The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.
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Friday Fundamentals 181: Brandon Barton The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode of the Sales Hacker Podcast, we have Brandon Barton , CEO of Bite and a hospitality tech entrepreneur and expert. Join us for a fantasticconversation about how to make the jump into a technology career from a non-tech career. What You’ll Learn What it means to create an incredible experience for people How technology is impacting the restaurant industry during global labor shortages The transferable skills needed to make an industry or career jump The GTMnow Podcast The GTMnow Po...
Friday Fundamentals 180: Tim Strickland The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode of the Sales Hacker Podcast, we have Tim Strickland , CRO at ZoomInfo , a sales tech company that empowers revenue teams to drive business growth with its suite of multiplatform tools . Join us for an in-depthconversation about ZoomInfo’s growth, how to lead large organizations, and how to dominate the market during economic difficulty . What You’ll Learn How ZoomInfo grew from a small company to one with a billion in annual run rate The importance of resilience and adaptability ...
. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode of the Sales Hacker Podcast, we have Mike Sadler , SVP Americas at Similarweb , the must-have platform for effective online marketing . Join us for a livelyconversation about managing, hiring, and beating the recession . What You’ll Learn The biggest job in any sales organization is the frontline managers who do the training How you become a manager of managers Overcoming hiring challenges and doing great discovery Recession-proofing your reps The GTMnow Podcast The GTMnow Podcas...
Friday Fundamentals 178: Christian Kletzl The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode of the Sales Hacker Podcast, we have Christian Kletzl , CEO and Co-Founder, UserGems , a fully-automated, AI-powered rev gen pipeline . Join us for an energetic conversation about champions and their lifetime value. What You’ll Learn The importance of following your champions Valuing personal connections in B2B sales The lifetime value of a customer who loves your product Delighting your buyers consistently reduces churn and creates advocates The GTMnow Podcast The GTMnow Podcast...
. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode, we've got Shaan Hathiramani with us. Shaan is the Founder and CEO of Flockjay. Shaan started Flockjay as a way to train people from non technical backgrounds and usher them into the tech ecosystem primarily through sales. Now Shaan has made Flockjay a platform to give managers and sales leaders cheat codes to how and why they win by following the journey of their success stories. What You’ll Learn The evolution of Flockjay, going from an academy to shining a spotlight on what co...
In this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2 , where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales. What You’ll Learn Account Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals. There needs to be shared metri...
. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Todd Caponi, CEO & Founder of Sales Melon and author of The Transparent Sales Manager. Todd is the only guest who has been on two times. Todd joins us live from the This episode would be live from the Chicago Roadshow for Pavillion. Todd is a great consultant, teacher, and trainer of sales. In part one of this episode, Todd is going to talk about some of the key elements that make up a great sales manager. What You’ll Learn How to be ready for your opportunity when it comes to you Trends in ...
. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode, we've got Celine North with us. Celine, who transitioned from agency sales to SaaS, is the Vice President of Boardale . Celine brings more than twenty-five years of experience to Boardale, which is a platform that allows board members to engage easily. Join us for a great conversation about transitioning in sales and technology selling. What You’ll Learn Sometimes you have to take one step back to go two steps forward in sales Sales is all about building internal relationships H...
. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode, we've got Don Addington with us. Don, a veteran sales leader, is the Chief Revenue Officer at Tackle.io. Don and Tackle are helping software companies get onto cloud marketplaces which enables them to sell their product to companies easier. Join us for a great conversation about sales and growing your company with Tackle’s cloud go to market strategies. What You’ll Learn How Don went from being a recruiter to be a driving force of the growth of Tackle How you can accelerate your...
Friday Fundamental_173_Selling in the Hospitality Industry_Part 2 The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode, we've got Maryclare Sweeney with us. Maryclare is the Director of Sales at SEVENROOMS, which sells into the hospitality space. As a talented sales manger, she gives some secret strategies for success and how the company had to make changes, like so many, due to COVID. What You’ll Learn The growth journey of Maryclare and SEVENROOMS What was it like to sell during COVID Maryclare thoughts about selling against competitors What Maryclare has learned selling to restaurants Show Age...
Friday Fundamentals 172: Jeremy Hurewitz The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode, we've got Jeremy Hurewitz with us. Jeremy Hurewitz is the founder of Challenger Hill Consulting, where he is using his years of International experience to gain a new outlook on leveraging clients. Join us for a great conversation about improving your sales skills from skills he learned from leaders in International espionage. What You’ll Learn How Jeremy began to encounter International spies Tactics and strategies to connect with clients like a spy Use methods to attract overs...
Friday Fundamentals 171: Jen Spencer The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this special two-part episode, we've got Jen Spencer with us. Jen is the new CEO of SmartBug Media , and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving. What You’ll Learn How Jen became the CEO of SmartBug Media The balance of keeping things the way they are with instituting new direction What marketing tactics are ...
Friday Fundamentals 170: Kathleen Booth The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell , where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet. What You’ll Learn How Kathleen grew a newsletter to 30,000 subscribers How to turn your marketing department into a revenue generator How to keep key stakeholders excited about your lon...
Friday Fundamentals 169: Shruti Kapoor The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode, we've got Shruti Kapoor with us. Shruti is the Co-founder and CEO of Wingman , a company that helps salespeople make better decisions by bringing intelligence into both the conversations in real time and into the overall aggregation of data, so that people can close more deals. Join us for a deep conversation about the lessons Shruti has learned as she has built Wingman from the ground up. What You’ll Learn Key tips for starting a new company The difference between creators and ...
Friday Fundamentals 168: Auseh Brritt The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
In this episode, we've got Auseh Britt . Auseh is a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups and currently serves as the VP of Growth Marketing at Terminus . Join us for a great conversation about what account-based marketing is and what it means when it’s done well. What You’ll Learn The keys to being a successful growth marketer How a well-defined ICP makes account-based marketing easier ...
Friday Fundamentals 167: Andy Paul The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
