E303: I reflect on my experiences working with various talented designers, highlighting Alexander Vilinskyy as the designer who has the cleanest style. Vilinskyy, a former Head of Design at Grammarly, does many well-performing projects and often hangs out with high-net-worth individuals. He recently successfully leveraged a small Instagram following to sell a networking course, demonstrating the efficacy of well-crafted design and targeted content. I also share insights on the simplicity and imp...
May 03, 2024•12 min•Season 1Ep. 303
E302: The article The Verge did to troll Google is still ranking #1 for the main keyword "best printer" in the US... Even after the recent algorithm updates. "Parasite has gotten even better. Games the same, even though the players may change." "The Verge is available for Parasite SEO posts." Shoutout to Charles Floate for the quality SEO content, as always. 0:00 Introduction: The Verge Trolls Google 0:22 Explaining Domain Authority and Its Impact 1:59 The Verge's Article: A Case Study in SEO 3:...
May 02, 2024•12 min•Season 1Ep. 302
E301: This episode covers a popular thread from the entrepreneur subreddit, emphasizing the pitfalls of 'stealth mode' in entrepreneurship and advocating for building in public to validate ideas early. I discuss a post titled 'I Worked Hard All My Life. I Regret It,' highlighting the author's journey from hard work without success to finding effective strategies like killing one's ego, validating ideas before execution, and leveraging external resources instead of reinventing the wheel. The post...
May 01, 2024•9 min•Season 1Ep. 301
E300. The reality of how people purchase products when they're not looking to convert. And how you can both: - Circumvent this with bottom-of-funnel SEO. - And optimize for this with organic social. #entrepreneurship #startups #hustle #business The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/
Apr 30, 2024•9 min•Season 1Ep. 300
E299: Brex ran the most successful billboard campaign of any tech startup in history. Massive for inbound demand gen, near 100% brand awareness in their target market, improved outbound conversions, and more. Here is what they did and how you can do it too. #startups #ycombinator #marketing #advertising The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/...
Apr 29, 2024•8 min•Season 1Ep. 299
E298: My exact social media posting strategy, learned from posting for the last 545 consecutive days, over 1,100 posts. I never missed a day of posting. How I shoot, edit, and the settings I use to upload on all social media platforms. Instagram, TikTok, TwitterX, LinkedIn, Facebook Reels, Pinterest, and Snapchat. Organic social media marketing is my second favorite acquisition channel. SEO is first. This is exactly how I post; learned from years of obsessed daily repetition and distilled to und...
Apr 28, 2024•5 min•Season 1Ep. 298
E297: The invention nobody wanted that became one of the top-selling office products of all time . This story has everything: - Complete perseverance. It took 12 years for this to be successful. - Spinning in marketing. The ideal use case was right under the inventors' noses. - Multiple tries with marketing before dominating. And valuable marketing lessons learned. People think if they are not successful immediately, they should give up. The story of Post-it Notes shows why that is not true. Leg...
Apr 27, 2024•12 min•Season 1Ep. 297
E296: What the CEO of Instagram says about high-frequency posting. And... How one brand new Instagram account used it to grow to 650K followers in less than two months. How another has 1.2M followers with it. And yet another got 135K followers in a month through doing it. Real followers who I know IRL. #digitalmarketing #socialmediamarketing #instagrammarketing #marketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/...
Apr 26, 2024•6 min•Season 1Ep. 296
E295: Nick Gray might be the most brilliant marketer. He asked his female followers to apply to go on a blind date with him to Japan and is sharing updates and pictures every day. This stunt will almost certainly get him: - Tons more top-of-mind awareness - Conversions - Fun And might get him: - A great girlfriend/wife And it's super authentic and on-brand. I'm so impressed. This is so fun. #viralmarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardstu...
Apr 25, 2024•12 min•Season 1Ep. 295
E294: From the Instagram Marketing subreddit: "Many years back, I made my first ever Instagram account solely to be a personal one and got to ~200 followers consisting of friends, family, and acquaintances. I then decided to create a fresh account based around fitness to see just how much I could assert myself on social media. I never went viral and never had a single moment where I gained a bunch of followers at once. I grew my account slowly, but constantly. I learned about online coaching a w...
Apr 24, 2024•10 min•Season 1Ep. 294
E293: My self-talk and philosophy about being in front of a camera, failing in public, eventually succeeding in public, and then having everybody seek your validation. #socialmediamarketing #organicsocial #gotomarket #startups The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/
Apr 23, 2024•8 min•Season 1Ep. 293
E292: Growing a new Instagram from scratch in a competitive niche. Two reels a day with a newly created faceless account. This is what happens. #seo #searchengineoptimization #blackhat #contentmarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/
Apr 22, 2024•9 min•Season 1Ep. 292
E291: I've seen these marketing blind spots cost people their entire businesses. Whether it's startups, funded companies, or even seasoned entrepreneurs, I've seen these blind spots ruin people. #seo #searchengineoptimization #blackhat #contentmarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/
Apr 21, 2024•8 min•Season 1Ep. 291
E290: This Reddit post gave me a holy moly moment with Instagram. If you're interested in growing on Instagram and using hashtags, this one is 100% worth listening to. #seo #searchengineoptimization #blackhat #contentmarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/
Apr 20, 2024•9 min•Season 1Ep. 290
E289: Quick SEO win: Update all articles to have a publishing date of this year. Google's bias towards fresh content is crazy. I share an article published in 2019. The only thing updated was its date—not its content, not its facts, just its date. The facts are now inaccurate. The result: it ranks #1 for so many keywords it is unsuited to rank high for - just because it is considered "fresh" content. Now, it's important to say that there's an easy way to do this in a whitehat way. Just add a dis...
Apr 19, 2024•7 min•Season 1Ep. 289
E288: Why Reddit ranks first (and what people are doing about it). Since the HCU and especially the March Google update, content-based sites have had their organic traffic obliterated. This is what's happening and what SEOs are doing about it. #seo #searchengineoptimization #marketing #digitalmarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/...
Apr 18, 2024•11 min•Season 1Ep. 288
E287: Ultimate monk mode. My most impactful creative and strategic decisions usually hit me when I'm in silence - in the shower, meditating, or going for a walk. I've already been in monk mode in Europe, but now I'm further cutting out stimuli to enter "Ultimate Monk Mode." #productivity #monkmode #focus #motivation The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/...
Apr 17, 2024•9 min•Season 1Ep. 287
E286: There is a draught of bite-sized useful videos on IG Reels and a deluge of feel-good, mostly meaningless Reels. From looking through my Reels, I found that useful videos get 60 times the followers than the harder-to-make feel-goods. Everybody has useful things to share. #instagramtips #instagramhacks #marketing #socialmediamarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/...
Apr 16, 2024•10 min•Season 1Ep. 286
E285: How to make a SaaS for under $5,000 and immediately drive customers to it. In under 10 minutes: Market research. Wireframing. 99 Designs. Polish developer on Upwork. Free trial. Launch. BetaList. Iterate. Product Hunt. Organic mobile video. Syndication. Bottom-of-funnel SEO. Longer video from Steven Cravotta: https://youtu.be/T7B6iyYAqXQ?si=Vmbvk01Zn9vv9gio #solopreneur #startups #marketing #entrepreneurship The Edward Show. Your daily growth hacking and growth marketing podcast: https://e...
Apr 15, 2024•11 min•Season 1Ep. 285
E284: The marketing I'm planning for my upcoming product, "Compact Keywords: SEO That Requires Less but Makes More." I'm going to run around Poland doing man-on-the-street interviews where I ask hot girls and fashionable guys nerdy technical SEO questions. #buildinpublic #startups #marketing #gotomarket The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/...
Apr 14, 2024•9 min•Season 1Ep. 284
E283: From $760 to $14,348, a 1,785.96% revenue increase, in just 1 month with simple SEO changes. A gem from the Entrepreneurship subreddit: https://www.reddit.com/r/Entrepreneur/comments/1bvtltr/from_760_to_14348_a_178596_revenue_increase_in/ #seo #searchengineoptimization #digitalmarketing #buildinpublic The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/...
Apr 13, 2024•10 min•Season 1Ep. 283
E282: What I learned from getting 5,000,000 views for Microsoft. Recognizeability - the base truth about hooks. Whether you're making a newsletter, X post, TikTok, IG Reel, YouTube video, LinkedIn post, whatever it is... If you want to draw people in, start with something recognizable. I'm going viral because of this. #contentmarketing #marketing #entrepreneurship #socialmediamarketing The Edward Show: https://edwardsturm.com/the-edward-show/...
Apr 12, 2024•8 min•Season 1Ep. 282
E281: How to get customers with programmatic SEO. You don't need an audience or a marketing budget to get visitors. Here's how to grow a startup for free when you're a solopreneur who loves coding. Read the written version from Marc Lou: https://marclou.beehiiv.com/p/how-to-grow-a-micro-startup-with-programmatic-seo #seo #solopreneur #searchengineoptimization #indiehackers The Edward Show for more SEO insights and stories: https://edwardsturm.com/the-edward-show/...
Apr 11, 2024•14 min•Season 1Ep. 281
E280: The broker-dealer I met at my friend's Warsaw penthouse told me this yesterday, and it blew me away. I've been in monk mode for so long that I couldn't see this. I needed somebody else to tell me. Also, my digital marketing newsletter: https://edwardsturm.com/newsletter/ #marketing #buildinpublic #contentmarketing #socialmediamarketing The Edward Show: https://edwardsturm.com/the-edward-show/...
Apr 10, 2024•11 min•Season 1Ep. 280
E279: Three things are guaranteed in life: death, taxes, and subscription products increasing prices. 14% of apps are increasing prices by over $15 per month. Weekly and lifetime tiers are the most likely to experience price increases. So much more. These are learnings from studying the top 100 grossing apps. Original study from: https://read.first1000.co/p/pricing-experiments #saas #buildinpublic #solopreneur The Edward Show: https://edwardsturm.com/the-edward-show/...
Apr 09, 2024•5 min•Season 1Ep. 279
E278: 5 deep insights on building a recognizable TikTok brand. Even for me, this slapped. #brandbuilding #tiktok #branding #influencermarketing The Edward Show: https://edwardsturm.com/the-edward-show/
Apr 08, 2024•5 min•Season 1Ep. 278
E277: Brilliant use of the NYC Earthquake to increase business. This car dealership in New Jersey made a video that's up to 1.35 million views, mostly from people in their geographic area. The video is hilarious and was released within an hour of the earthquake occurring. #nycearthquake #viralmarketing #tiktokmarketing #socialmediamarketing More Edward Show: https://edwardsturm.com/the-edward-show/
Apr 07, 2024•4 min•Season 1Ep. 277
E276: Revisiting who will win: TwitterX Vs. Threads And where should you be aligning your efforts? #twittervsthreads #socialmediamarketing #contentmarketing #grokai The Edward Show: https://edwardsturm.com/the-edward-show/
Apr 06, 2024•6 min•Season 1Ep. 276
E275: What a lot of content marketers don't understand. People get sick of their marketing before their audience does. #contentmarketing #marketing #digitalmarketing #organicmarketing More The Edward Show: https://edwardsturm.com/the-edward-show/
Apr 05, 2024•6 min•Season 1Ep. 275
E274: 500,000 views on this TikTok overnight. How I did it. Everything from: - Finding the story - Writing the script - Doing rerecordings - Editing - Finding music Recorded in Skwer Zygmunta Krasińskiego Park in Wrocław, Poland. #viralmarketing #tiktok #buildinpublic #contentmarketing The Edward Show Viral Marketing Stories: https://edwardsturm.com/the-edward-show/
Apr 04, 2024•8 min•Season 1Ep. 274
