We’re chasing $1M/month across three ecommerce brands—and in this episode, we're breaking down everything that happened in June. From major wins to hard lessons, you’ll hear the raw, behind-the-scenes journey as we scale in real time. No fluff—just real numbers, real brands, and what it’s really like building toward seven figures. Join Our Newsletter TEA 190: We Acquired Stakes in 3 Ecommerce Stores… And We’re Aiming For $1M/Mo -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training...
Jul 07, 2025•27 min
On July 4th, 1776, the thirteen American colonies declared independence from British rule, marking the birth of the United States as a sovereign nation. Pretty cool, right? In celebration of such an epic milestone, we’re giving 17.76% off our Max Profits Mentorship to anyone who schedules a call by end-of-day Sunday, July 6th and joins by July 10th. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To tea...
Jul 04, 2025•12 min
In this episode of The Ecommerce Alley podcast, we explore the intersection of faith and business, share personal anecdotes and insights on how incorporating spirituality can transform your entrepreneurial journey. Discover how to navigate challenges, build a faith-driven culture within your team, and apply biblical principles to achieve success. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@t...
Jun 30, 2025•46 min
In this episode of The Ecommerce Alley podcast we discuss navigating summer sales slumps, emphasizing the importance of proactive planning and smart marketing strategies. Learn how to assess your business metrics, avoid unnecessary budget cuts, and leverage slow seasons for growth and innovation. Recommended Podcast Episodes: Run A Promo Sprint: Episode 185 Budget Your Ad Spend: Episode 147 Allocate Time/Money To Branding Activities: Episode 129 Develop/Improve New or Existing Products: Episode ...
Jun 23, 2025•29 min
In this episode of The Ecommerce Alley podcast, we discuss the recent rollout of Meta’s new sales campaign, focusing on key differences between the old ASC and manual strategies. Learn how we've been using Advantage+ Sales campaigns, how you should transition to start using them, and if you should even use them at all. Mentioned Resources: ► TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown) ► TEA 189: The #1 Meta Ad Testing Campaign Structure For 2025...
Jun 16, 2025•18 min
Cats outta the bag… we have stakes in 3 ecommerce brands and we’re going to share everything on our journey to $1M/mo with them. In this episode, we share WHY we picked them and the first things we did. For two of them, we’re five months into partnership and they’ve already grown revenue 395% collectively. If you want the scoop on what we looked for, what we did first, and what we’re doing next, listen to this episode! Mentioned Resources: CEO Dashboard The Freedom Business Model Check out their...
Jun 09, 2025•41 min
► Grab Our Brand New Meta Ads Course In this episode of the podcast Josh and Dylan talk about the new testing strategy that we rolled out to our clients and how it has impacted their ad results. Meta made major changes to their algorithm in March, and this new strategy plays right into that. They discuss: An Overview Of What Has Changed The New Strategy Warnings With The Strategy A Brand New Course -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An H...
Jun 02, 2025•49 min
How do you set revenue goals? Most people set arbitrary numbers like $10k or $100k/mo, but don’t know WHY. Or they scale to their target revenue, but aren’t profitable along the way or their margins are incredibly slim. In this episode, Josh and Dylan talk about 3 levels you ascend through in your business, how it felt when we hit $1M in sales and why we don’t set revenue goals any more. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Ratin...
May 26, 2025•29 min
Most entrepreneurs are taught not to talk about money—especially with their team. But what if transparency was the secret to trust, accountability and real momentum? A few years ago, we explored the idea of Open Book Operation in our business and it had a wild effect. In this episode, I’ll share 5 things that happened when we did it… -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommerceal...
May 19, 2025•21 min
Free shipping isn’t just a perk — it’s a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins. Drawing from data across 400+ ecommerce brands, you’ll learn: How the 2.5ish Rule gets customers to buy more without thinking twice Why tweaking your threshold just 10% above AOV can nudge higher cart values How an X+ Items strategy turns free shipping into a fun shopping ...
May 05, 2025•14 min
In this episode of The Ecommerce Alley podcast, join Josh Coffy as he reveals the secrets behind generating 10-20% of your monthly revenue through effective promo sprints. Learn how to transform non-customers into buyers and boost customer lifetime value using proven marketing strategies, including email, SMS, and social media. Tune in for actionable insights that can elevate your ecommerce business to new heights! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resource...
Apr 28, 2025•20 min
This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list. You’ll learn: Why old-school TOF/MOF/BOF thinking is outdated How Meta now predicts the exact content each buyer needs—and in what order How ad delivery just got 10,000% faster Why previous campaign structure...
Apr 21, 2025•32 min
In this episode of The Ecommerce Alley podcast, Dylan interviews Josh on what marketing strategies the team used to produce an impressive $567k in sales within just four days. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Follow Jo...
Apr 14, 2025•34 min
In this episode, Josh and Dylan walk through 3 easy steps to fix poor ad performance. Surprisingly, there's only 15 total things you need to look at if your ads are underperforming and they walk through all of them. This is the thing that most Meta ads educators don't share, so this is top secret info! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 A...
Apr 07, 2025•24 min
In this episode of The Ecommerce Alley podcast, we go deep into the strategies for scaling an ecommerce business to $100K/month. Discover the common pitfalls entrepreneurs face, learn how to effectively navigate opportunities, and get a step-by-step breakdown of essential operations and marketing tactics. Whether you're just starting out or looking to refine your approach, this episode provides invaluable insights for ecommerce success. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For...
Mar 31, 2025•52 min
In this episode of The Ecommerce Alley podcast, we dive into the controversial topic of discounting your products and brand. Explore the psychological impact of discounts on consumer behavior, the long-term effects on brand perception, and industry-specific considerations. Join the discussion on effective marketing strategies, alternatives to discounting, and how to balance customer acquisition with brand loyalty. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources...
Mar 24, 2025•37 min
Kyle Heidt took a silver product brand from $0 online to $1M per month —fast. In this episode, he breaks down the exact strategies that made it happen, including the the power of a winning offer, pre-sale page, Meta ads, email sequences, and even a touch of Google Ads. The fastest way to get to new Heidts (see what we did there?) is to follow the footsteps of others who have done it! This episode is a must-listen. If you're interested in seeing if Kyle could implement these strategies for your b...
Mar 17, 2025•1 hr 4 min
Want to squeeze more revenue out of your Shopify store without adding more traffic? You’re probably leaving money on the table… and the fix could be as simple as turning on one setting or adding a single app. In this episode, I’m breaking down 5 Shopify apps that we can’t live without—the same ones that increase conversions, boost AOV, and automate sales on autopilot. These aren’t just “nice-to-haves”… if you’re serious about scaling, they’re must-haves. We’ll walk you through why each app is es...
Mar 10, 2025•19 min
We work with over 400 ecommerce brands in our coaching program, and every single day we see them all make these same 8 mistakes time and time again that is costing them tons of money. After overseeing over $13 million in ad spend in the last 6 months, we start to see trends pretty quickly so in this episode Josh and Dylan are going to share what these 8 mistakes are and how YOU can prevent wasting thousands on the same mistakes. ► Visit Our Brand New Shop - https://www.ecommercealley.com/shop -=...
Mar 03, 2025•42 min
Facebook just released a brand new Advantage+ "Sales" Campaign structure... and in this podcast Josh gets Dylan's thoughts on it. What's new? Is it better or worse? Did they just change the name? All of these questions and more answered in this episode. If you're running ads for your ecommerce brand, this could make or break your sales in 2025. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@the...
Feb 24, 2025•29 min
What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving. So... in this episode, we are going to deep dive into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space. We recommend watching or listening to this ENTIRE episode so you get the entire picture. We cover things like: CPM Trends Website vs Meta Shop Campaign Structures Scaling Wh...
Feb 17, 2025•1 hr 32 min
► Visit Our Brand New Shop - https://www.ecommercealley.com/shop ► Get MonsterCart - https://www.ecommercealley.com/mc In this episode, Josh and Dylan break down the 5 things you MUST test on your website. These 5 website tweaks will increase your AOV and Conversion rate guaranteed! Let us know in the comments what changes you made and how it impacted your store. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your...
Feb 10, 2025•48 min
► Visit Our Brand New Shop - https://www.ecommercealley.com/shop In this episode, Dylan breaks down "The Great Product Hierarchy" and how you can apply it to your business. He uses major ecommerce brands and brands from our Max Profits Mentorship coaching program to draw examples of the importance of establishing a niche, developing unique selling points, and having a unique product. It's a great episode for expanding how you think about your product. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit ...
Feb 03, 2025•11 min
Ready to conquer Q1 with confidence? In this episode of The Ecommerce Alley Podcast , Josh Coffy shares his unique approach to navigating the post-holiday slump with insights inspired by Churchill, Templeton, and Balboa. Learn how to set realistic expectations, embrace opportunities in challenging times, and adopt a relentless work ethic to make this quarter your stepping stone to success. Whether you're looking to optimize ad spend, fine-tune your marketing strategies, or prepare for growth, th...
Jan 27, 2025•33 min
In this episode, Josh is joined by his assistant, Brei Counts, who’s been with the company for nearly 9 months, and together, they talk about how she’s helped streamline daily operations. From managing Josh's inbox to organizing meetings and handling countless tasks, they discuss how hiring an assistant has freed up Josh's time to focus on growth and strategy. If you’ve been on the fence about getting an assistant, this episode will give you the insight you need to make that leap and take your b...
Jan 20, 2025•50 min
These things will eat your profit & set you back from hitting your goals. After more than a decade and working with hundreds of ecommerce brands, we’ve observed some pretty common mistakes. Avoid these 9 things. You’ll thank us later! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentor...
Jan 13, 2025•26 min
Got extra inventory from Q4? Or maybe just need a simple strategy to move stagnant stock? This episode is all about a 3-step playbook to help you turn unsold inventory into cash—all year round. I’ll share the exact steps we used to help one client clear out nearly $100k in products, making room for fresh inventory and freeing up cash to reinvest. From creating a dedicated collection page, to a high-impact 3-day email/sms campaign, to using Meta’s Advantage+ catalog ads, you’ll get actionable tac...
Jan 06, 2025•13 min
In this episode, Josh breaks out his “back-of-napkin” math to help you hit your sales goals every month—no guesswork required. He walks you through the exact formula he uses with clients to forecast revenue, set smart ad budgets, and bridge the gap between where you are and where you want to be. Whether you’re trying to sell out inventory fast or hit a big revenue target, this simple, math-driven approach will keep you on track and make those goals feel way more doable. -=-=-=-=-=-=-=-=-=-=-=-=-...
Dec 30, 2024•20 min
We’re celebrating an amazing year of growth, having served over 3,500 ecommerce owners, and we’re excited for what’s to come, but today, it’s all about giving back and wishing you a Merry Christmas! If you’re willing to spend 10 seconds leaving a rating on the AUDIO version of this podcast on Apple Music or Spotify, and you send a screenshot to team@theecommercealley.com with “podcast review” in the subject line, we’ll send you a $10 Amazon Gift Card as our thank you! Just give us until January ...
Dec 23, 2024•3 min
In this episode of The Ecommerce Alley Podcast , Josh shares his top 9 meeting and workflow hacks that have transformed his productivity this year. Whether you’re leading a team or looking to improve your own routines, these hacks are designed to help you make the most of your time and move the needle on your goals. And we’re suckers for needle-moving-goal-getting stuff. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image...
Dec 16, 2024•18 min
