Ep. 157 • Clientele by Design: Building Your Dream Book w/ @victorval

The Hair Game

Sep 07, 2020•1 hr 2 min•Ep. 157

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Episode description

Who is your dream client? This episode is part one of a 2-part series with stylist and salon owner Victor ValVerde.

This week we discuss the idea of clientele by design and how to build your books with high-paying, repeat clients.

SHOW NOTES:

• How he got into hair; gaining experience at all levels through Supercuts

• The 4 professions you should target when trying to build your clientele

• Referrals: How to use referrals to build your dream books

• Ways to market yourself digitally

• His move away from hairdressing and salon ownership into real estate, and what brought him back

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