Growing Within Constraints w/ Ian Yung from Tonal, Parachute Home (EP21)
Episode description
Ian Yung has been around the startup block scaling numerous e-commerce brands and marketplaces from Parachute Home, Touch Of Modern, Simple Habit to now the SVP of Revenue at Tonal now in their Series E with $450M in total funding.
Ian strings together the connective thread of challenges that he’s had throughout his career scaling companies he’s worked at including the different growth challenges with capital, time, and creative constraints, instituting team collaboration to problem solve, plus he breaks down the growth framework that he built at Tonal.
More highlights include:
- How to know if you've hit channel saturation, linear tv experiments, incrementality tests, and growth tracking
- Designing an org to maximize growth and reporting structure with cross-functional growth partnerships
- Internal versus external brand alignment and experiments
- Balancing the need for synchronous versus asynchronous communication
- Unifying brand and performance marketing teams
- Approach for multi-attribution and media mix modeling
Follow us and our guests:
- Ian Yung on LinkedIn
- Nima Gardideh on LinkedIn and Twitter
- Pearmill on LinkedIn, YouTube and Twitter
Resources:
- Andrew Chen “The Law Of Shitty Clickthroughs”
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.