•Ep. 15
Leon Sasson, the Co-founder / CTO of Rise Science went into the pandemic facing two big problems. Having to pivot his business model from B2B to DTC (direct-to-consumer) as COVID changed how businesses were behaving, only to face Apple releasing iOS 14+ that wrecked havoc on the industry and heavily impacted user acquisition. Find out on this episode how Leon navigated through the turbulent times of startup growth during COVID that ended with Rise Science blasting off at hyper-growth speeds. Mor...
Oct 13, 2022•1 hr 27 min•Ep. 14
On this episode, we’re hosting a special feed drop of “The Startup Growth” podcast with Kyle and Dan of Vouris. Nima was recently a guest on their podcast sharing all his wisdom on growth and performance marketing for B2B startups. Highlights include: Breaking down the challenging stigmas of marketing. Why Facebook is a strong ads channel for B2B? Why losing money to learn is a good thing in performance marketing? Which ads platform should a beginner start with? Pearmill’s philosophy on avoiding...
Oct 06, 2022•55 min•Ep. 13
Deepak Chhugani, Founder & CEO of Nuvocargo has scaled his freight forwarding marketplace by going against the traditional startup path, and doing it against YC advice. Hear his story, what his fast-track approach is to growth as a YC backed startup, and how he built his muscle for solving his toughest organizational problems. More highlights include: Why he returned some of the investment money to investors after his first startup failed How to stay connected to the team as a leader as you ...
Sep 28, 2022•1 hr 23 min•Ep. 12
When is the best time a founder should invest in building a sales org? How do you build a team that thrives performance wise but also thrives culturally? Every B2B founder needs to understand how to build high-performing sales team. We cover all of this and more with Dan McDermott, CMO of Vouris . Dan and his team are experts in scaling strong B2B sales teams. More highlights include: What the biggest trap is that founders often fall into when building sales teams? How salesy is too salesy? Hint...
Sep 14, 2022•1 hr 21 min•Season 1Ep. 11
On this weeks episode we have a pioneer who has helped democratize the modern data stack. Peter “Fish” Fishman, co-founder of Mozart Data (ex-Zenefits, Yammer, OpenDoor) built his company on the idea of simplifying and centralizing data infrastructure to help startups grow. And it worked! Mozart Data has fast become a staple product that many startups use to ingest and analysis their data.In our conversation he defines what the modern data stack is in today’s world, shares his wisdom building an...
Aug 02, 2022•1 hr 7 min•Ep. 9
For a lot of founders, content marketing may mean having a blog, social media and maybe even email campaigns. What some forget or don’t know is that content marketing isn’t just about the picking the right content format for your business. It’s more about how you’re providing value to your existing and potential customers and constantly analyzing content performance to reach them.On this episode, we chat w/ Devin Bramhall, CEO of Animalz (a best in class content marketing agency) about implement...
May 18, 2022•1 hr 6 min•Ep. 8
On our 7th episode, we’re lucky enough to have Meltem Kuran, the Head Of Growth at Deel and formerly the Director of Marketing at Bench. Both B2B companies grew at a massive pace globally while Meltem was at the helm.She shares her success stories and practices around:Solving for and building high brand trustChoosing the right data over company politicsHow to prioritize content experimentationsExploring the right marketing mix based on product market fitWhat teams you should and shouldn’t over h...
Mar 15, 2022•1 hr 6 min•Ep. 7
In our first episode of 2022, we have a growth marketing icon in the marketplace world. Guillaume McIntryre has scaled multiple marketplaces at every stage.He shares his journey of becoming a growth marketer, his early days at Netflix, growing Instacart from a word-of-mouth to a household brand, to now propelling the growth efforts at Weee! It was a humbling experience to speak to him as I’ve looked up to his work over the years.We talked about:How experimentation vs hypothesis culture works at ...
Feb 24, 2022•1 hr 1 min•Ep. 6
Most modern growth teams use a culture of experimentation as the main process to grow. There are lots of unknowns around how this process is meant to be run: what tooling to use, how often to run tests, and how to prioritize.We're excited to have Seth and Aaron on our podcast to discuss their process of helping grow plenty of incredible companies: Firefox, Twitter, Strava, GrubHub, and more.We'll cover what sorts of growth people to hire at different stages of your product, how to think about pr...
Jan 27, 2022•1 hr 5 min•Ep. 5
Plenty of companies, both consumer and B2B have been built on top of communities. From Glossier to Github, these communities can be the force behind the growth of a company.In this discussion, we're going to talk about what great communities look like from the outside and how to think about building them for your company.Mike and Patrick are both incredibly thoughtful about this topic in general and bring a lot of expertise both individually, as well as from their experience working with many co...
Jan 27, 2022•58 min•Ep. 4
The process of building fast-growing SaaS companies is fundamentally different compared to consumer companies. Growth marketing was originated out of consumer companies like Facebook but the discipline has formed its own form for SaaS companies.In this discussion, we're going to discuss what it takes to build fast-growing SaaS companies. Our guests have founded incredible companies that are slowly becoming icons in the SaaS market: Webflow and Outlier.We'll explore how marketing, sales, and prod...
Jan 27, 2022•1 hr 3 min•Ep. 3
As companies grow, the challenges aren't just limited to finding your customers and acquiring them. The company needs to learn how to build the right processes to continue its trajectory, and the growth teams need to learn to tap into company resources to continue scaling.In this live podcast, we'll be speaking to Amy Sun (early Uber growth) and Jonathan Metrick (ex-CMO of Policy Genius) about the challenges of managing growth at fast-growth companies.Both of our guests have been both operators ...
Jan 27, 2022•1 hr 4 min•Ep. 2
Fast-growing companies need high performing growth teams. Growth teams are at the foundation of maintaining fast growth through a company's journey to success – as the tech industry is maturing, there are now great veterans who can share what they've learned scaling up marketing in their organizations.In this discussion, we're going to explore what constitutes a high-performing growth team with two of our favorite growth marketers who have helped scale up Talkspace, Candid, Resident (Nectar Slee...
Jan 27, 2022•59 min•Ep. 1
Introducing “The Hypergrowth Experience” podcast. Your host, Nima Gardideh from Pearmill (a growth marketing studio) will interview marketers and founders from hyper-growth companies to uncover their learnings, their process, and the tactics they’ve used to scale their companies.Our goal is to understand how hyper-growth companies solve their growth, marketing, and organizational problems as they build their parachute on the way down.Join our community with bi-weekly LIVE discussions where you c...
Jan 10, 2022•2 min
