TEA 79: Managing Ad Spend Without Getting Eaten Alive
Episode description
In this episode, Josh dives into the crucial topic of ad spend management for ecommerce businesses. He shares insightful strategies about how to structure your ad budget and avoid turning your Ads Manager into a cash-eating machine. By understanding the ins and outs of CAPs and TAPs, you can keep your business growing instead of plateauing or, even worse, declining. This episode serves as an important reference for effectively navigating the world of ad spend.
00:00 Intro
03:49 Can you only spend 5-10% of revenue on marketing?
08:44 Manage campaign ad budgets effectively
12:17 Budget Allocation Range
14:00 Determine Range Based on Last 4 Weeks
18:10 Commit to weekly ad spend averages
20:26 Manage account based on KPIs
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