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The GTMnow Podcast

GTMnowgtmnow.com

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

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Episodes

173. Training Leaders Who Create Other Leaders w/ Keith Daw

In this episode of the Sales Hacker Podcast, we have Keith Daw , VP of GSD and Trainer at McDonell Consulting Group , where he ‘Gets Stuff Done’ and teaches the Sandler Training methodology. Join us for a great conversation about how training has changed in the current landscape, overlooked but essential qualities of leaders, and how to apply the four S’s in training. What You’ll Learn Know why you’re training your team before you start Keep the four S’s in mind when setting goals Create a perso...

Aug 10, 202130 min

Friday Fundamentals 136: Ryan Staley

Friday Fundamentals 136: Ryan Staley The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Aug 06, 202136 min

172. How to Build Out Your Up Market Strategy w/ Ryan Staley

In this episode of the Sales Hacker Podcast, we have repeat guest Ryan Staley , CEO at Whale Boss and fellow podcast host at Sales and Marketing Built Freedom . Join us for a great conversation about why you don’t have to boil the ocean when moving upmarket and the best ways to position your company for enterprise sales success. What You’ll Learn Framing the economic impact of moving upmarket Why companies should verticalize Building an enterprise sales motion gradually Strategies for raising mo...

Aug 03, 202136 min

Friday Fundamentals 135: Anjulika Saini

Friday Fundamentals 135: Anjulika Saini The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jul 30, 20213 min

Revenue Innovators: The Future of Leadership in RevOps

This episode is from our sister podcast, Revenue Innovators. For more episodes like this, subscribe to Revenue Innovators in your favorite podcast player. Revenue Operations is the business version of Switzerland. In providing a neutral ground for marketing, sales, and customer success, RevOps must also analyze contexts to convey insights quicker. To win at this will take great RevOps leadership. In this episode, we interview Seth Marrs , Research Director at Forrester , about the role of analys...

Jul 28, 202135 min

171. How to Hire Salespeople with the Future in Mind w/ Anjulika Saini

In this episode of the Sales Hacker Podcast, we have Anjulika Saini, a sales leader helping drive new business for LinkedIn Sales Navigator. Join us for a great conversation about Anjulika’s career, how she discovered that she wanted to get into sales, the qualities that make successful salespeople, and hiring with the future in mind. What You’ll Learn The importance of curiosity in sales Selling is relationship-based Finding a job that gives you energy Hiring with the future in mind Everyone ha...

Jul 28, 202128 min

Friday Fundamentals 134: Zach Rego

Friday Fundamentals 134: Zach Rego The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jul 23, 20215 min

170. Building a Company from the Ground Up w/ Zach Rego

This week on the Sales Hacker podcast, we speak with Zach Rego , VP of Sales & Marketing at Unstack . Building a company from the ground up comes with its set of challenges: calling hundreds of leads, setting up the website, and learning skills as you go. With the right vision, and keeping an eye out for professional opportunities in your current job, you can position yourself for success. Show Agenda and Timestamps Show Introduction [00:10] Unstack Explained & Insight into an Early Stag...

Jul 20, 202127 min

Friday Fundamentals 133: George Donovan

Friday Fundamentals: George Donovan The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jul 16, 20216 min

Revenue Innovators: Insight Selling: Help Your Buyers Make the Right Decision

NOTE: This is a special episode from our sister podcast, Revenue Innovators . For more, you can subscribe to the show here or wherever you listen to podcasts. --- When everyone talks about customer centricity making it easy to buy, what we've learned over the past year is some of that translates to making it easier to sell. That’s verbatim from Hang Black , VP of Global Revenue Enablement at Juniper Networks . We had the privilege of learning from her about how the intersection between operation...

Jul 14, 202137 min

169. Becoming a Self Advocate w/ Mike Feldman

This week on the Sales Hacker podcast, we speak with Mike Feldman , President of the Americas Operations and Global Document Services for Xerox Corporation. Effectively communicating your professional successes can feel self-indulgent at times but can help your superiors recognize your personal growth & build standards for the rest of the company. Thinking of helping the collective can stave off the feeling of over-confidence and position yourself for promotion. Subscribe to the Sales Hacker...

Jul 13, 202131 min

Friday Fundamentals 132: Mike Feldman

Friday Fundamentals 132: Mike Feldman The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jul 09, 20216 min

168. How to Take Risks and Fail Fast w/ George Donovan

In this episode, Sam talks with George Donovan, CRO at Allego. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jul 06, 202130 min

167. Announcing: Revenue Innovators Podcast

In this episode, Sam Jacobs talks with Mary Shea and Harish M about the newest podcast by Outreach, Revenue Innovators. You'll also get a first look at one of the first episodes of Revenue Innovators with Scott Sutton. If you leave a 5-star review and rating for Revenue Innovators, please send a screenshot to marketing@saleshacker.com and we’ll send you a $5 Starbucks gift card. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, an...

Jun 30, 202156 min

166. Announcing Pavilion w/ Sam Jacobs

In this episode of the Sales Hacker podcast, Sam Jacobs is interviewed by Max Altschuler , Founder & CEO at Sales Hacker and VP of Sales Engagement at Outreach, about Revenue Collective becoming Pavilion. Sam shares his vision for the new company and why it’s focused on self-actualization. What You’ll Learn Revenue Collective is Pavilion now! How Revenue Collective first began Elminiating antagonists and protagonists in favor of self-actualization Why paid communities are superior to free co...

Jun 22, 202146 min

Friday Fundamentals 131. Lee Berkman

Friday Fundamentals 131. Lee Berkman The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jun 18, 20217 min

BONUS: Exploring the Role of Revenue Operations within Blueboard w/ Jen Nelson

Revenue Operations is a relatively new but essential role being adopted by many companies to improve systems and processes internally. With the onset of the COVID-19 pandemic, it’s more important than ever to maintain internal systems and to keep culture alive. Jen Nelson , Director of Revenue Operations for Blueboard , joins the show to discuss her experience creating the Revenue Operations role for Blueboard, how it’s benefiting the company, and why other companies should adopt the role. What ...

Jun 16, 202127 min

165. How to Transition into Tech Sales from a Non-SAAS Background

165. Lee Berkman The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jun 15, 202135 min

Friday Fundamentals 130: Kyle Racki

Friday Fundamentals 130: Kyle Racki The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jun 11, 20217 min

164. Sales Lessons From a Former Jehovah's Witness w/ Kyle Racki

In this episode of the Sales Hacker podcast, we welcome Kyle Racki , the co-founder and CEO of Proposify. This company gives sales leaders visibility and consistency in their closing. Proposify helps more than 10,000 sales teams around the world eliminate the frustration caused by the proposal process. They also recently sponsored the Sales Hacker Podcast. What You’ll Learn Entrepreneurship isn't in your genes Why it's hard to push back against your group The journey from freelancer to founder H...

Jun 08, 202130 min

Friday Fundamentals 129: Neal Patel

Friday Fundamentals 129: Neal Patel The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Jun 04, 20215 min

BONUS Episode: Revenue Operations w/ Asia Corbett

This week on the Sales Hacker podcast, we speak with Asia Corbett , Director of Revenue Operations at Postal.io . Postal is an experience marketing platform. Their marketplace of gifts and virtual experiences help you delight your customers. Asia is passionate about revenue operations and her wide range of hobbies neatly aligns with Postal’s experiential focus. What You’ll Learn About Asia’s journey into revenue operations at Postal Revenue operations definitions and misconceptions The data side...

Jun 02, 202129 min

163. Objections? You've Already Lost the Deal w/ Neal Patel

In this episode of the Sales Hacker podcast, we have Neal Patel , the CRO of Crunchbase, an information resource that we all know and love. We talk about why salespeople need to be businesspeople first and why objection handling means that you’ve already lost. What You’ll Learn How to marry your ambitions to create success Lessons in poverty and humility Ways to connect the dots so you kick ass and take names Principles of team leadership Objecting handling means you've already lost Who motivate...

Jun 01, 202133 min

Friday Fundamentals 128: Gauri Chawla

Friday Fundamentals 129: Guari Chawla The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

May 28, 20214 min

162. What It Takes To Run a Global Alliance Network w/ Gauri Chawla

This week on the Sales Hacker podcast, we speak with Gauri Chawla , Vice President of Global Partners and Alliances at inRiver . Prior to joining inRiver, Gauri was the Head of Global Business Development and Alliances for Showpad and she has held positions at Marketo , Oracle , IBM , PricewaterhouseCoopers , and Accenture . In this episode, we learn how her unique, strategic role is helping to drive 40% of inRiver’s revenue. What You’ll Learn Who Gauri Chawla is and what she’s doing at inRiver ...

May 25, 202133 min

Friday Fundamentals 127: Mike Levy

Friday Fundamentals 127: Mike Levy The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

May 25, 20214 min

161. The #1 Thing That Will Make You the Most Productive Person on Your Team w/ Mike Levy

Overview: Today, on the show we've got Mike Levy , who's the co-founder and CEO of TitanHouse, a platform focused on one core market — tech sales. Mike is a career salesperson, turned co-founder and CEO, and he's got a really inspiring story to share with us. We're excited to bring it to you. What You’ll Learn How to move from contributor to leader What drives success VP of sales vs chief revenue officer vs chief executive officer Distinguishing between perseverance and a failed strategy How to ...

May 18, 202134 min

Friday Fundamentals 126: Joe Venuti

Friday Fundamentals 126: Joe Venuti The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

May 14, 202110 min

160. Why Direct Mail Sells to a Zoom-weary Population w/ Joe Venuti

Overview: Today on the show we've got Joe Venuti , Vice President of Inside Sales for Sendoso. Joe is an incredible sales leader who is also good at building out teams in the Arizona area. Arizona is a hotbed of sales talent now, so many companies like Sendoso have opened great offices there. Joe is also very familiar with leading large organizations and talented sellers. What You’ll Learn Lessons in leadership from life as a card shark The unexpected skill you need to develop to be a manager CO...

May 11, 202132 min

Friday Fundamentals 125: Tiffany Heimpel

Friday Fundamentals 125: Tiffany Heimpel The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

May 07, 20214 min
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