Your New 3-Part Framework for Cold Calling

In this episode of the Sales Hacker Podcast, we have Jason Bay, Chief Prospecting Officer at Blissful Prospecting, a company he built to coach B2B reps in outbound sales. Join us for a high-energy, people-focused conversation about doing a complete 180 with your outbound sales framework.

What You’ll Learn

1. What to use instead of the brute force approach
2. The 3-part framework of identify, engage, create
3. You’re trying to get a meeting, not a closing
4. Jason’s take on omnichannel outreach, especially calling

Show Agenda and Timestamps

1. About Jason Bay & Blissful Prospecting [1:52]
2. What teams need to be doing for successful outbound [9:12]
3. The 3-part outbound framework [10:58]
4. KISS: Keep It Simple Sequencing [16:39]
5. Ideal tools for great prospecting [24:18]
6. Paying it forward [28:43]
7. Sam’s Corner [33:24]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.