174. Mastering Sales Expression: Use Your Voice to Create Connection w/ Tom Stern

In this episode of the Sales Hacker Podcast, we have Tom Stern, President at Stern Executive Search and author of Fear Less, Sell More. Join us for a fantastic (and humorous) conversation about sales expression, the deliberate use of the voice as an instrument to create human connection.

What You’ll Learn

1. Voice, tone, and language manipulation techniques
2. How sales expression relates to human empowerment
3. Investigating the story you tell about yourself
4. The role of fear in sales

Show Agenda and Timestamps

1. About Tom Stern & Stern Executive Search [4:16]
2. What sales expression means [11:38]
3. Using mirroring to close a deal [19:51]
4. Listening, absorbing, synthesizing [26:50]
5. Paying it forward: shout-outs [31:09]
6. Sam’s Corner [36:03]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.