Fred Jones, Chief Counsel of the Professional Beauty Federation of California, sued Gavin Newsom & the CA state gov't during the first shutdown of California salons. Within days of filing, salons & barbershops were reopened... and they just recently did it again. This Week's Topics: • Intro to the PBFC: raising the professionalism and defending the industry • How PBFC has lobbied for our industry • The lawsuits that are filed; what will they do? • Discussion on the data: what is responsi...
Feb 01, 2021•1 hr 12 min•Ep. 178
When it comes to the service, clear and open communication is key. It’s the only way to make sure your work aligns with the client’s expectations. This all begins with your consultation. It's one of the most important aspects of the appointment... and we've compiled the best strategies, tips, and techniques to help you nail it! SHOW NOTES: Ep. 120 - Street Interviews #4 – Client experience w/ consults Ep. 112 - @andrewdoeshair & @ryancullenhair Q and A Ep. 54 - Antony Whitaker @growmysalonbu...
Jan 25, 2021•1 hr 10 min•Ep. 177
We continue our discussion with Oligopro Artist, Modern Salon Top 100 & American Influencer Awards nominee Ashlee Allen on effective social media strategies. Check out Ep. 175 if you missed part 1! This Week's Topics: • Effective social media strategies – IG Stories, Reels • Effect of COVID on her business • What she would be doing if she wasn’t in hair • Who inspires her in the industry • Hair Horror Stories! Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner ...
Jan 18, 2021•49 min•Ep. 176
Oligopro Artist, Modern Salon Top 100 & American Influencer Awards nominee Ashlee Allen joins us to discuss what has been most important in gaining success in her career. We also build an Instagram post from the ground up to learn how to create the most effective post possible. This week's topics: • Growing up with rebellious tendencies – working at mom’s hair salon • Building her clientele & opening her own storefront • Raising prices: how does she approach it? • Things keeping a hairdr...
Jan 11, 2021•1 hr 16 min•Ep. 175
Our candid discussion with Sarai Speer continues, plus we get into some important topics regarding your business and how to adapt in our new reality. This week's topics: • Her experience during COVID shutdown staying sober • Back to work after shut down: figuring out how to be successful • Adapting her education platform this year to digital • Common mistakes stylists make in her classes • Pricing your services • Instagram and social media platforms: pros & cons • Her hobbies – painting as a...
Jan 04, 2021•1 hr 14 min•Ep. 174
This is part 1 of an incredibly inspirational and candid conversation with Sarai Speer. Artist, educator, and Artistic Director Sarai dealt with addiction through most of her adult life until one important person stepped in and kept her from losing everything, including her life. She shares her amazing journey with us. This week's topics: • Getting into hair and being stifled creatively at her first commission salon • Buying a salon with a fellow booth renter 9 months after beauty school; fallin...
Dec 28, 2020•1 hr 15 min•Ep. 173
Do you struggle with the love of doing hair...but not earning enough to make a living? You're not alone. After repeatedly being in and out of the industry, Johnee Livingston gave himself ONE year of being fully committed to hair to see where it could take him. This week's topics: • The importance of listening & learning • Going in and out of the industry because of personal issues • The effect Quarantine had on him and what he did to better himself • Hardest conversati...
Dec 21, 2020•1 hr 30 min•Ep. 172
We continue the discussion with Keya Neal about George Floyd and how this led her to get brands involved in the racial equality movement. Also, she explains why adaptation is a key ingredient in continued success. This Week's Topics: • Helping spread knowledge & action after George Floyd death • Working to involve brands in the racial equality movement • Discussion on the texture of hair vs. Race & how stylists can change the narrative • Adaptation & Change: how being adaptable will ...
Dec 14, 2020•1 hr 15 min•Ep. 171
Can we look at hair as a fabric, not a race? This week is part 1 of a beautiful conversation with Keya Neal - industry activist, educator, and visionary for @thekolourkulture & @texturevsrace We discuss her path towards a multi-cultural salon, and how her experience helps her education: breaking past the fear of working on someone who looks different than you. This week’s Topics: Dropping out of college and finding beauty school Learning the need to sacrifice time, energy, money to succeed R...
Dec 07, 2020•1 hr 1 min•Ep. 170
Do you take every client possible? You shouldn’t. Our second part with @lugarciareynoso gets into the specifics of focusing your clientele to level up your business. We also discuss the underground hairdressing being done since Covid and why prices in the industry are wildly different. Show Notes: Getting involved in political activism during the shutdown The lack of support from large industry businesses during shutdown The underground hair movement continuing after re-opening: re-establishing ...
Nov 30, 2020•1 hr 19 min•Ep. 169
When @barbersocietyla & @modownbarberexhibit founder Lu got her haircut from shoulder-length hair to a skin fade, it turned her life upside down. She shares her journey toward her authentic self and how she chose to keep living. SHOW NOTES: • Her experience in barber shops shaping her journey to hair • How getting a haircut showed her the power of hair and freed her to explore her true self • Growing up and experiencing discipline and work ethic • Contemplating suicide and choosing life • St...
Nov 23, 2020•53 min•Ep. 168
The second part of our chat with Lisa Walker, aka @lisalovesbalayage takes us into the discussion of responsibility... are you owning up to the things you need to? We also chat about business tips and the common mistakes colorists are making. SHOW NOTES: • Starting Balayage Boot Camp • How Covid has affected her education business • Common mistakes colorists are making • Hairdresser business tips: new clients, pricing, referral gift cards • Balancing work/personal life: mom, wife, stylist • Taki...
Nov 16, 2020•55 min•Ep. 167
Educator & Global Brand Ambassador Lisa Walker spent 16 years in the hair industry before realizing she had much to learn in regards to color theory. We discuss her journey towards education and how showing her vulnerability gained her a huge following. Episode Notes: • Finding her way to hair; wanting to prove her instructor wrong • Working at a diverse salon and learning different techniques • Moving to an indie commission salon & why only following formulas hinders your progress as a ...
Nov 09, 2020•51 min•Ep. 166
Our 2-part series with @asil continues as we touch on getting paid what your worth, connecting with brands, and a turn of the tables where Asil asks questions to our host @loveerictaylor Episode Notes: • How he connected with Brands; the importance of hair shows and showing genuine enthusiasm • Pay rates for brand ambassadors • Hair shows coming back again • His top insecurities • What he would change: the pay for beginning stylists & discussion on getting what you are worth • Hair Horror S...
Nov 02, 2020•55 min•Ep. 165
Is charging hourly right for you? Will you make more money, have less hassle.... maybe even BOTH? Color Correction & Balayage Specialist Asil Simsek explains his pricing system and why he simply charges an hourly rate for all services. We also get into how he established a clientele here in USA (through Groupon!!) and his strategies for using his IG/Tiktok accounts (hint: personality counts) SHOW NOTES: • How Covid affected his salon and how his financial strategies helped him survive • Chan...
Oct 26, 2020•55 min•Ep. 164
Do you have healthy boundaries with your clients? This means more than just what you discuss behind the chair: it means raising prices, changing hours, giving discounts... every aspect of the relationship with a client. Part 2 with @adriennedara this week focuses on managing the emotion of your business, and using fear as an opportunity for growth. We discuss: • Her online education and the Lightening Library • Common mistakes students are making & changing your prices • Changing socia...
Oct 19, 2020•44 min•Ep. 163
The first of a 2-part series with @adriennedara - Educator, Salon Owner, & Business Coach. This week's episode theme is resilience: what it means to be truly resilient and how focusing on it will help you become better - at every aspect of your career. Show Notes: • The challenge of creating art on a canvas with an opinion; beauty school discussion •Difficult Clients: Resilience, Learning, & Improving yourself • Communication abilities & Improving her consultation • Her path to ha...
Oct 12, 2020•48 min•Ep. 162
Today's clients know specifically what they are looking for, and with social media have an easy time searching for hairdressers who specialize. More and more, they will choose an 'expert' in that area of hair. In Part 2 with @ryan.weeden we discuss why it is important to show a future client you have the knowledge and skills they are looking for. Show Notes: • Following business leaders outside of the hair industry & taking what he learned back to hair • Creating the opportunity to ...
Oct 05, 2020•1 hr 11 min•Ep. 161
Ep. 160 is part 1 of a two-part series with Ryan. He tells you the fascinating and inspiring story of finding his way to hair, leaving it (and losing everything), and how he clawed his way back. We discuss: • Finding his way to hair • Building experience at Supercuts quickly to move to higher end salon • Sacrificing his career in hair for a relationship • Going bankrupt & living on his little brother's couch • Finding his way back to hair with a purpose • Building his clientele through sol...
Sep 28, 2020•51 min•Ep. 160
What are some easy ways you can save more money? Financial Professional @virginianersesyan joined us to give us hairstylists some easy-to-follow tips on creating good money habits and how to get started investing. SHOW NOTES: • Strategies to train yourself to save money • Types of Insurance you need to protect your income • Importance of emergency fund • Developing habits to track where your money goes • Good Debt vs Bad Debt • Setting financial goals to help motivate you to ...
Sep 21, 2020•1 hr 12 min•Ep. 159
Part 2 of our discussion w/ @victorval. He gives us helpful advice regarding salon ownership; the startup & day-to-day, as well as handling retail & e-commerce. SHOW NOTES: • Starting Kut Haus Claremont – What should it be? Growing his salons by growing people • The changes in California affecting work status at his salon • Advice for a stylist wanting to open a storefront salon & team: The pitfalls of ownership • E-commerce and retail: How he handles it • What needs to change w...
Sep 14, 2020•1 hr 13 min•Ep. 158
Who is your dream client? This episode is part one of a 2-part series with stylist and salon owner Victor ValVerde. This week we discuss the idea of clientele by design and how to build your books with high-paying, repeat clients. SHOW NOTES: • How he got into hair; gaining experience at all levels through Supercuts • The 4 professions you should target when trying to build your clientele • Referrals: How to use referrals to build your dream books • Ways to market yourself digitally • His move a...
Sep 07, 2020•1 hr 2 min•Ep. 157
Celebrity stylist Kiyah Wright explains how preparation & adaptability are crucial to be able to make the most out of opportunities. We also discuss what aspects are most important for gaining sponsorship and how to expand your revenue streams beyond the chair. SHOW NOTES: • Experience working with actors / musicians • Her experience during shutdown: protecting yourself financially • How she got into hair and doing celebrities • How you get ‘good’ - being adaptable & discus...
Aug 31, 2020•1 hr 21 min•Ep. 156
Steve Sleeper, Executive Director of the Professional Beauty Association (@probeautyassoc) gives us a rundown on all aspects of the PBA and how it helps you and your fellow hairdressers. We also included an update from him on what the PBA has been doing during the pandemic to assist us. For more info or to join, visit https://www.probeauty.org/ SHOW NOTES: • How he got into the beauty industry • When & why the PBA started • What the PBA does: gov’t affairs – deregulation & license requir...
Aug 24, 2020•1 hr 26 min•Ep. 155
Hairdressers & salon owners Amber O'Hara and Anny VanDriel started www.inevitable-business.org , a resource site with everything you need to make your voice heard and help get CA salons reopened. We also talk about their stances on the second shutdown & operating 'underground'. Show Notes: • Their stances on the current shutdown • Covid Data as it relates to salon services • Creating inevitable-business.org and all of its resources • How making your voice heard helps the cause • PBA supp...
Aug 17, 2020•58 min•Ep. 154
Robert Cromeans is an industry legend and has seen many trends come and go, but nothing like our current situation. He shares his thoughts on the second shutdown in CA & advice to help you through it. We also get into how to raise your prices and improve your client experience. Show Notes: • People in dire straits & working together as an industry • tenant / landlord issues during covid • adjusting your prices in the new normal • adjusting work models to the current situation • Focusi...
Aug 10, 2020•1 hr 11 min•Ep. 153
Fred Jones, Chief Counsel of the Professional Beauty Federation of California, sued Gavin Newsom & the CA state gov't during the first shutdown of California salons - Eric talked with him to find out what YOU can do to help get CA salons reopened again. For more info on the PBFC go to: www.beautyfederation.org or www.facebook.com/PBFCalifornia/ @probeautyfederation on Instagram Click here to join the PBFC: www.beautyfederation.org/join To join the PBFC at the discounted rate, select ...
Aug 03, 2020•1 hr 19 min•Ep. 152
Have you raised your prices post-quarantine? @philipwolffhair gives a look back at the past few months and explains why adjusting your workflow (and prices) post-quarantine is incredibly important. He also speaks about the 3 principles that have contributed most to his success throughout his career. Show Notes: • Back behind the chair after quarantine: adjusting your flow • Raising your prices and helping your clients understand why • Hairdresser Health: Not traveling for months and looking back...
Jul 27, 2020•1 hr 20 min•Ep. 151
Eric researched the most current numbers related to Covid in California and presents them to us. He also gives his stance on the new directive for moving salons outdoors and his efforts to get us open again. Links to information referenced: https://public.tableau.com/views/COVID-19CasesDashboard_15931020425010/Cases?:embed=y&:showVizHome=no https://www.cdc.gov/nhsn/covid19/report-patient-impact.html https://www.iii.org/fact-statistic/facts-statistics-mortality-risk https://www.youtube.com/wa...
Jul 22, 2020•35 min•Ep. 150
Patricia Nikole recently became a Global Ambassador for Wella and has focused the direction of her work behind the chair post-quarantine. We chat about her new work/life balance and how her online education platform strives to be as good as in-person classes. Show Notes: • How she handled quarantine • A typical day behind the chair post-quarantine • Her new position with Wella as Global Ambassador • Her online education platform: how she strives to make it the most helpful • Tik Tok: what she do...
Jul 13, 2020•1 hr 12 min•Ep. 149
