E243: Most people think playing to win is about how hard you’re willing to work. It’s not. Playing to win is about the risks you’re willing to take. The story of how Bobbi Althoff got Drake on her new podcast exemplifies this. The article: https://edwardsturm.com/articles/how-bobbi-althoff-got-drake-on-her-podcast/ #bobbiathoff #Entrepreneurship #marketing #successstory The Edward Show https://edwardsturm.com/the-edward-show/
E242: New concept I'm playing around with: "Fuck You Marketing Skills." "Fuck You Money" vs "Fuck You Marketing Skills" #marketing #inbound #organic #evergreen The Edward Show https://edwardsturm.com/the-edward-show/
E241: When it comes to growth, most people are wet noodles in the wind. Too quick to get demoralized by plateaus. Too quick to give up. This is a personal example of how when you push through, you get improvements that compound. #buildinpublic #indiehackers #growth #consistency The Edward Show. https://edwardsturm.com/the-edward-show/
E240: Tony Delivers launched a month ago. It reached capacity in its first week with free guerilla marketing. Now it continues to go viral getting backlinks from the biggest publications in the world. Here's the inside story of how Tony pulled this off. For more - How Tony Delivers Manufactured Virality With No Marketing Budget: https://edwardsturm.com/articles/tony-delivers-original-marketing/ Tony Delivers home: https://tonydelivers.co/ #buildinpublic #gotomarket #linkbuilding #indiehackers Th...
E239: They say it takes 3-6 months to rank on Google - 3-6 months to get results on Google... but is this true? Here's how to use your press budget for SEO and get results dramatically faster than what's normally possible. #seo #publicrelations #searchengineoptimization #linkbuilding The Edward Show. https://edwardsturm.com/the-edward-show/
E238: TikTok vs. Instagram Reels for businesses and brands - all the differences. In this episode, I answer: - Which is easier to grow on - Instagram vs. TikTok. - Which is more anonymous. - TikTok vs. Instagram Reels vs. YouTube Shorts. - Why use TikTok instead of Instagram and why use Instagram instead of TikTok. - Which is better for brand - TikTok vs. Instagram. - Social media strategies for TikTok and Instagram Reels and how they are different. #socialmediamarketing #socialmediamanagement #...
E237: I found this mayor on LinkedIn, used the Lusha Chrome extension to get the mayor's email, and emailed with the template shared on this show. And this is what happened... #coldoutreach #marketing #sales #networking The Edward Show. https://edwardsturm.com/the-edward-show/
E236: Even after nearly 500 consecutive days video uploading, 236 consecutive days podcasting, and 50 consecutive weeks sending newsletters, I STILL overlook this. And if I overlook this, others do, too. The difference between well-performing content isn't time, effort, or money. It's what's shared in this episode. #contentmarketing #contentcreation #marketing #organicmarketing The Edward Show. https://edwardsturm.com/the-edward-show/...
E235: You might hate Kanye West, but it's hard to deny his impressive ROAS for his $7 million Superbowl Ad. Pretty wild marketing story. See the post: https://www.instagram.com/p/C3lvH0nrM8C/ #marketing #roas #growthmarketing #advertising
E234: People with newsletters never think about these 5-minute SEO changes. With a few changes myself, I have my newsletter showing #2 for Growth Hacking Newsletter. I reached #2 in 4 weeks. Heading for #1 now. This is how to do SEO for a newsletter. Get the newsletter: https://edwardsturm.com/newsletter/ Read the full article: https://edwardsturm.com/articles/how-to-do-seo-for-a-newsletter/ #buildinpublic #indiehackers #seo #searchengineoptimization...
E233: The overlooked mistake that drags down content performance. Look at your hook. Ask yourself if it's negative. If it's not, turn it negative. Negative hooks ALWAYS do better. Get the best digital marketing newsletter in the world: https://edwardsturm.com/newsletter/ #copywriting #buildinpublic #gotomarket #contentmarketing
E232: You don't see marketing like this anymore. Bungie's Halo marketing campaigns almost 15 years ago were some of the greatest ad campaigns ever. Here's how we can use them in 2024 to get visibility for our brands. #marketing #advertising #branding #marketingsuccess
E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility, and Apple was able to use IBM as a foil for branding. Here's how you can do the same now. Buy The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon) My Instagram, mentioned in the pod: https://www.instagram.com/edward.builds/ #stevejobs #branding #marketing #marketingstrategy...
E230: How we got a 4-month-old YouTube channel where we cut things in half with spoons onto the front page of The Verge in 2014. Lesson: consistency with weird things is a low-budget way of attracting attention. More spoon-cutting: https://www.youtube.com/cut_dat The Verge article: https://www.theverge.com/2014/7/9/5884637/inexplicable-youtube-series-demonstrates-how-to-cut-things-with-spoon-cut-dat #gotomarket #indiehackers #buildinpublic #marketing...
E229: Even though I talk nonstop about growth hacks, my overall outlook on business and marketing can be summarized by Simon Sinek's story of Kodak in The Infinite Game. This is that story. Get The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon) #marketing #buildinpublic #consistency #casestudy
E228: The dark way Ryan Holiday's "Trading Up The Chain" is done in 2024. You make a salacious post on 4chan and fake engagement with different IP addresses. Screenshot the post. Post it to the 4chan Subreddit. Buy upvotes for that. Take the Reddit post. Send it to a blog with low standards that would find it relevant. Get it in. Use this to get on a bigger blog. Post this bigger blog on more trusted subreddits. Buy upvotes. Now you're trending. You've traded up the chain. This strategy is not r...
E227: Exciting results I'm seeing from starting a niche Instagram page to promote my startup, https://reverb.chat/ . This is modeled off a friend who started a dating niche Instagram in January. It started very slow, but he's now growing by 1,000-3,000 followers daily! #buildinpublic #startups #gotomarket #indiehackers
E226: Sora. How Sam Altman is taking the edge off OpenAI's new text-to-video announcement. The consequences of Sora. And the future of it. https://openai.com/sora https://twitter.com/sama/status/1758347811786281355 https://twitter.com/skirano/status/1758262526335217730 https://twitter.com/Enuriru/status/1758222486288638079 #openai #sora #samaltman #artificalintelligence...
E225: This entrepreneur found their first customers by doing cold outreach to affiliates, giving 50-100% commissions, and doing this until $3,000,000 ARR. Then found positive unit economics and scaled to $45,000,000 with ads. Listen for the exact details. Source material: https://www.reddit.com/r/Entrepreneur/comments/1ao3t0l/i_built_a_business_thats_done_45_million_in_sales/ #buildinpublic #indiehackers #gotomarket #startups...
E224: Ranking #1 for a 61/100 difficulty score keyword in 24 hours with an under-one-week-old website . This is a true story, and it's something you can copy today. The backlinks this got were insane. #linkbuilding #seo #SearchEngineOptimization #gotomarket
E223: I'm now involved with 6 TikTok accounts. Mine, 2 for my startup, and 3 new Formula One TikToks. I'm seeing that Instagram is way easier to grow on at the beginning than TikTok. Don't get discouraged. Here's exactly what you can expect. #tiktok #instagram #socialmediamanagement #startups
E222: My approach to marketing summed up in one episode. My favorite marketing is building acquirable marketing machines that generate traffic for you forever. This is also cheaper and more reliable than other marketing methods. #marketing #buildinpublic #indiehackers #ycombinator
E221: One of the most powerful forms of SEO: Bottom-of-funnel search engine optimization targeting Competitor + "Alternative." When people search for alternatives to your competitors, here's how you show up #1. #seo #gotomarket #marketing #SearchEngineOptimization
E220: I'm outsourcing daily video uploads for under $250/month. This is how I'm doing it and how you can do it, too. This is a great and affordable strategy for any brand. #outsourcing #marketing #contentmarketing #gotomarket
E219: Why you shouldn't use free labor. And why being a non-native-English speaker can be an advantage. Insights from the Formula One Challenge. #marketing #entrepreneurship #contentcreator #contentmarketing
E218: Two fast, cheap, easy methods I would do to get backlinks and build SEO domain authority if I were starting a new site . #1 - Featured. I'd pay for one month at $99 and respond to one journalist query each day. https://featured.com/ #2 - SEO Kickstarter for $67. https://backl.io/directory These are low-hanging fruit for any new website. #seo #linkbuilding #SearchEngineOptimization #digitalmarketing...
E217: Meetup hacks that will give you extreme leverage. I used these hacks to have lunch with Uber's CTO, schedule meetings with many more top people, and create legitimacy for my projects. Learn more growth hacks: https://edwardsturm.com/newsletter/ #growthhacking #growthhacks #networkinghacks #marketing
E216: Linkable assets for SEO. Basics, examples, how to drive awareness to them, and personal stories. Linkable assets are a fun way of doing inbound lead generation while simultaneously getting backlinks. #marketing #linkbuilding #seo #SearchEngineOptimization
E215: My advice to all the people doing daily content, especially the ones embarking on my Formula One idea . The difference between those who are successful and those who are not is contained in this episode. Listen to this if you want to win. #contentmarketing #gotomarket #contentcreation #tiktoktips
E214: How to do networking from anywhere in the world. I used this tool to meet with two international people daily while living in Ukraine during lockdowns. Many of the people I met are accomplished and impressive. #networking #digitalnomad #networkingtips #networkinghacks
