THE ECOMMERCE EDGE Podcast with Jason Greenwood - podcast cover

THE ECOMMERCE EDGE Podcast with Jason Greenwood

Jason Greenwoodwww.greenwoodconsulting.net
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.

Episodes

E346:🎙️HOW TO PROVE WHICH DIGITAL MARKETING SPEND IS WORKING - EVEN INSIDE WALLED GARDENS | JEFF GREENFIELD - PROVALYTICS | THE ECOMMERCE EDGE Podcast

Jeff ( https://www.linkedin.com/in/jeffgreenfield ) is the CEO of Provalytics - https://provalytics.com Provalytics® is a multi touch attribution & planning platform for a cookieless world The Provalytics methodology unifies all media including walled gardens, does not require the use of website tags, and only utilizes aggregated, non-personal marketing & conversion data In this episode, Jason & Jeff talk about the extreme changes that have come to the digital/omni marketing world ov...

Mar 15, 202454 min

E345:📦THE PROS AND CONS OF BUILD VS BUY FOR B2B ECOMMERCE SOLUTIONS | STEPHEN CALLENDER - FOSTER COMMERCE | B2B COMMERCE CORNER #45 | THE ECOMMERCE EDGE Podcast

Stephen ( https://www.linkedin.com/in/sjcallender ) is the Founder & CEO of Foster Commerce - https://www.fostercommerce.com Foster Commerce is an eCommerce Design & Development specializing in the Craft CMS and Craft Commerce Platforms Foster also specializes in B2B eCommerce functional development In this episode, Jason & Stephen discuss the pros and cons of building vs buying/renting your eCommerce technology platform (essentially SaaS vs On-Prem/Self-Hosted or Open Source platfor...

Mar 13, 20241 hr 7 min

E344:🎓HOW AI IS TRANSFORMING ECOMMERCE IN THE FURNITURE INDUSTRY | MENTORING MOMENTS #74 W/GUEST MENTOR ALEX BACK | THE ECOMMERCE EDGE Podcast

Alex ( https://www.linkedin.com/in/alex-back-49784435 ) is the Founder & CEO of Couch.com - https://couch.com Couch.com is an all in-one, AI driven educational portal for people that want to successfully buy a couch and other furniture online Alex was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips tak...

Mar 11, 202458 min

E343:🎙️HELPING AUTO PARTS SELLERS MAKE MORE MONEY THROUGH ADVANCED SALES ANALYTICS | LAUREN MCCULLOUGH - TROMML | THE ECOMMERCE EDGE Podcast

Lauren ( https://www.linkedin.com/in/laurenrmccullough ) is the Co-Founder & CEO of Tromml - https://www.tromml.com Tromml is an advanced analytics and reporting platform designed for auto parts sellers Tromml offers growing eCommerce businesses a unified view of financial and operational data, equipped with insights and alerts designed to enhance profitability Tromml connects to all sales and operational channels including eCommerce website, marketplaces, wholesale channels and more In this...

Mar 08, 202449 min

E342:📦BUILDING A B2B CENTRIC ECOMMERCE PLATFORM TO RIVAL THE BIGGEST PLAYERS IN THE MARKET | ANDREA BOSIO - REWIX | B2B COMMERCE CORNER #44 | THE ECOMMERCE EDGE Podcast

Andrea ( https://www.linkedin.com/in/andrea-bosio ) is the Co-Founder of Rewix - https://www.rewixecommerce.com Rewix is a fully featured B2B eCommerce platform Rewix has a goal of creating a B2B platform that is as easy to use as Shopify, while coming in at a super accessible price point Rewix bills itself as a B2B Ecommerce eXperience Platform (EXP). Rewix is a fast, flexible and reliable SaaS based platform designed to facilitate the sale of products and services to other business entities ac...

Mar 06, 202459 min

E341:🎓THE INSIDERS GUIDE TO BUILDING GREAT TECH PARTNERSHIPS | MENTORING MOMENTS #73 W/GUEST MENTOR JOE FOX | THE ECOMMERCE EDGE Podcast

Joe ( https://www.linkedin.com/in/joefox88 ) is a long time friend and SVP of Partnerships at Growave - https://www.growave.io Growave is a Marketing App for Shopify Stores providing feature-rich multiple apps in one place: loyalty & rewards, referrals, wishlist, reviews, and Instagram UGC Joe was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Pod...

Mar 04, 202457 min

E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN - LIFESIGHT | THE ECOMMERCE EDGE Podcast

Rohit ( https://www.linkedin.com/in/rohitmah ) is the Co-Founder and CPO of Lifesight - https://www.lifesight.io Lifesight is a full stack marketing analytics platform Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era In this episode, Jason & Rohit discuss marketing a...

Mar 01, 202453 min

E339:📦WHAT IS B2B ECOMMERCE CPQ (CONFIGURE, PRICE, QUOTE) AND WHY DOES IT MATTER? | KEVIN ZAW - ORACLE | B2B COMMERCE CORNER #43 | THE ECOMMERCE EDGE Podcast

Kevin ( https://www.linkedin.com/in/kevin-zaw ) is a commerce and CPQ Solution Engineer at Oracle Kevin has specialized in the Enterprise B2B CPQ (Configure, Price, Quote) space for over 4 years Kevin is a CPQ expert and helps merchants design and implement CPQ solutions for both sales teams and B2B eCommerce experiences In this episode, Jason & Kevin discuss the value of CPQ technology to B2B brands and their customers and how CPQ can remove substantial friction from the B2B buying experien...

Feb 28, 202450 min

E338: 🎓MENTORING MOMENTS #72 | HOW TO EXECUTE ON B2B SALES PERSONALIZATION AT SCALE | THE ECOMMERCE EDGE Podcast

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Prog...

Feb 26, 202426 min

E337:🎙️TURNING YOUR ECOMMERCE PRODUCT FAQ/Q&A EFFORTS INTO SEO RICH CUSTOMER EXPERIENCES | JAMES ARNOLD - ANSWERBASE | THE ECOMMERCE EDGE Podcast

James ( https://www.linkedin.com/in/james-arnold-b68a38a ) is the Co-Founder of Answerbase - https://answerbase.com Answerbase is a Helpful Content Platform, Lifting SEO & CRO Answerbase’s AI-Enhanced Helpful Content Platform Drives a Measurable Lift in Organic Traffic and Conversions Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts the position of short-tail queries relevant to your products Answerbase improves the positio...

Feb 24, 20241 hr

E335: 🎓MENTORING MOMENTS #71 W/GUEST MENTOR JUSTIN IRVINE | HOW TO ENSURE YOUR ECOMMERCE LOGISTICS ARE ON POINT FOR PROFIT & THE PERFECT CX | THE ECOMMERCE EDGE Podcast

Justin ( https://www.linkedin.com/in/justin-irvine-670a9a22 ) is the Co-Founder and CEO of The Aggregate Co - https://www.theaggregateco.com The Aggregate Co is a boutique eCommerce logistics consultancy and Justin is an expert in the eCommerce logistics space Justin was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is compo...

Feb 20, 202447 min

E334:🎙️INCREASING ECOMMERCE CUSTOMER LOYALTY THROUGH A SEAMLESS MOBILE APP EXPERIENCE | PIETRO SACCOMANI - MOBILOUD | THE ECOMMERCE EDGE Podcast

Pietro ( https://www.linkedin.com/in/pietrosaccomani ) is the Founder of MobiLoud - https://www.mobiloud.com MobiLoud is a low/no code platform that helps merchants develop a mobile app version of their website in 2 weeks or less Mobile Apps increase customer stickiness and loyalty via direct access to the customers mobile device Mobile Apps alert customers to deals, promotions and specials via Push Notifications and other unique mobile mechanics that keep customers coming back for more over and...

Feb 16, 202449 min

E333: 📦B2B COMMERCE CORNER #41 | HOW TO CREATE MEMORABLE B2B ECOMMERCE EXPERIENCES THAT BUYERS LOVE | JENNIFER ALEXANDER - ECOMMERCE CONSULTANT | THE ECOMMERCE EDGE Podcast

Jennie ( https://www.linkedin.com/in/jenniferralexander ) is an eCommerce Consultant and long time B2B eCommerce Specalist Jennie has helped build out B2B eCommerce capabilites for some of the worlds largest, household name CPG brands Jennie is a B2B eCommerce UX/CX specialist In this episode, Jason & Jennie discuss how B2B brands can create the best, most frictionless digital commerce experiences for their customers and why it matters...

Feb 15, 202459 min

E332: 🎓MENTORING MOMENTS #70 W/GUEST MENTOR MICHAEL KAUFMAN | INSIDER TIPS TO BUILDING A 7+ FIGURE PURE-PLAY AMAZON BRAND | THE ECOMMERCE EDGE Podcast

Michael ( https://www.linkedin.com/in/protuffproducts ) is the Founder of ProTuff Products - https://www.protuffproducts.com Michael was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketin...

Feb 12, 202456 min

E331:🎙️HELPING ECOMMERCE MERCHANTS RECOVER UP TO 30% OF ORDERS LOST TO CREDIT CARD DECLINATURES | PHILIP MCHUGH - FLEXCHARGE | THE ECOMMERCE EDGE Podcast

Philip ( https://www.linkedin.com/in/philip-mchugh-9552056/ ) is the Executive Director of Flexcharge - https://www.flex-charge.com You can reach flexcharge via email at: CCO: [email protected] VP Sales: [email protected] Flexcharge is an AI Driven platform that partners with merchants and payment providers to instantly review and recover failed customer transactions at no risk to the merchant and at no cost to the consumer This new Fintech platform helps merchants recover up...

Feb 09, 202452 min

E330: 📦B2B COMMERCE CORNER #40 | HOW TO SUCCESSFULLY LAUNCH A B2B ECOMMERCE CHANNEL IN LEGACY BUSINESSES | RUDY ABITBOL - AMG MEDICAL | THE ECOMMERCE EDGE Podcast

Rudy is the VP of eCommerce & Digital Marketing at AMG Medical & Founder of Human After All: https://www.linkedin.com/in/rudyabitbol http://www.amgmedical.com https://www.humanafterall.ca Rudy is an expert in B2B eCommerce and has helped to build out the eCommerce function for multiple B2B enterprises In this episode, Jason & Rudy discuss the rise of B2B eCommerce and how brands can make the jumo from legacy systems and processes to fully digitally enabled ones...

Feb 07, 20241 hr 3 min

E329: 🎓MENTORING MOMENTS #69 W/GUEST MENTOR SAMANTHA KOZUCH | FROM AUSTRALIA TO LOS ANGELES TO MANIFESTING A MULTI-MILLION DOLLAR ECOMMERCE BUSINESS | THE ECOMMERCE EDGE Podcast

Samantha ( https://www.linkedin.com/in/samanthakozuch ) is the Founder of The Maniscripting Journal - https://maniscripting.com Samantha was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, mark...

Feb 05, 202453 min

E328:🎙️HOW NOVEL, CONNECTED DIGITAL RETAIL TECH CREATES UNFORGETTABLE PHYSICAL RETAIL EXPERIENCES | DEAN CHERNY - STOREPLAY | THE ECOMMERCE EDGE Podcast

Dean ( https://www.linkedin.com/in/dean-cherny-entrepreneur-storeplay-instore-music-socialq-virtual-queueing ) is the Founder of Storeplay - https://storeplay.com.au Dean and his team have created a suite of retail technology that allows brands to connect with their customers more deeply, creating sticker, more meaningful relationships with them The Storeplay suite delivers the following features: Storeplay Music: Harmonise Your Brand's Voice with Customised Music Solutions Storeplay Display...

Feb 02, 202458 min

E327: 📦B2B COMMERCE CORNER #39 | BUILDING A FLEXIBLE B2B MARKETPLACE PLATFORM FOR RAPIDLY EVOLVING INDUSTRIES | MONIKA JAIN - PRESTO | THE ECOMMERCE EDGE Podcast

Monika ( https://www.linkedin.com/in/monika-jain-6661822 ) is the Co-Founder of Presto - https://www.presto-apps.com Presto is a Marketplace technology platform with a deep specialisation in B2B capabilities Presto allows anyone to build a new Marketplace experience quickly and easy with their 'Marketplace in a Box' solution Presto has built out a broad suite of functionality that can support virtually any vertical, industry or use case In this episode, Jason & Monika discuss the &#3...

Jan 31, 202453 min

E326: 🎓MENTORING MOMENTS #68 W/GUEST MENTOR ADAM KITCHEN | LESSONS LEARNED FROM BUILDING A KLAVIYO MASTER ELITE EMAIL MARKETING AGENCY FROM SCRATCH | THE ECOMMERCE EDGE Podcast

Adam is the Co-Founder and CEO of Magnet Monster⁠ (https://www.magnetmonster.co.uk) - a specialist email marketing agency He is also the Co-Founder of Content Army (https://www.contentarmy.agency) - a thought leader focused content delivery agency Adam was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips ta...

Jan 29, 20241 hr 2 min

E325:🎙️HOW BUILDING AN ECOMMERCE BRAND BIRTHED A NEW OMNICHANNEL TECHNOLOGY PLATFORM | GÖKHAN ERKAVUN - STORE AUTOMATOR | THE ECOMMERCE EDGE Podcast

Gökhan ( https://www.linkedin.com/in/g%C3%B6khan-erkavun ⁠ ) is Co-Founder & CEO of StoreAutomator - https://www.storeautomator.com As a brand retailer (https://www.beautybridge.com), Gökhan found himself needing to connect to Amazon in the very earliest days of Amazon's growth curve There was nothing off the shelf to help and so he developed the connector himself - and the rest was history In this episode, Jason & Gökhan discuss the explosion of digital channels that a retailer can ...

Jan 26, 202455 min

E324: 📦B2B COMMERCE CORNER #38 | ARE B2B ECOMMERCE BRANDS MISSING A BIG OPPORTUNITY WITH YOUTUBE ADS? | CHRIS HOPPE - FORWRD AGENCY | THE ECOMMERCE EDGE Podcast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chris is the Co-Founder of Forwrd Agency - https://www.forwrd.agency Forwrd is an agency that specialises in YouTube performance marketing via YouTube ads Forwrd has seen incredible success for B2B eCommerce brands that leverage this flexible, scalable and high ROI ad channel In this episode, Jason & Chris discuss the unique benefits of YouTube advertising and how B2B brands are missing a huge opportunity ...

Jan 25, 202454 min

E323: 🎓MENTORING MOMENTS #67 | HOW TO LEVERAGE AFFILIATE MARKETING TO DRIVE SALES FOR A B2B SAAS PLATFORM | THE ECOMMERCE EDGE Podcast

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Prog...

Jan 22, 202436 min

E322:🎙️BUILDING A NEW KIND OF SHOPIFY BRAND SUCCESS ACCELERATOR | BEN SHARF - PLATTER | THE ECOMMERCE EDGE Podcast

Ben ( https://www.linkedin.com/in/ben-sharf-b554a5b3 ) is Co-Founder of Platter - https://www.platter.co Platter is an eCommerce success accelerator for Shopify merchants Platter provides a turn-key high performing Shopify theme and app based suite of functionality that ensures high conversion rates, low friction and high customer retention out of the box Platter sets merchants up for success on Shopify from day 1 In this episode, Jason & Ben discuss how the Platter team identified a gap in ...

Jan 19, 202449 min

E321: 📦B2B COMMERCE CORNER #37 | WHY YOU’VE NEVER HEARD OF SOME OF THE MOST SUCCESSFUL B2B ECOMMERCE BRANDS AND HOW YOU CAN BECOME ONE | SEAN OWENS - GRANITE DIGITAL | THE ECOMMERCE EDGE Podcast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠ Sean is the Founder of Willows Consulting - https://www.willows-consulting.com (acquired by Granite) Sean is also the Head of eCommerce at Granite Digital - https://www.granite.ie Granite is specialist eCommerce agency based out of Ireland Granite and sister agency Willows Consulting have deep B2B eCommerce experience and have helped B2B brands succeed in eCommerce for over 20 years In this episode, Jason & Sean ...

Jan 17, 20241 hr 9 min

E320: 🎓MENTORING MOMENTS #66 W/GUEST MENTOR BARADA SAHU | HOW AI IS CHANGING ECOMMERCE SOFTWARE DEVELOPMENT FOREVER | THE ECOMMERCE EDGE Podcast

Barada is the Co-Founder and CEO of Mason - https://getmason.io - an AI shopping engine for eCommerce stores Barada was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and busin...

Jan 15, 202454 min

E319:🎙️BUILDING AN OWNED MULTI-VENDOR MARKETPLACE AS A NEW REVENUE CHANNEL FOR YOUR ECOMMERCE BRAND | NIK HALUSA - NAUTICAL COMMERCE | THE ECOMMERCE EDGE Podcast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ Nik ( https://www.linkedin.com/in/halusa ) is a Co-Founder & CEO of Nautical Commerce - https://www.nauticalcommerce.com Nautical is a headless, multi-vendor eCommerce marketplace platform Think of Nautical as a platform that allows a merchant to set up an 'Amazon like' multi-seller eCommerce experience as a marketplace owner/operator Nautical includes all the vendor, product, sales, payment & r...

Jan 12, 202456 min

E318: 📦B2B COMMERCE CORNER #36 | HOW TO MAKE SUBSCRIPTION SALES A WINNING PART OF YOUR B2B ECOMMERCE STRATEGY | MATTHEW HOLMAN - THE SUBSCRIPTION DOC | THE ECOMMERCE EDGE Podcast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ Matthew is the Founder of The Subscription Doc - https://www.thesubscriptiondoc.com Matthew is also the head of patnerships for QPilot - https://qpilot.com Matthew helps brands of all sizes and business models successfully implement subscription sales models and tehnology into their businesses In particular he is a B2B subscription commerce specialist In this episode, Jason & Matthew discuss how B2B brands can leverage subscr...

Jan 10, 202449 min

E317: 🎓MENTORING MOMENTS #65 W/GUEST MENTOR PAUL DRECKSLER | YOUR TOP 2024 ECOMMERCE PREDICTIONS ANALYZED | THE ECOMMERCE EDGE Podcast

Paul is the Founder & Editor of Shopifreaks - https://www.shopifreaks.com Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The epis...

Jan 09, 20241 hr 3 min
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