E273: Why B2C SaaS is hard and how to make it easy. Be obsessed with hearing from users. Iterate at lightning speeds. Set up a marketing funnel that brings you users even if you don't have product-market-fit (PMF). Feedback loop ⇢ iterate on users until more and more PMF (you'll get there). #marketing #startups #ycbominator #digitalmarketing Listen to more Edward Show: https://edwardsturm.com/the-edward-show/...
E272: Examples of marketing so strange it's brilliant and viral. - Yesterday's KFC-flavored Prime drink (Frydration). - A dating app with a minimum credit score of 675 to use. - My YouTube Channel where we things in half with a spoon for 200 videos. #marketing #viralmarketing More The Edward Show Viral Marketing Stories: https://edwardsturm.com/the-edward-show/
E271: Blind spots in marketing. Part 1. There are so many blind spots out there. We all have them. By sharing the ones we have ourselves and the ones we see from others, we can have a better sense of what to avoid and what to do. Here are some blind spots I'm seeing. #digitalmarketing #marketing #startups #branding Listen to more The Edward Show: https://edwardsturm.com/the-edward-show/
E270: Lessons I got about how to grow on TwitterX and Threads from @mhp_guy . Never retweet or repost. Always quote tweet and give your opinion, even if pithy. 500 word posts do well. Generally between 300-700 word posts are best. Comments are most important to the algorithm. "Should I start this business?" is a powerful scroll-stopping hook. #growthhacking #growthmarketing #startups My digital marketing newsletter: https://edwardsturm.com/newsletter/ More The Edward Show: https://edwardsturm.co...
E269: Learn to lose if you want to win. #business #sales #networking #howtowinfriendsandinfluencepeople Follow Edward on TwitterX: https://twitter.com/showprogress Listen to The Edward Show: https://edwardsturm.com/the-edward-show/
E268: The SEO Subreddit is blowing up. " Every content site I can think of has been obliterated. " The comments are all the same: "I have lost 60%. I can't afford to pay my writers." What nobody is talking about is the solution. Bottom-of-funnel SEO. My sites were not hit. Why - because I recognized long ago that top-of-funnel content is a waste of time. Bottom-of-funnel SEO is the remedy to all your SEO woes. Here's what it is and how to do it. #seo #searchengineoptimization #performancemarketi...
E267: Hot girls and successful dudes sliding into my DMs because of Instagram growth. What it's like and the three steps I used to get the growth. + Making it past the "fool phase" of posting and having everybody see. My Instagram: https://www.instagram.com/edward.builds/ #socialmediamarketing #contentmarketing #growthmarketing #instagramtips The Edward Show - Edward Sturm's daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/...
E266: How Hey email ( Hey.com ) got 100,000 users in its first week. Things covered: - Invitation-only marketing - Exploiting human biases and cognitive biases - The right way to use personal branding - Getting mainstream press with controversy - Design principles - How to use testimonials on a landing page - Being successful in a competitive market - How to give a free trial - More Link to read the case study: https://kickstartsidehustle.com/how-hey-email-got-100k-users-in-the-first-week/ #Case...
E265: This mobile game's deepfake marketing is crazy. Impersonating SpongeBob and getting 1.8 million views on Instagram. What a time we live in. #deepfake #ArtificialIntelligence #advertising #CaseStudy
E264: Edward Sturm ( @showprogress ) explains how Senja is building links and growing domain authority. Excellent case study from the SEO subreddit and a strategy I personally have a lot of experience with. #seo #indiehackers #linkbuilding #buildinpublic The Edward Show https://edwardsturm.com/the-edward-show/
E263: How much money my influencer friends are making from Instagram and TikTok. This is in response to somebody who falsely believed his niche was too small and could not be monetized. Nonsense. Here's how big the niche can be and how it can make money. #buildinpublic #contentmarketing #marketing #influencermarketing More Edward Show: https://edwardsturm.com/the-edward-show/
E262: How Jolie is making $30 million a year convincing people that a shower is a beauty product. Lessons: - Influencers need content - Niche down - Scare your customers #BusinessGrowth #buildinpublic #casestudy #BusinessStrategy For more Edward Show: https://edwardsturm.com/the-edward-show/
E261: This person is posting fake job openings with no intention of actually hiring people. This puts "applicants" into a funnel, resulting in: 5,000 extra visitors per month to his site. People reading and sharing his articles. Hundreds of followers a day to his socials from engaged people in his niche. Very dark. This is what's happening in the jungle of marketing. This is episode 261 of The Edward Show , Edward Sturm's daily growth hacking and growth marketing podcast. Everything is shared. N...
E260: I've been pretty ill the past week. Yet somehow, I managed to get out: - A video every day with several high performers. - A podcast every day. - One of my best newsletters. This is how I did it. My newsletter archive: https://edwardsturm.com/articles/ #contentmarketing #ContentCreation #consistency #persistence More Edward Show: https://edwardsturm.com/the-edward-show/...
E259: How to grow a newsletter. Lessons from 4 years. Short subject lines and content vs long? Send times - 9 AM, 12 PM, or 9 PM? Cadence - none vs biweekly vs weekly? What really matters. Everything is shared here. If you have a newsletter, this is worth watching. Source is the very talented Ali Abouelatta with his newsletter, First 1000. Read this specific issue here: https://read.first1000.co/p/things-matter-for-growing-a-newsletter For more episodes of The Edward Show: https://edwardsturm.co...
E258: How Neil Patel repurposes content. Brilliant strategy. He uses X as a testing ground for hooks and scripts. Writes entire scripts on X. Turns the best performers into videos and more. #contentmarketing #marketing #digitalmarketing #neilpatel The Edward Show https://edwardsturm.com/the-edward-show/
E257: Easiest. Instagram. Ever. 219,000 followers. Posts the same video every day. 104 days in a row so far. The video is a clip from BoJack Horseman. Tons of opportunity for monetization. Everything can be automated. Wild. #socialmediahacks #sidehustle #digitalmarketing #instagramtips The Edward Show https://edwardsturm.com/the-edward-show/
E256: The parasite SEO I saw IRL this morning. #seo #searchengineoptimization #parasiteseo #blackhat
E255: 4 lies that bring founders traction. Parasite SEO. Full episode: https://www.youtube.com/watch?v=t8fYuFqHbXk Pivoting after lying to seed investors. Full episode: https://www.youtube.com/watch?v=UGKwoqVm24w Trading up the chain to manipulate the media. Full episode: https://www.youtube.com/watch?v=iYH3uFTSWeA Exaggerating hooks in content to retain viewers/listeners/readers. Full episode: https://www.youtube.com/watch?v=xMdksSNOWaM #blackhat #ycombinator #digitalmarketing #mediamanipulatio...
E254: Pimentae Tequila's insane guerilla marketing story... They built a tequila startup as their side hustle and ran out of money right before launch. They had put all their savings and paychecks into the startup. Here's how they turned it around. #gotomarket #startups #buildinpublic #marketing The Edward Show https://edwardsturm.com/the-edward-show/
E253: My TwitterX Ad Glitch copy revealed. I ran hundreds of campaigns when the TwitterX Ads Glitch was active. This was my highest converting copy. #twitterxadsglitch #copywriting #paidmedia #mediabuyer The Edward Show https://edwardsturm.com/the-edward-show/
E252: It blows my mind how some of the most effective marketing is also some of the laziest. Deliberately putting in LESS effort gets MORE results. #marketing #seo #contentmarketing #growthhacking The Edward Show https://edwardsturm.com/the-edward-show/
E251: People are using Microsoft, Google, and even university forums to do parasite SEO. This is in addition to Reddit and Quora, which I previously reported on. SEOs insert their content into these places, even stealing that content from elsewhere, and rank above the original. Credit to Charles Floate for the share. #parasiteseo #seo #searchengineoptimization #affiliatemarketing
E250: This dating app requires a credit score of 675+ for its users. Sounds like a low user base? It's secretly an incredible free publicity stunt and backlink magnet. Brilliant. My SEO articles: https://edwardsturm.com/articles/search-engine-optimization/ #gotomarket #seo #linkbuilding #viralmarketing The Edward Show https://edwardsturm.com/the-edward-show/...
E249: How to launch a new SaaS. - Where and how to launch. - How to price at the beginning. - How to have an attractive referral program. - What to do with users. #startups #indiehackers #gotomarket #buildinpublic Lune: https://lunelearning.com/ My Love Letter to Bottom-of-Funnel SEO: https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ Ep 119 - How to Use TikTok if You Are a Software Startup: https://youtu.be/JpasjsHS0Z4?si=U30vHLJmuw2A9EC1 The Edward Show: https://edwardsturm.com...
E248: If you've considered using AI-generated text for SEO, this episode is for you. The last 48 hours have been an absolute bloodbath for SEOs doing this. Even in my decade+ in the field, this is shocking. Here's what's happening. #seo #searchengineoptimization #googlesearchconsole #seostrategy The Edward Show https://edwardsturm.com/the-edward-show/
E247: It took Caleb Simpson years to be successful. Lessons from this episode: - Shamelessly steal every good idea that's relevant to you. - Be persistent. Be consistent. It took Caleb years to find success. - Don't be afraid to go it alone. #biography #SuccessStory #calebsimpson #persistence The Edward Show https://edwardsturm.com/the-edward-show/
E246: I made this 2-minute SEO change (literally 2 minutes), and it took my ranking from #24 to #1 - in one week. Everybody talks about how to optimize for a keyword. Few people talk about how to unoptimize for it. #seo #SearchEngineOptimization #buildinpublic #gotomarket The Edward Show https://edwardsturm.com/the-edward-show/
E245: Effortless thought leadership. Infinite stream of validated content in your niche. This idea is diabolical… if it works. #thoughtleadership #contentmarketing #SocialMediaTips #personalbranding The Edward Show https://edwardsturm.com/the-edward-show/
E244: Elon Musk's response to the Meta outage was a brilliant use of capitalizing on trending events. Easy relevancy and views. Also, a story of how one video didn't go viral, and with a little tweak... it popped. #instagramdown #meta #facebookdown #MarkZuckerberg The Edward Show https://edwardsturm.com/the-edward-show/
