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The GTMnow Podcast

GTMnowgtmnow.com

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

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Episodes

203. Putting People at the Center of Sales Conversations

In this episode, we have Andy Paul , author of Sell Without Selling Out . Andy is an award-winning podcast host and a career sales veteran, having seen the growth and evolution of the entire technology industry. Join us for a fascinating conversation about how a more buyer-centric sales process leads to more sales. What You’ll Learn Efficiently moving buyers through their buying journey Building deeper relationships with your buyers The four pillars of selling Looking at alternative ways to grow...

Apr 05, 202230 min

Friday Fundamentals 166: Tom Lavery

Friday Fundamentals 166: Tom Lavery The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Apr 01, 20226 min

202. Insights into Founding a Fully Remote SaaS Company

In this episode of the Sales Hacker Podcast, we have Tom Lavery , CEO & Founder at Jiminny , a conversation intelligence platform that helps companies create high performance culture. Join us for an insightful conversation about founding a company that feels both local and international, the right time to start selling, and advice for emerging SaaS founders. What You’ll Learn The expanding market opportunity in SaaS Emphasizing local identity for an org Slack etiquette and best practices Loo...

Mar 29, 202228 min

Friday Fundamentals 164: Seamus Ruiz-Earle

Friday Fundamentals 164: Seamus Ruiz-Earle The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Mar 25, 20224 min

201. The Rise of RevOps & Insight into Data Integrity

In this episode of the Sales Hacker Podcast, we have Seamus Ruiz-Earle , CEO at Carabiner Group , who cut his teeth on Salesforce at the tender age of 17 and became the youngest Trailblazer in Salesforce history. Join us for an educational conversation about why you haven’t started thinking about RevOps early enough and how to remedy that. What You’ll Learn Teaching Salesforce to middle schoolers Taking a long-term view on building your business The biggest mistakes companies make about RevOps F...

Mar 22, 202239 min

Friday Fundamentals 163: Asad Zaman

Friday Fundamentals 163: Asad Zaman The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Mar 18, 20229 min

200: From AE to CEO: Entrepreneurial Life Lessons

In the 200th episode of the Sales Hacker Podcast, we have Asad Zaman , CEO of Sales Talent Agency (STA), where he rose through the ranks from AE to CEO, earning recognition as Toronto’s Young Professional of the Year (2019). Join us for an entrepreneurial conversation about how to modernize your talent acquisition approach for both high growth and long-term growth. What You’ll Learn There are over 40K more sales jobs openings than salespeople How COVID has affected sales salaries The importance ...

Mar 15, 202237 minEp. 370

Friday Fundamentals 162: Jen Igartua

Friday Fundamentals 162: Jen Igartua The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Mar 11, 20225 min

199: Closing the RevOps Skills Gap

In this episode of the Sales Hacker Podcast, we have Jen Igartua , CEO at Go Nimbly , where she teaches companies how to build a solid revenue team. Join us for an insightful conversation about core early steps, focus and empathy, and Jen’s learnings from six years as an entrepreneurial CEO. What You’ll Learn What revenue operations really means When data becomes your common source of truth Transitioning from peer to manager Creating a lifestyle business for personal and professional growth Show...

Mar 08, 202228 minEp. 199

Friday Fundamentals 161: Russell Benaroya

Friday Fundamentals 161: Russell Benaroya The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Mar 04, 20228 min

198: A 5-Part Framework for Designing Your Best Life

In this episode of the Sales Hacker Podcast, we have Russell Benaroya , Co-Founder and Partner at Stride and author of One Life to Lead , a book he wrote to help others with life design after he transformed his own. Join us for a candid conversation about taking charge of your life and becoming your best self. What You’ll Learn If you’re in a bad place in your life, you can take control Pay attention to facts, not stories Identify what your guiding principles are How to overcome your fear of cha...

Mar 01, 202234 min

Friday Fundamentals 165: Tom Lavery

Friday Fundamentals 165: Tom Lavery The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Mar 01, 20226 min

Friday Fundamentals 160: Jonathan Friedman

Friday Fundamentals 160: Jonathan Friedman The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Feb 25, 20226 min

197: How to Fix the Pain Points Around Demoing

In this episode of the Sales Hacker Podcast, we have Jonathan Friedman , CEO & Co Founder at Demostack . Join us for a conversation about how Jonathan’s company is helping reps tell the story of their companies more effectively and productively — Freeing up time to spend in more engaging conversations with their customers and prospects. What You’ll Learn The origin story that comes from a deep affinity w/ a specific problem Building Demostack in response to a lack of correct information The ...

Feb 22, 202237 min

Friday Fundamentals 159: Jamal Reimer

Friday Fundamentals 159: Jamal Reimer The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Feb 18, 20227 min

196: Cracking the Code to Ultra Large Deals

In this episode of the Sales Hacker Podcast, we have Jamal Reimer , Commercial Vice President at Saama and author of Mega Deal Secrets , a book about the principles that can unlock the biggest deals of our career. Join us for an amazing conversation about principles for building an achievable, repeatable roadmap for elite performance for any sales team or individual rep selling enterprise solutions. What You’ll Learn Go straight to executives Leverage your internal resources Make good pre-sale c...

Feb 14, 202234 min

Friday Fundamentals 158: Ashley Welch

Friday Fundamentals 158: Ashley Welch The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Feb 11, 20226 min

195: 3 Steps to Focus on Your Customer’s Customer

In this episode of the Sales Hacker Podcast, we have Ashley Welch , Co-Founder at Somersault Innovation , where she leverages design thinking in sales coaching. Join us for an engaging conversation about the 3-step process to help sales reps unlock their empathy, curiosity, and insightfulness. What You’ll Learn The importance of focusing on your customer’s customer True sales is about empathy Harnessing challenge into curiosity Ashley’s discovery-insight-acceleration framework Show Agenda and Ti...

Feb 08, 202231 min

Friday Fundamentals 157: Nelson Gilliat

Friday Fundamentals 157: Nelson Gilliat The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Feb 04, 20227 min

194: No More Quotas, No More Commission: Sales Without SDRs

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission and what should replace them. What You’ll Learn The problems with the SDR to sales handoff The role of prospecting in a world without SDRs A better way to compensate instead of commission What bu...

Feb 02, 202232 min

Friday Fundamentals 156: Jason Bay

Friday Fundamentals 156: Jason Bay The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jan 07, 20228 min

Your New 3-Part Framework for Cold Calling

In this episode of the Sales Hacker Podcast, we have Jason Bay , Chief Prospecting Officer at Blissful Prospecting , a company he built to coach B2B reps in outbound sales. Join us for a high-energy, people-focused conversation about doing a complete 180 with your outbound sales framework. What You’ll Learn What to use instead of the brute force approach The 3-part framework of identify, engage, create You’re trying to get a meeting, not a closing Jason’s take on omnichannel outreach, especially...

Jan 04, 202235 min

192: The Holiday Mailbag - Sales Hacker Style

In the final episode of the Sales Hacker Podcast for 2021, Sam Jacobs digs into the “mailbag” of great questions found in the Sales Hacker Community. Join us for holiday cheer and some great new ways to look at how you can excel at sales in 2022. What You’ll Learn Do sequences actually work? How to create a high performing sales team. Sam’s method for managing 1-on-1s Managing a role change for an underperforming sales manager Creating scaffolding images for your future projects and growth Show ...

Dec 21, 202126 min

Friday Fundamentals 155: Brian Troutschold

Friday Fundamentals 155: Brian Troutschold The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Dec 17, 20219 min

191: Grow Your Startup Organically Outside of a Major Market

In this episode of the Sales Hacker Podcast, we have Brian Trautschold , Cofounder and COO at Ambition , a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Join us for an inspiring conversation about perseverance and organic growth outside of a major market. What You’ll Learn Perseverance is the key to gaining traction Benefits to growing your company in Chattanooga Baking an ecosystem of encouragement into your company Why gamification is such a powerful c...

Dec 14, 202135 min

Friday Fundamentals: 154 David Hershenson

Friday Fundamentals: 154 David Hershenson The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Dec 10, 20217 min

190: How to Control Your Internal Brand

In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson , Chief of Staff at tray.io , a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand. What You’ll Learn What your internal brand is Seeking feedback from your coworkers Why it’s important to understand what people say about you How a mentor and a professional network can set you apart Show...

Dec 07, 202136 min

Friday Fundamentals 153: Kevin Yip

Friday Fundamentals 153: Kevin Yip The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Dec 03, 20216 min

189: Meaningful Recognition: How to Show Your Employees That You Care

In this episode of the Sales Hacker Podcast, we have Kevin Yip , COO & Co-Founder at Blueboard , an employee recognition company he founded after working 100-hour weeks without appreciation. Join us for a frank conversation about recognizing your employees’ achievements and rewarding them with experiences that matter. What You’ll Learn The rich reward of giving your employees personal experiences Building a company out of joy Learning what you’re good at as an entrepreneur Scaling to offer a...

Nov 30, 202130 min

Friday Fundamentals 152: Marley Majcher

Friday Fundamentals 152: Marley Majcher The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Nov 26, 20217 min
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