Path to Growth and Optimizing User Activation w/ Vikas Hebbar of Tia (EP19)

Vikas Hebbar is a serial marketer and founder having had a focus on growth in his career, currently serving as the VP Growth Marketing at Tia. He’s helped e-commerce, healthcare and gaming companies scale through brand and growth marketing.

In this episode, he unlocks how his diverse career path made him a better marketer, reveals how to go from big box budgets to getting scrappy w/ smaller startup budgets plus Nima and Vikas get into a healthy debate if the job of marketeers is to convince customers to buy your product or not.

More episode highlights:

• Advice to younger folks getting into marketing to challenge societal narratives.
• Where does product end and marketing begin?
• How he defines and optimizes for user activation?
• How to overcome the uncertainty of CAC payment windows?
• The state of capital markets and capital allocation.

Follow us and our guests:

• Vikas Hebbar on LinkedIn
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.