E337:🎙️TURNING YOUR ECOMMERCE PRODUCT FAQ/Q&A EFFORTS INTO SEO RICH CUSTOMER EXPERIENCES | JAMES ARNOLD - ANSWERBASE | THE ECOMMERCE EDGE Podcast

THE ECOMMERCE EDGE Podcast with Jason Greenwood

Feb 24, 2024•1 hr

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Episode description

James (https://www.linkedin.com/in/james-arnold-b68a38a) is the Co-Founder of Answerbase - https://answerbase.com

Answerbase is a Helpful Content Platform, Lifting SEO & CRO

Answerbase’s AI-Enhanced Helpful Content Platform Drives a Measurable Lift in Organic Traffic and Conversions

Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts the position of short-tail queries relevant to your products

Answerbase improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs

In this episode, Jason & James discuss how FAQ/Q&A pages and snippets are a massively overlooked CX and SEO opportunity for most merchants and how they can best leverage the efforts they're already making for better ROI

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