E213: How to go from Zero to Formula One influencer in 3 months. Uses the Curious Learner bias, content automation, and the iterative process. Can be copied to other verticals. #InfluencerMarketing #contentcreation #marketing #Formula1
E212: Anybody making mobile videos under 1-minute can have them automatically come out on Snapchat with this automation. And it's worth it. Five seconds to set up the automation. Under an hour to set up my Snapchat account and learn how the platform works. I was sleeping on Snapchat hard - I can't believe how much I missed out on. #growthhacks #growthhacking #contentmarketing #organicsocial
E211: Finding an incorrectly weighted algorithm with social media, media buying, or search is one of the most exciting things in marketing. This is what happened with the TwitterX Ads Glitch and the Instagram Reels Glitch. Both of these led to exploits where listeners of the show were getting tens of millions of impressions on content for little to no money. Now, I may have found something with TikTok. This is Day 1 of having this realization and trying it. The question is, can it be predictably...
E210: How 16 startups got traction. Told in under 5 minutes. If you want marketing ideas for your startup or company, this will get you going. I've even used these go-to-market tactics myself. The companies mentioned in this: Superhuman OnlyFans Cameo Whoop Tinder GoPuff Snackpass Bumble Shopify Hubspot Zumper Waze Morning Brew Techcrunch DoNotPay Calm From the First1000 newsletter by Ali Abouelatta. Source: https://read.first1000.co/p/external-forces-and-inflection-points #buildinpublic #startu...
E209: A realization I had that will likely get me tens of millions of views on YouTube and hundreds of thousands of subscribers for very little extra effort to my existing workflow. #contentcreation #youtubeadvice #marketing #contentautomation
E208: I've written copy for tech companies like Zoom, Slack, and Drift. Here's my framework for writing captivating hero sections. What this covers: - Headline - Subheadline - Main CTA - Bonus tips Credit to the Reddit post in this podcast: https://www.reddit.com/r/marketing/comments/yloawd/ive_written_copy_for_tech_companies_like_zoom/ #copywriting #copywritingtips #ycombinator #startups
E207: How to get the attention of consumers, press, influencers, and investors when you believe you have product-market fit. These are two schemes I have used repeatedly, which work well. #gotomarket #startups #productmarketfit #ycombinator
E206: My 3 rules for socializing. 1. Let the other person talk more than you. 2. Don't reveal much about yourself, only the things you're most proud of. 3. Don't lie. #networking #networkingtips #socializing #howtowinfriendsandinfluencepeople
E205: This guy claims that Quora used AI to steal his SEO content and outrank him with the same exact content. It's theft and parasite SEO rolled into one. The guy then explains how to use this to duplicate competitors' SEO content and outrank them with the same exact content. #blackhat #seo #SearchEngineOptimization #quoraseo
E204: What the professional SEO link-builders do that the amateurs don't. These are SEO considerations to make before getting press through HARO, Featured, Qwoted, various interviews, and podcasts. Do these things to maximize your keyword coverage within a niche. #linkbuilding #seo #SearchEngineOptimization #buildinpublic
E203: How I optimize for luck. This is one of my favorite concepts. I've optimized for luck with: 1. In-person events. 2. Calls - The Lunchclub app is amazing for this. 3. Daily content. Luck isn't lucky. #buildinpublic #networking #marketing #ContentCreator
E202: My 3 rules for not being effed over. 1. Be your own party; have your own mission. - This is the most important. You do everything for this mission. 2. Get the assets upfront. 3. Say no often. Don't take on many "opportunities." #careeradvice #business101 #careertips #startups
E201: Writing tricks that I've found many marketers don't know. These are things I've learned from well over a decade of doing SEO and marketing at a high level. They're tricks to get people to click, become indoctrinated, and share. The article referenced in the podcast: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/ #copywriting #MarketingTips #writingtips #buildinpublic...
E200: How new companies can hack credibility to: - Get press logos from the biggest publishers. - Get client logos from the biggest clients. All without even contacting the publishers and clients. #startups #gotomarket #publicrelations #conversionrateoptimization
E199: I just got 10 industry backlinks in two hours with this. Directories. There's a directory for everything, and many SEOs forget about this tenet of link-building. Here's what I did to get easy keyword-rich backlinks to my newsletter. #SearchEngineOptimization #linkbuilding #seo #gotomarket
E198: If you ever get threatened over text, respond with, "Where are you? Let's meet." A story. #Threats #lifelessons #artofwar #LifeHacks
E197: I pitched Jesse Eisenberg on a tech startup at the St. Regis Hotel in Midtown Manhattan. At the time, I had no startup or tech experience and had never given a tech pitch. And the person I was with kept calling Jesse, "Mark." Here's the story. #startups #ycombinator #angelinvestment #investorawareness
E196: What to do if your TwitterX ad is halted when running the TwitterX Ads Glitch. This is the top question I get about the TwitterX Ads Glitch, so I made an episode entirely dedicated to it. Here's what to do and what I do. #mediabuying #mediabuyer #growthhacking #buildinpublic
E195: I answer: 1. Easiest way to get backlinks? 2. How good is HARO, really? 3. If I want my new agency to rank for a special keyword, what should my content be like? #seo #searchengineoptimization #gotomarket #agencyseo
E194: The Pomodoro Technique - four 25-minute work sessions separated by 3-5-minute breaks. Then, this group separated by a 20+-minute break. I do several of these each day. This is the productivity hack I use to put out: - This daily podcast (194 consecutive days) - A daily video (441 consecutive days) - A weekly newsletter (40 consecutive weeks) #lifehacks #lifehacking #productivity #ProductivityTips
E193: Recorded this for the UX designer I met last night. He wants to be competitive in the workplace. This episode is my exact advice to him. If you're an employee and you want to make more money than all your peers in 2024, do this. If you want to stay competitive as an employee, seriously, this is for you. #CareerGrowth #careeradvice #careerhacking #careertips
E192: What to expect from starting a new TikTok account in 2024. TikTok provides some of the fastest growth possible, and it's near the top of my favored marketing channels. But it can be a bit funky with a new account. Here's what to expect. #growthhacking #gotomarket #tiktokmarketing #socialmediamarketing
E191: I'm getting crazy ROI on TwitterX Ads. Wild this exists. + I'm working on recovering the Instagram Glitch, as I'm now calling it. Had a two hour call with the founder and CEO of a popular content purposing tool. #growthhacking #growthhacks #socialmedia #buildinpublic
E190: Easy content ideas for a newsletter. If you've been wanting to start a newsletter but don't know what to write, try this. And if your current newsletter is too much work, here are examples of newsletters that successfully made it easier for themselves. #newslettermarketing #contentcreation #creatoreconomy #contenthacks
E189: Oh man, had fun with this one. Here's my diabolical marketing plan for our company, Reverb. If any of your competitors have affiliate programs, try this out. #startups #gotomarket #growthhacking #ycombinator
E188: Instagram's post to Reels only feature (toggle off Also share to feed) is maybe the greatest social media glitch/feature of all time. But now it looks like this may be discontinued. For now, there are workarounds. If you want to go viral easily on IG, listen to this episode before updating your app. #instagramtips #instagramadvice #instagramhacks #growthhacking
E187: I'm using a bunch of social media glitches to make huge amounts of new friends while traveling. This is exactly what I'm doing and the results I'm getting. Gotta say, it's pretty fun. If you want a travel and social media hack, this is good. #growthhacks #marketing #socialmediahacks #instagramhacks
E186: We just launched the biggest iteration yet of our app, https://reverb.chat/. Speech-to-speech AI and train your model. Here's what I'll be doing to make it go viral and my thoughts on its potential failure or success. #buildinpublic #buildingpublic #gotomarket #ArtificialIntelligence
E185: Instagram is one of my favorite channels for brand building and top-of-mind awareness. A way to hack it, if you've ever had viral content, is to recycle the content with new introductions or descriptions. I'm doing this, and I share a new marketing follow who has done this very effectively. #instagramtips #growthhacking #buildinpublic #marketingstrategy
E184: Short and punchy writing for SEO and slide decks. Why this is the highest-performing style of copy. How I learned this style of copy. Stories of when this style has benefited me. #copywriting #seo #marketing #landingpage
