(This episode is a re-run that originally aired on Dec. 12, 2022.) "Profit is the oxygen in your business. Without it you will die." When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in the...
Jan 06, 2024•23 min
As we charge into the new year, I want to share a 3-step process we follow to remove marketing as a bottleneck in our business – allowing us to get so many customers that production & fulfillment become the bottlenecks. It's the problem of, "We can't spend more marketing dollars because we can't handle the amount of orders coming in." We use these three steps as barometers very heavily with paid advertising, in particular. If something isn't working, we can ask ourselves a few questions to k...
Jan 01, 2024•19 min
Merry Christmas from The Ecommerce Alley team! We’re giving away $10 Amazon gift cards to anyone who leaves a rating or review or the podcast on whatever audio app you use, then emails a screenshot to team@theecommercealley.com! 🎄🎅 -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship ...
Dec 25, 2023•3 min
After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast. In this episode, I share why most ads don't scale, and then break down the "4 Dials" you can turn in order to de-bottleneck areas in your advertising. All it takes is a slight tweak in the right dial to flip your results upside-down! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and ...
Dec 18, 2023•21 min
For the last 6 years, I've done something at the end of each year that has had a massive impact on my life and our business. I call them Clarity Days. They actually started as a result of going broke. The first one I did turned our business entirely around from being broke & in debt to having months where we've had $50k, $60k in PROFIT. I never would've imagined that in my life. After I had that day, I asked myself, "what if I had these kinds of breakthroughs every year?" That started my ann...
Dec 11, 2023•24 min
In this special episode, I share things I've never shared before. I take you down a 10+ year journey of brutal & valuable lessons on my path to building the Ecommerce Alley. I did things I'm not proud of. I maxed out credit cards and lines of credit. I was burned by a partner. I hired people who stole & called me a F'ing racist. I only $1.06 in my bank to show after 5 years of grueling work. ...and then I reinvented myself and our business. Doing so changed our trajectory from being exci...
Dec 04, 2023•1 hr 32 min
Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think. I'm talking from $105 cost per customer to $4.51. Or $43 to $23 cost per customer. All with one change: the offer. In this episode, I'll show you how "offers" impact your ad results, share examples of offers have worked wonders, break down offer economics, and share 5 of my favorite offers to test. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website ...
Nov 27, 2023•25 min
Over 60 high-quality videos filmed in our studio with over the shoulder, step-by-step instructions on launching, managing, and scaling profitable Facebook ads. Visit this page & Get 50% OFF! Does it feel like all the money you put into Facebook Ads isn't generating a tangible return on your investment? Do you feel lost when it comes to building campaign strategy? Does the Ads Manager intimidate you when it comes to analyzing your Facebook Ad efforts? Do you want a source of predictable and s...
Nov 24, 2023•7 min
Black Friday & Cyber Monday is when more money is spent online than any other weekend of the year. That's why it's best to go in with a solid advertising plan. In this podcast, I break down 5 different campaign structures we recommend for that weekend, as well as strategy around budget, audiences, ads, and intra-day scaling for heavy spending. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@...
Nov 20, 2023•35 min
What are Facebook's Advantage+ Audiences, how do they work, and should you use them? In this episode, I'll break down what they are, the capabilities of them, and my thoughts on them so far. If you want to see a very visual breakdown of this, then I HIGHLY recommend you watch the episode on Youtube , as it'll give more context to what I'm talking about! 🙂 Check Out Our Advantage+ Shopping Video Here Here are some key moments from the episode: 00:00 - Intro to Facebook's Advantage+ Audiences 00:...
Nov 13, 2023•12 min
Jared Oliva is a tech bro turned moss farmer and owns MossAmigos.com. Not only is he an entertaining personality & inspirational entrepreneur worth following, but Jared is a friend & client of ours. After seeing his massive growth (8X+) in a short few months, I had to have him on the podcast to get a peek behind the scenes of what it took to make that happen and what he's had to do to prepare for the future. In this episode, Jared shares horror stories about selling at flea markets, tryi...
Nov 06, 2023•44 min
Once BF/CM are over, there's still an entire month to maintain momentum. This is our Christmas marketing strategy that will allow you to create serious cash injection a few times during the month of December, as well as maintain sales throughout with ads! ---- In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had. Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hop...
Oct 30, 2023•26 min
Black Friday-Cyber Monday is the largest sales weekend for ecommerce stores for the year. It's your FAT PITCH. The opportunity to take everything you have and swing as hard as possible to produce loads of revenue. But you have to meet opportunity with preparation. In this episode, I break down our Offers/Email/Ads strategy for BF/CM. I break down some more advanced Facebook Ads stuff around audiences, budgeting, intra-day scaling, decision making windows, ads, and messaging. If you didn't watch ...
Oct 23, 2023•35 min
Once your offers, website, and inventory is planned (Phase 1), we move into a unique Black Friday VIP Presale strategy. (Phase 2) This is where you get a ton of buyer-intent people raising their hands to get exclusive EARLY access to your Black Friday/Cyber Monday deals along with 5-day sale the week before! This grows your email list, helps you test tons of offers, and gets people spending before your competition. If you didn't watch Phase 1, you can do so HERE Profitable Offers Doc ---- In thi...
Oct 16, 2023•22 min
In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had. Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same! Here are the four phases (from a high level): Phase 1: Offer, Website, & Inventory Planning Phase 2: The Black Friday VIP & Presale Strategy Phase 3: The Black Friday/Cyber Monday Promo Strategy Phase 4...
Oct 09, 2023•22 min
If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit? But most can't answer: what's the cost to acquire a customer? In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer) Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel. In this episode, Josh dives into what CAC is and a little e...
Oct 02, 2023•20 min
Jessica Principe is the founder of AllGirlShaveClub.com and as the owner a subscription box business, she's mastered the art of getting stuff done & working ahead in her business in a way that creates a life she loves. In her journey to shipping razors to ladies all over the United States, she's become very talented at staying focused & in front of things in her business – which is why I wanted to bring her on! After interviewing her on this episode, I began improving some things in my o...
Sep 25, 2023•39 min
One of the most stressful things as a business owner (especially entering Black Friday season) are the questions surrounding inventory. "Will I have enough?" "Can I sell what I have?" "What should I buy?" In this podcast episode, Ciara Stockeland, author of the book "Inventory Genius", tackles these questions head on and gives us the confidence to answer them ourselves. Ciara dives deep into the importance of focusing on the right things in your business, and with this focus you'll finally be ab...
Sep 18, 2023•34 min
Your ability to craft messaging has a trickle-down effect. If you can speak to your ideal customers in precisely the right way, your ads will not only become more effective but all marketing channels will. In this interactive session, Josh will show you a 4-step process to build messaging that will PRINT money in your business – whether that's with ads, emails, SMS, or social. If you do this simple exercise, you'll be a lot further ahead than your competition. 00:00 Intro 00:49 Messaging Is The ...
Sep 11, 2023•20 min
Dive into the captivating journey of John Roman, CEO of BattlBox, as he reveals the intricacies of creating an engaged community for a booming subscription box. Discover how passion combined with savvy marketing can lead to exclusive Netflix deals and audacious challenges. Learn firsthand why fostering an exclusive, tight-knit community can be the key differentiator for subscription box businesses. 00:00 Intro 02:49 Why John Started BattlBox 05:19 BattlBox Takes Off 07:19 What Is BattlBox? 14:32...
Sep 05, 2023•1 hr 6 min
Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability . In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have. This episode is very visual. I highly recommend wat...
Aug 28, 2023•30 min
The 2020/21 wave of stimulus-check customers is gone. Competition is fierce – much from the many businesses birthed in those two years. Belts are being tightened. We've been seeing this amongst our ~200ish clients for the last few months. I believe we're about to see the largest divide (particularly in the ecommerce industry) than we've ever seen before. The chaff is about to be separated from the wheat over the next 12-18 months as we determine who the true, hardworking, persevering, fight-forw...
Aug 21, 2023•26 min
► Join Our Upcoming Free Workshop: https://www.aiadsworkshop.com Join ecommerce giants Matt Harward and Stafford Newsome as they reveal the secret behind maximizing the Facebook algorithm. Discover why your testing methods might be trailing behind and how, with the power of AI, you can transform your approach to reach the right audience. A hint of what’s coming in our deep-dive AI ads workshop - this episode is a must-listen! 00:00 Intro 02:47 Why Is AI Important in Advertising 06:45 The Funnel ...
Aug 14, 2023•51 min
On this week's podcast, Josh hosts an insightful discussion with Julie Ball and Renae Gonzalez, co-founders of Subscription Box Basics, as they unlock the power of gamification to boost your business. Discover how hidden easter eggs and gameboards can increase your customer lifetime value (LTV) and retention, and take home a free Canva template to kickstart your own gamification journey. Don't miss out on these creative strategies, inspired by none other than pop icon Taylor Swift herself! ► Cli...
Aug 07, 2023•38 min
Josh shares a low-cost, high-impact strategy to grow your Instagram following and convert followers into customers. This isn't just theory; we've seen remarkable results both for our business and our clients. Tune in to discover how to fuel your organic marketing efforts and supercharge your retargeting audience with this simple, yet effective Instagram strategy. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your...
Jul 31, 2023•29 min
Josh unpacks the all-too-common issue of sales slumps in the business world. Every business owner faces such downturns, but your reaction and adaptation during these challenging times can be game-changing. He provides actionable advice, outlining three practices to avoid and five steps to rejuvenate your momentum when sales start to dwindle. From optimizing your ad spend and igniting your branding efforts to pioneering new products, we cover it all. Remember, a slump isn't a sign of defeat—it's ...
Jul 24, 2023•24 min
While out of town, Josh decided to release an exclusive training from our private client library. Typically reserved for our Max Profits Mentorship course, this episode dives into the critical shifts needed to scale your ecommerce business from 6 figures to 7 figures. From transitioning sales strategies to refining brand messaging, Josh explores all you need to elevate your business. Drawing from John Maxwell's Law of the Lid, he underlines the necessity of enhancing your leadership skills. Don'...
Jul 17, 2023•11 min
In this episode, Josh dives into the crucial topic of ad spend management for ecommerce businesses. He shares insightful strategies about how to structure your ad budget and avoid turning your Ads Manager into a cash-eating machine. By understanding the ins and outs of CAPs and TAPs, you can keep your business growing instead of plateauing or, even worse, declining. This episode serves as an important reference for effectively navigating the world of ad spend. 00:00 Intro 03:49 Can you only spen...
Jul 10, 2023•23 min
In this week's episode, Josh candidly shares his journey from being a 'chaos junkie' to finding balance and fulfillment in running his business. Reflecting on how constant chaos held him back, he reveals the steps he took to bring about significant change. If you're an ecommerce business owner caught in the chaos, this episode will offer you insights and inspiration to help you gain control and enjoy the process more. 00:00 Intro 05:24 Addicted to chaos 08:58 What does your ideal day look like? ...
Jul 03, 2023•25 min
Josh takes us on a journey through his latest venture into real estate. He’s just added his third vacation rental cabin to his portfolio and shares his aspirations for many more. But it’s not just about the properties; Josh delves into the ‘big picture’ and how strategic decisions today can lay the foundation for long-lasting wealth. Surround yourself with the right people, and see how the collective mindset can drive you towards better decisions. This episode is a wake-up call; it’s time to red...
Jun 26, 2023•29 min
