152. A Framework for Bringing Ethics to the Sale w/ Sara Archer

This week on the show, we welcomed Sara Archer,the head of sales and marketing for ChartMogul. This company provides analytics and insights around recurring revenue and subscription businesses. We talk with Sara about the whole framework she created for how to think about ethical sales.

1. From neuroscience to revops: How Sara used her brain to start her sales career
2. The difference between success and failure
3. Get out of the dollar bin... or... Why discounts aren't your friends
4. The hardest non-technical job in the organization and how to get it
5. How to be ethical and avoid shady deals

1. Show Introduction [00:10]
2. From neuroscience to revops: How Sara used her brain to start her sales career [5:56]
3. The difference between success and failure [10:06]
4. Get out of the dollar bin... or... Why discounts aren't your friends [13:53]
5. The hardest non-technical job in the organization and how to get it [19:49]
6. How to be ethical and avoid shady deals [22:09]
7. Sam’s Corner [26:02]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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