Overview: Today on the show we've got Tiffany Heimpel , the head of enterprise for LinkedIn Canada. Tiffany majored in costume design with a minor in World War II history at Indiana University. Now she's a saleswoman, a marketing leader, and an influencer. Tiffany talks about that journey and her perspective on how to lead a satisfying career and life. What You’ll Learn The journey from costume design to sales The human condition behind marketing Founding a personal finance blog Tiffany's perspe...
May 04, 2021•35 min
Friday Fundamentals 124: Matt Melymuka The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Apr 30, 2021•4 min
Overview: Today on the show we’ve got Matt Melymuka , Co-founder and Partner at PeakSpan Capital. Matt and I talk about how PeakSpan is zigging when others zag. Specifically, we discuss the perils of raising a ton of money at the highest possible valuation and pouring it into hyper-growth. Maybe that's not the right decision for your company. What You’ll Learn The high price of a growth-at-all-costs mindset How misalignment can force you to do what you don't want to do What's wrong with over-fue...
Apr 27, 2021•31 min
Friday Fundamentals 123: Lloyed Lobo The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Apr 23, 2021•5 min
Overview: This week on the Sales Hacker podcast, we speak with Lloyed Lobo , Cofounder at Boast.AI . Boast.AI automates access to billions in R&D tax credits and innovation incentives so companies can fuel their growth while preserving equity and avoiding red tape. Lloyed also co-chairs Traction , a community that brings leaders from the fastest growing companies together to share insights into building and scaling startups via weekly webinars, regular meetups, and an annual conference. We h...
Apr 20, 2021•32 min
Friday Fundamentals 122: Michael Hanson The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Apr 16, 2021•8 min
Overview: Today on the show we’ve got Michael Hanson , the founder and CEO of Growth Genie, a company that’s helping salespeople to get more meetings. Michael shares a great framework for how to sell without ego along with outstanding tips and tactics for how to get meetings. One of his most important insights is about how to use video appropriately. What You’ll Learn Key principles to empower SDRs for success Tips and tactics for using video in outbound How long should sequences be? How many ch...
Apr 13, 2021•28 min
Friday Fundamentals 121: Pouyan Salehi The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Apr 09, 2021•7 min
Overview: This week on the show, we welcomed serial entrepreneur Pouyan Salehi , the co-founder and CEO of Scratchpad, the pioneer of the revenue team workspace. Prior to Scratchpad, Pouyan was the co-founder and CEO of PersistIQ, the complete outbound platform engineered for sales from the ground up. Pouyan also co-founded Lera Labs and has dedicated the last decade to improving the sales process for B2B enterprise sales reps everywhere. What You’ll Learn Lessons learned from owning a Domino's ...
Apr 06, 2021•37 min
Friday Fundamentals 121: Neil Ringers The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Apr 02, 2021•5 min
Overview: This week on the Sales Hacker podcast, we speak with Neil Ringers , EVP of Revenue Grid . Neil’s experience includes a long history of sales leadership, primarily in the Salesforce ecosystem, and is now running revenue for Revenue Grid. Revenue Grid is mainly focused on automation and integration, bringing your calendar and email into your CRM. They've built a new process of guided selling, which Neil discusses during the show. What You’ll Learn How Revenue Grid enables smarter selling...
Mar 30, 2021•34 min
Friday Fundamentals 120: Paul Fifield The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Mar 26, 2021•7 min
This week on the show, we welcomed Paul Fifield , the founder and CEO of Sales Impact Academy. We dive deep into how investing in learning is one of the best ways to drive sales effectiveness, and why learning programs in the profession of sales and marketing,have not existed to date. We also talk about how that's hindered our professional development, particularly because sales is such a tough job. What You’ll Learn Fred's Floors and other startup ideas that didn't make it Why learning on the j...
Mar 23, 2021•35 min
Friday Fundamentals 119: Sara Archer The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Mar 19, 2021•5 min
Overview: This week on the show, we welcomed Sara Archer ,the head of sales and marketing for ChartMogul. This company provides analytics and insights around recurring revenue and subscription businesses. We talk with Sara about the whole framework she created for how to think about ethical sales. What You’ll Learn From neuroscience to revops: How Sara used her brain to start her sales career The difference between success and failure Get out of the dollar bin... or... Why discounts aren't your ...
Mar 16, 2021•31 min
Friday Fundamentals 118: Stephanie Cox The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Mar 12, 2021•9 min
Overview: This week on the show, we welcomed Stephanie Cox , VP of sales and marketing at Lumavate. She talks about building a modern sales and marketing organization along with what it's like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Stephanie also discusses how to transition from a sales-led organization to product-led growth. Plus, she shares a major strategic decision that her company encountered over the last ye...
Mar 09, 2021•38 min
Friday Fundamentals 117: Michelle Benfer The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Mar 05, 2021•4 min
Overview: This week, we've got Michelle Benfer , VP and head of North American sales for HubSpot. An incredible sales leader, Michelle has risen up the ranks over the last 20 years. She started her sales career at an automotive dealership where she sold PT Cruisers and Jeeps, and then moved on to media sales at places like Vogue before getting into the world of SaaS. Today, Michelle leads a large team at HubSpot, which just came off a strong year, despite — or perhaps because of — the pandemic. ...
Mar 02, 2021•36 min
Friday Fundamentals 116: Hunter Madeley The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Feb 26, 2021•7 min
Overview: This week, we've got a great show for you with Hunter Madeley , the CEO of Vena Solutions. Hunter is a long-time sales executive and sales leader at HubSpot, helping take them from $80 to $600 million. He was at Salesforce when it went from $2 to $4 billion, and he helped grow the Canadian business of ADP from $30 to 300 million. Hunter has had a hand in massive, enterprise-changing growth over the course of his career. What You’ll Learn Hunter's storied career in sales leadership A go...
Feb 23, 2021•39 min
Friday Fundamentals 115: Kristen Twining The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Feb 19, 2021•5 min
Overview: This week, we've got another great episode for you with Kristin Twining , VP of business development and inside sales for FireMon. She spent most of her career at Hewlett Packard Enterprise where she started off as an individual contributor, then moving into leadership, and ultimately running the inside sales organization at FireMon. We talk about lessons field sales can learn from inside sales and about how to manage a career and a family. What You’ll Learn Kristin's remarkable career...
Feb 16, 2021•43 min
On this episode of Friday Fundamentals, we talk to Fred Mather The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Feb 12, 2021•8 min
Overview: This week on the show, we are lucky to have Fred Mather , a 35-year veteran of sales and sales management. He's worked across a variety of companies at high growth stages, helping companies grow from zero in revenue to well over $100 million — in both the UK and US. Currently, he is executive vice-chairman of Revenue Collective. What You’ll Learn Fred’s insights on the differences in sales between the UK and US His career path and the importance of networking A many-time CRO on what ma...
Feb 09, 2021•39 min
This week on the show, we want to put a spotlight on account executives, people like you that are in the trenches making sales. We're talking with Callie Moriarty, an enterprise account executive at Six River Systems, which is software that manages robotics platforms that help pack e-commerce shipments. We discuss how Callie stumbled into sales and why the popular advice to follow your passion doesn't work. She also talked about knowing where your intellectual interests and curiosity intersect w...
Jan 29, 2021•32 min
On this episode of Friday Fundamentals, we talk with Callie Moriarty. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Jan 29, 2021•6 min
On this episode of Friday Fundamentals, we chat with Jacco Van Der Kooij. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Jan 22, 2021•6 min
This week on the show, we've got Jacco van der Kooij, the founder of Winning By Design and a thought leader in the SaaS and startup spaces. He's also a very funny and entertaining person. I think you're really going to like this episode because Jacco acts a little ... ridiculous, but in an endearing way. He's enthusiastic and passionate. When he explains what he's doing at the end, it makes a tremendous amount of sense, and you can see that it's actually strategic. It's a lot of fun, perhaps the...
Jan 19, 2021•43 min
On this episode of Friday Fundamentals, we chat with Mark Levinson on framework for driving productivity The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....
Jan 15, 2021•4 min
