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The GTMnow Podcast

GTMnowgtmnow.com

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

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Episodes

144. How to Drive Productivity: The Key Is Operational Excellence w/ Mark Levinson

This week on the show, we had a great conversation with Mark Levinson, the global vice president of revenue operations for Bazaarvoice. He's a thoughtful, intelligent person who's served both as an operator and an analyst. So he's given a lot of thought to operational excellence. We talk about the rise of the CRO role, the integration of revenue operations, and of course, how to drive productivity. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM...

Jan 12, 202135 min

Friday Fundamentals: 110. Kata Nyitrai on The Modern Way to Cold Call

On this episode of Friday Fundamentals, we chat with Kata Nyitrai on The Modern Way to Cold Call The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Jan 08, 202110 min

143. Getting in Touch: How to Talk to People Who Don't Know You w/ Kata Nyitrai

This week on the show, we've got Kata Nyitrai, head of global sales development for Miro, a fast-growing company in Europe. She talks about how to get in touch with people, specifically how you can generate meetings. Miro and I discuss the best mechanisms for multi-channel communication and all the different ways people can reach out to other people. We go in detail about reaching out in Europe, where GDPR is an important presence in terms of how you engage with people who haven't heard about yo...

Jan 05, 202133 min

Friday Fundamentals: 109. Mike McNary on the Trick to Driving Employee Happiness

On this episode of Friday Fundamentals, we chat with Mike McNary on the Trick to Driving Employee Happiness The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Jan 01, 20217 min

142. Restructuring CX Through EX w/ Mike McNary

This week on the Sales Hacker podcast, we speak with Mike McNary , VP of Acquisition at Mimeo , a company that helps people print and deliver documents. Mike is a 20-year sales veteran, the last 12 of which have been at a Mimeo, where he oversees all of the new business acquisition or new customer onboarding throughout the company for their B2B segment. Mimeo has been on a journey to reform and restructure their sales team, customer success, and employee experience in order to drive significant ...

Dec 29, 202038 min

Friday Fundamentals: 108. Mary Grothe on Sales BQ

On this episode of Friday Fundamentals, we chat with Mary Grothe on Sales BQ The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

Dec 25, 202010 min

141. How to Build an Achievable Revenue Plan w/ Mary Grothe

This week on the Sales Hacker podcast, we speak with Mary Grothe , CEO at House of Revenue . Mary formed House of Revenue , a Denver-based firm of revenue leaders who serve companies nationwide by profitably rebuilding their marketing sales and customer success departments and getting to the root of their revenue problems, rebuilding infrastructure, developing talent, implementing RevOps and holistically scaling their revenue. With 13 people in year 3, they just crossed 2 million in revenue. The...

Dec 22, 202046 min

Friday Fundamentals: 107. Zak Hemraj on Advice to Improve Winning More RFPs

On this episode of Friday Fundamentals, we chat with Zak Hemraj on advice to improve winning more RFPs The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Dec 18, 20204 min

140. Habits of a Bootstrap CEO: Depth Not Breadth w/ Zak Hemraj

This week on the Sales Hacker podcast, we speak with Zak Hemraj , CEO and co-founder of Loopio , a Toronto-based software company that streamlines the RFP process. Zak co-founded Loopio with his closest friends, Matt York and Jafar Owainati. Today, Loopio serves more than 850 world-leading organizations, is ranked 13th on the 2019 Deloitte Technology Fast 50 List, and was selected as one of LinkedIn's top startups in Canada 2 years in a row. The GTMnow Podcast The GTMnow Podcast is a weekly podc...

Dec 15, 202037 min

Friday Fundamentals: 106. Luke Rogers on the 3 Ways to Build Diversity into Hiring Practices

On this episode of Friday Fundamentals, we chat with Luke Rogers on the 3 Ways to Build Diversity into Hiring Practices. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Dec 11, 20206 min

139. Teaching Sales as a Science w/ Luke Rogers

This week on the show, we've got Luke Rogers, the vice president of sales at Instabase. Luke has a really interesting life story. At 15, he began going to school part-time in Northern England in Manchester, so that he could run a technology consulting business that he had started. Through that, he went to university where he studied AI and cybernetics, ultimately leading big teams in EMEA for AppDynamics. He now leads the sales function at a really promising and high-growing unicorn called Insta...

Dec 08, 202039 min

Friday Fundamentals: 105. Jake Sorofman on the 3 Key Differences between Building and Scaling

On this episode of Friday Fundamentals, we chat with Jake Sorofman on the 3 Key Differences between Building and Scaling The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Dec 04, 20206 min

138. The Journey From Being a Marketer to Serving as CEO w/ Jake Sorofman

On today's show, Jake Sorofman joins us as our guest. Jake is a career marketer who served as the CMO at Pendo. He also worked at Gartner where he worked as head of research. After a career as a vp of marketing and CMO, Jake now serves as president of MetaCX. Jake is an interesting guy with a lot of really interesting ideas about brands and about scaling organizations. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. The GTMnow Podcast The GTMnow P...

Dec 01, 202033 min

Friday Fundamentals: 104. Trish Bertuzzi on Successful Customer Engagement

On this episode of Friday Fundamentals, we chat with Trish Bertuzzi on Successful Customer Engagement The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Nov 27, 20206 min

137. Team Selling: A Comeback Story for 2021 w/ Trish Bertuzzi

On today's show, we're talking to a friend, an insightful author and leader, and an expert on sales, Trish Bertuzzi. She's going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She's also going to talk about 2021 planning, how this year the planning process must be different. Finally, she's going to discuss work fatigue and Zoom fatigue, how we deal with the ups and downs of mora...

Nov 24, 202038 min

Friday Fundamentals: 103. Matt Klepac on Driving Sales and Marketing Alignment

On this episode of Friday Fundamentals, we chat with Matt Klepac driving sales and marketing alignment. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Nov 20, 20205 min

136. From the Opera to the C-Suite: Taking the Leap and Founding a Company w/ Matt Klepac

On today's show, we've got Matt Klepac, a co-founder and CEO of Vertify, a really interesting company focused on revenue operations. They're pioneering what they say is the revenue operations revolution. Matt started his career as an opera singer in addition to being a CMO and marketer. We talked about how to make transitions. Plus, we discussed risk and the guiding principles of starting a company. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GT...

Nov 17, 202037 min

Friday Fundamentals: 102. AJ Bruno on Fixing Broken Comp Plans

On this episode of Friday Fundamentals, we chat with AJ Bruno on fixing broken comp plans The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Nov 13, 20205 min

135. Pushing Through the Zone of Discomfort Towards Personal Growth w/ AJ Bruno

We've got an interview with a friend and a great entrepreneur, AJ Bruno, the CEO and co-founder of a company called QuotaPath. He's a serial entrepreneur who started and sold a company called TrendKite. He's been working on QuotaPath as well. It's a great conversation, and it's really all about going off on your own and pushing yourself into that zone of discomfort where all personal growth happens. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GT...

Nov 10, 202040 min

Friday Fundamentals: 101. Ilan Jacobson on the #1 Trait that Drives Successful Sales People

On this episode of Friday Fundamentals, we chat with Ilan Jacobson on the #1 trait that drives successful sales people The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Nov 06, 20207 min

134. What Great Teams and Great Leaders Hold in Common w/ Ilan Jacobson

Today, we bring you an interview with Ilan Jacobson, one of the leading financial entrepreneurs in Canada. He started FirePower Capital, a company that does M&A advisory work, venture debt investing, private equity investing, and really any kinds of services that growth companies need. Concentrated in Canada, FirePower provides services all over the world. In a wide ranging discussion, we talk about authenticity, what makes great teams great, and what great leaders do to drive growth in thei...

Nov 03, 202039 min

Friday Fundamentals: 100. Jim Donovan on the 3 Tips for Effective Lead Generation for SDRs

On this episode of Friday Fundamentals, we chat with Jim Donovan on the 3 Tips for Effective Lead Generation for SDRs The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Oct 30, 20205 min

Special Episode: Highlights From Top Women in Sales

Today on the show, we have a very special episode. October is Women in Sales month. To celebrate, we are highlighting some of the best moments and insights shared on this podcast by female sales leaders who are elevating the entire sales profession. It's got clips and highlights from some of my favorite conversations with the best women sales leaders that have appeared on the Sales Hacker Podcast. I hope you enjoy it. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews...

Oct 29, 202031 min

133. Unexpected Lessons From a 20-Year Sales Veteran w/ Jim Donovan

Today on the show, we've got Jim Donovan, the vice president of global sales from PandaDoc. A fantastic guest and really great guy, Jim's a 20-year veteran of the sales industry. He was also in the World Trade Center during 9/11. That was a pivotal moment in his life and when he decided to embark on a career in sales. Now, we get to chat with him. He's down in st. Petersburg, Florida managing a global team on the march to 100 million for PandaDoc. The GTMnow Podcast The GTMnow Podcast is a weekl...

Oct 27, 202042 min

Friday Fundamentals: 99. John Mark Shaw on a Tangible 4 Step Process to Change Your Life

On this episode of Friday Fundamentals, we chat with John Mark Shaw on a tangible 4 step process you can use to change your life. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Oct 23, 20207 min

132. The Internal Game: Coaching Your Way to Success w/ John Mark Shaw

Today we are interviewing an executive and life coach, somebody who has personally helped change my mindset. Although some of his ideas are unconventional in the way they're articulated, I've seen really meaningful results from them. I'm talking about John Mark Shaw. As I mentioned, he's my personal coach. On the show, we discuss a lot of ideas that I personally use every day and I've seen great success with. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the...

Oct 20, 202046 min

Friday Fundamentals: 98. Ryan Walsh on the Top Factors that Drive Outside Sales Compensation

On this episode of Friday Fundamentals, we chat with Ryan Walsh on the Top Factors that Drive Outside Sales Compensation The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Oct 16, 20206 min

131. Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue w/ Ryan Walsh

Today on the show we've got Ryan Walsh, founder and CEO of a company called RepVue, a place where you can get objective third-party information. Actually, it's first party, objective information from reps themselves about how much people make at different companies. You can access that data set once you contribute your own information on a blinded basis. Using RepVue, you can figure out exactly what people are making. You can't look at their individual W2s, but you can know that if you work at X...

Oct 13, 202036 min

Friday Fundamentals: 97. Eddie Baez on Growing Revenue and Accelerating Growth on Sales Teams

On this episode of Friday Fundamentals, we chat with Eddie Baez on growing revenue and accelerating growth on sales teams The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Oct 09, 20206 min

130. Turning Junior-level Talent into Top Sales Professionals w/ Eddie Baez

Today on the show, we've got Eddie Baez, the co-founder of Career Pipe, a recruiting agency and SDR training program for underrepresented groups and minorities primarily in New York City. Eddie is bringing B2B sales to a group of people that may not be as aware of it. He finds people that aren't aware of what is possible in a sales career, puts them through a six-week training program, and places them in companies looking to hire. Eddie sells market research as a senior business development cons...

Oct 06, 202037 min
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