Ep. 164 • Should You Be Charging Hourly? w/ @asil
Episode description
Is charging hourly right for you? Will you make more money, have less hassle.... maybe even BOTH?
Color Correction & Balayage Specialist Asil Simsek explains his pricing system and why he simply charges an hourly rate for all services.
We also get into how he established a clientele here in USA (through Groupon!!) and his strategies for using his IG/Tiktok accounts (hint: personality counts)
SHOW NOTES:
• How Covid affected his salon and how his financial strategies helped him survive
• Changes in his salon process post-covid
• Why he charges hourly
• His apprenticeship in Turkey
• Differences in Turkey vs US hairdressing
• The move to the USA, and the use of Groupon & IG to build clientele
• His process for raising prices; how he told his clients
• Starting and using @f*ckinghair as an ‘alter-ego’ account
• The change of IG and the importance of personality + an IG Reels & TikTok discussion
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