204. How to Implement Effective Account-Based Marketing Strategies

In this episode, we've got Auseh Britt. Auseh is a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups and currently serves as the VP of Growth Marketing at Terminus. Join us for a great conversation about what account-based marketing is and what it means when it’s done well.

1. The keys to being a successful growth marketer
2. How a well-defined ICP makes account-based marketing easier
3. How MQLs are being replaced by qualified pipelines
4. Why sales and marketing alignment leads to better pipeline generation  

1. About Auseh Britt [4:15]
2. Keys to being a successful growth marketer [11:35]
3. Defining account-based marketing [13:25]
4. Comparing ABM and legacy B2B marketing campaigns [17:23]
5. Marketing and sales alignment [22:28]
6. Paying it forward [26:01]
7. Sam’s Corner [30:42]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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