The GTMnow Podcast - podcast cover

The GTMnow Podcast

GTMnowgtmnow.com

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

188. Ask Yourself This: “But Am I Making Any Money?”

In this episode of the Sales Hacker Podcast, we have Marley Majcher , Boss at The Party Goddess! Inc. and author of But Are You Making Any Money? , a book she wrote to answer her dad’s persistent question and solve her own money problems. Join us for a funny and insightful conversation about entrepreneurship, productivity, making money, and managing time. What You’ll Learn Why SMB owners need to track their time Understanding your personal productivity cycles Bringing enthusiasm and good humor t...

Nov 22, 202131 min

Friday Fundamentals 151: Veronika Reiderle

Friday Fundamentals 151: Veronika Reiderle The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Nov 19, 20217 min

187: Category Creation & What Sets You Apart From Competitors

In this episode of the Sales Hacker Podcast, we have Veronika Riederle , Co-Founder & CEO at Demodesk , a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category. What You’ll Learn What’s surprising about starting a company today The virtual meeting space has barely begun to evolve Articulating your product in a w...

Nov 16, 202131 min

Friday Fundamentals 150: Gianna Scorsone

Friday Fundamentals 150: Gianna Scorsone The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Nov 12, 20218 min

Return to Work: Offering the Maximum Flexible Option

In this episode of the Sales Hacker Podcast, we have Gianna Scorsone , GM/Head of North America at Aircall , where she lives out her dream to scale the channel program and to empower diverse employees and leaders. Join us for a rich conversation about answering to your employees and hearing their need for flexible return-to-work options. What You’ll Learn Servant leadership means listening to your people Culture changes with every person who joins the team How to provide compete return-to-work f...

Nov 09, 202132 min

Friday Fundamentals 149: Appy Choudhary

Friday Fundamentals 149: Appy Choudhary The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Nov 05, 20216 min

185: The Key Is Personalization at Scale

In this episode of the Sales Hacker Podcast, we have Appy Choudhary , Head of Sales Development at Blend , where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities. What You’ll Learn Personalization makes a difference in prospect response Video mail and messaging is a huge personalization aid The SDR r...

Nov 02, 202127 min

Friday Fundamentals 148: Kerry Hudson

Friday Fundamentals 148: Kerry Hudson The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Oct 29, 20214 min

184: Mastering the 2 Ps: People & Process

In this episode of the Sales Hacker Podcast, we have Kerry Hudson , VP of Commercial Sales at Conga , a sales leader in the high tech space across multiple verticals. Join us for a timely conversation about producing high performing sales organizations with a focus on people, process, and customers. What You’ll Learn Discovering your passion, not following it A systemic approach to finding diverse candidates Taking a bet on talent, enthusiasm, and potential How the sales process has changed in t...

Oct 26, 202128 min

Friday Fundamentals 147: Tom Glason

Friday Fundamentals 147: Tom Glason The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Oct 22, 20218 min

183: Dear Sales Team, Set Your Own Quotas

In this episode of the Sales Hacker Podcast, we have Tom Glason , Cofounder & CEO at Scalewise , a platform that provides scale ups with flexible access to world-class revenue expertise. Join us for an insightful conversation on lessons from over 20 years in B2B sales tech and how to support teams and leaders in achieving their professional potential. What You’ll Learn - How to take control of your career by doing due diligence - Telling your sales team to set their own targets - The role of...

Oct 19, 202137 min

Friday Fundamentals 146: Michelle Pietsch

Friday Fundamentals 146: Michelle Pietsch The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Oct 15, 20214 min

182: Build a Sales Team from the Ground Up w/ Michelle Pietsch

In this episode of the Sales Hacker Podcast, we have Michelle Pietsch , VP of Revenue at Dooly , which streamlines sales workflow and saves reps 5+ hours per week. Join us for a standout conversation on building sales teams from the ground up at high-growth startups. What You’ll Learn - How to handle massive growth expectations - The importance of investing in infrastructure in the team - Hiring SDRs to create demand - Why the discovery process is always an improvement area Show Agenda and Times...

Oct 12, 202132 min

Friday Fundamentals 145: Keegan Riley

Friday Fundamentals 145: Keegan Riley The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Oct 08, 202112 min

181: Facing Adversity w/ a Growth Mindset

In this episode of the Sales Hacker Podcast, we have Keegan Riley , CRO at Sysdig,a cybersecurity startup, and philanthropist on the St. Jude Chicago Advisory Council. Join us for a raw and personal conversation on leadership, adversity, grit, and a growth mindset. Bonus: In this episode, we hear music from Baba Brinkman , Founder at Event Rap . What You’ll Learn How Keegan fell into B2B tech sales Creating a context for people to succeed Facing adversity with a growth mindset Finding joy in lif...

Oct 05, 202143 min

Friday Fundamentals 144: Hakim Myers

Friday Fundamentals 144: Hakim Myers The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Oct 01, 20215 min

180: Talent Retention w/ Whole-Person Benefits Package

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Join us for a revealing conversation on sales and talent from the perspective of a recruiter in an executive search firm. What You’ll Learn - How to convince people to work for your company - Why attrition and retention matter so much right now - The talent search in the startup environment - Powerful benefits that employers ...

Sep 28, 202125 min

Friday Fundamentals 143: Paula Shannon

Friday Fundamentals 143: Paula Shannon The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Sep 24, 20214 min

179: Cultural Insight on Operating a Regional Office w/ Paula Shannon

In this episode of the Sales Hacker Podcast, we have Paula Shannon , Chief Evangelist at Lilt , a machine learning company focused on language translation. Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership. What You’ll Learn - How to open a regional office - When to use functional heads in lines of reporting - The importance of understanding company finances - What has changed in sales over the last two decades Show Agend...

Sep 21, 202137 min

Friday Fundamentals 142: Amy Frampton

Friday Fundamentals 142: Amy Frampton The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Sep 17, 20216 min

178. Why SDRs Should Report to Marketing w/ Amy Frampton

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding. What You’ll Learn - Why trust is integral to chiefs of staff - Who sales development should report to (spoiler: it’s marketing) - The importance of employer brand - Being intentional ab...

Sep 14, 202132 min

Friday Fundamentals 141: Moeed Amin

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make. What You’ll Learn 1) Why sales is about trustworthiness 2) Why Moeed says cold calls are horsesh*t 3) Integrating your personal and work life to increase transparency 4) Common ways that sellers...

Sep 10, 20218 min

177. Trust-Building Strategies Every Seller Should Own w/ Moeed Amin

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make. What You’ll Learn - Why sales is about trustworthiness - Why Moeed says cold calls are horsesh*t - Integrating your personal and work life to increase transparency - Common ways that sellers fai...

Sep 07, 202135 min

Friday Fundamentals 140: Ajit Ghumar

Fundamental Fridays 140: Ajit Ghumar The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Sep 03, 20216 min

176. How to Rock Product Marketing w/ Ajit Ghuman

In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. What You’ll Learn - The role of product marketing, perfectly summarized - Why pricing is too often an afterthought - How to make pricing decisions upstream - The importance of truth telling Show Agenda and T...

Aug 31, 202132 min

Friday Fundamentals 139: Jean Ayoub

Friday Fundamentals 139: Jean Ayoub The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Aug 27, 20215 min

175. Protecting Migrant Children: International Social Service w/ Jean Ayoub

In this episode of the Sales Hacker Podcast, we have Jean Ayoub, Secretary General and CEO at International Social Service (ISS), a nonprofit organization that specializes in complex cross-border case management to protect migrant children. Join us for a convicting conversation about some of the challenges facing workers who reunite children with families and how sales plays into their success. What You’ll Learn What ISS is and the work it does Challenges that advocates for migrant children face...

Aug 24, 202132 min

Friday Fundamentals 138: Tom Stern

Friday Fundamentals 138: Tom Stern The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Aug 20, 202110 min

174. Mastering Sales Expression: Use Your Voice to Create Connection w/ Tom Stern

In this episode of the Sales Hacker Podcast, we have Tom Stern, President at Stern Executive Search and author of Fear Less, Sell More. Join us for a fantastic (and humorous) conversation about sales expression, the deliberate use of the voice as an instrument to create human connection. What You’ll Learn Voice, tone, and language manipulation techniques How sales expression relates to human empowerment Investigating the story you tell about yourself The role of fear in sales Show Agenda and Tim...

Aug 17, 202140 min

Friday Fundamentals 137: Keith Daw

Friday Fundamentals 137: Keith Daw The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Aug 13, 20217 min
Hosted on Buzzsprout
For the best experience, listen in Metacast app for iOS or Android