Solving For an International Finance Problem With Crypto w/ Chris Maurice @ Yellowcard (EP20)
Feb 01, 2023•1 hr 11 min•Ep. 20
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Episode description
How did Chris Maurice, the co-founder and CEO of Yellowcard solve for the massive problem that existed of sending payments from the west internationally? By creating a transparent and customer centered crypto exchange in Africa that’s now grown into 16 countries on the continent.
Chris shares what the biggest contributor has been for their growth, marketing tactics and programs developed for early user adoption, and how the current and future recession will impact the crypto industry.
More highlights include:
- How to build trust into a B2C fin-tech product
- How they solved for security issues prior to regulation
- Scaling the team and how to manage across different cultures
- Developing education programs and community building for user acquisition
- Multi-market organizational design and multi-language support
Follow us and our guests:
- Chris Maurice on LinkedIn and Twitter
- Nima Gardideh on LinkedIn and Twitter
- Pearmill on LinkedIn, YouTube and Twitter
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
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