Do you often find yourself questioning the size of your Facebook audiences or whether to go broad with your targeting? In this week's episode, Josh takes you deep into the strategy of fishing for Facebook audiences, leveraging his childhood fishing trip as an enlightening metaphor. He demystifies some of the widely held beliefs around targeting and shares actionable insights derived from our work with clients. Ready to cast your net wider and more accurately? Don't miss out on this episode! 00:0...
Jun 19, 2023•24 min
Join me this week as we dive into an enlightening conversation with Nathaniel Vazquez, the CEO of PipSticks, as they've built a thriving subscription box business to more than 17,000 active subscribers! Nathan shares the journey of PipSticks (started by his wife), how they incorporate their customers in the release of new products, how impactful introducing limited edition boxes is, the value of licensing deals (with Care Bear & Hello Kitty), and the importance of understanding your business...
Jun 12, 2023•34 min
Join us on an insightful journey as we pull back the curtain on The Ecommerce Alley's operations. This week, we're dissecting a hefty $46,000 Facebook ad campaign for our 3-Day Ecommerce Facebook Ads Bootcamp. Dive into the highs, the lows, and the game-changing pivots that shaped this wild 14-day ride. You'll hear from Dylan Counts, the mastermind behind our event production, who'll share tales from the ad trenches. Don't miss this candid discussion about the realities of growing a business and...
Jun 05, 2023•1 hr 4 min
Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawing tutorial! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rat...
May 29, 2023•24 min
In this podcast episode we chat with Alex Neist, founder of Hostage Tape, who took his business from nothing to a 7-figure venture in a mere 9 months. Hear the fascinating story of his “Super Ad” discovery that unlocked unprecedented growth, and learn how the right team can make all the difference during a hyper-growth phase. You won’t want to miss these insights! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of You...
May 22, 2023•42 min
Over the last 6-9 months, Advantage+ Shopping Campaigns have become one of the primary ways we're scaling with Facebook Ads. We've been able to get them to scale vertically (increasing budget), while also getting stability from them. BUT... there's also a negative effect on other campaigns we're seeing. In this episode, I'll break down what Advantage+ Shopping Campaigns are, how to use them, the campaign structures we're using, and how we're scaling within these campaigns. -=-=-=-=-=-=-=-=-=-=-=...
May 15, 2023•22 min
Too many entrepreneurs focus on the wrong things or the RIGHT things but at the wrong time. It often leads to overwhelm or the feeling that you're not moving your business forward in any substantial way. "Bending The Curve" is a concept you can apply to your decision making by asking yourself this simple question: how can I create MORE impact (results) for LESS resource (time/money). In this short episode, I'll share what Bending The Curve looks like and a few practical ways to apply it in your ...
May 08, 2023•12 min
Andriy is the founder of Flowium, is an elite partner of Klaviyo, and has driven $334M in email-attributed revenue through Klaviyo for ecommerce brands of all sizes. Email marketing is a necessity for every ecommerce business. But... what do you send? How often? What happens when you run out of ideas? In this episode, he shares his 3-step process to email campaigns, as well as 10 different campaign types you can send so that you never run out of ideas again – regardless of list size. -=-=-=-=-=-...
May 01, 2023•46 min
From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.” This was one of the most inspiring interviews I’ve ever had. Charley brings 100%, 100% of the time. He hates ROAS & MER. He believes in simplicity over complexity. He trusts the math, not his emotions. And has a heart of gold. It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but YOU h...
Apr 24, 2023•52 min
In this podcast episode, you'll get to hear from Alysson Kuhns (owner of Pacific Hound) to see how she went from $3,811/mo to $22,907/mo in 90 days. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Follow Josh on social media: YouTube...
Apr 17, 2023•53 min
Over the course of 9 months, we helped take this ecommerce brand from $153,216.83 to $538,982.67 per month in sales following a simple framework. In this, I dive extremely deep into the steps we took to ramp up new customer acquisition & how we 2X'd their email revenue. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreci...
Apr 10, 2023•31 min
I dive deep into the top 5 business and marketing lessons that have radically transformed my life over the last decade. These insights are not only crucial for personal and professional growth, but are foundations I teach all of our private coaching clients. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Le...
Apr 03, 2023•19 min
Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes. In this episode, you'll learn: How to effectively analyze and assess your current ad performance. The key benchmark metrics you should be tracking to optimize your Facebook Ads. A deep dive into our 5-step process, with detailed explanations and actionable tips for each step. -=-=-=-=...
Mar 27, 2023•31 min
Are you tired of constantly struggling with the ever-changing CPMs for your Facebook ads? This podcast episode unveils a $5/day campaign that could potentially cut your CPMs in half. Join Josh Coffy as he delves into the CPM situation and provides real-life examples of how this campaign has successfully worked for various accounts. Discover the "CPM Crusher" campaign and how it can be implemented to reduce CPMs in other campaigns. And as a bonus, learn about an additional campaign and how it can...
Mar 20, 2023•23 min
Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month. Since then, she’s started to teach other entrepreneurs, who have existing products, how to take those products and create a recurring revenue stream through subscription boxes. This episode is FULL of gold nuggets like how to go from 0 to 100 to 1,000 subscribers, what to charge for your box, and how to build a waitlist for it. Grab Sarah’s “...
Mar 13, 2023•52 min
Phil Rivers is a Top 3 Klaviyo partner and has helped more than 400 brands generate $150M through email. In this podcast episode, he breaks down the three core components of email, KPIs for them, and what every ecommerce brand (new and seasoned) should be doing. Get access to Phil's 29 Email Campaign Ideas here: alleypodcast.com/phil -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommerceal...
Mar 06, 2023•38 min
Most entrepreneurs think they need to do EVERYTHING marketing-wise to reach their first million. They open up social media accounts on every platform, they blog, they send emails, they make reels/TikToks, they work on SEO, they try new “hacks”, and they ultimately end up BURNED out with little growth to show for it. But from nearly a decade of doing this with thousands of brands, I can confidently say that your path from $0-1M hinges on two things. In this episode, I'll break down: - The Power O...
Feb 27, 2023•28 min
What do you get when you cross an “I’m Out” from 3 Shark Tank Sharks and a ludicrous offer from another? A Steven Sashen! (Founder of Xero Shoes.) In this episode, you’ll hear how Steven aired on Shark Tank, turned down Mr. Wonderful’s offer, grew Xero Shoes to $33.6M net sales (2021 numbers), and is fighting vast levels of bad education in one of the largest industries on the planet – footwear. Steven is a wealth of knowledge and if you want to expand your vision, then this episode is a must! M...
Feb 20, 2023•56 min
AI is about to create a huge wealth gap. And the ones who know how to leverage it on a large scale are the ones who will win. This is part 2 of my interview with Matt & Stafford. In this episode, they break down more tactical ways to leverage AI so that you can 10X your marketing output. My advice: have a notepad ready because the precise examples they give on how they're using AI will blow your mind. Matt Harward is the CMO of The MESSI Brand & MGO Global, has produced $400M+ in revenue...
Feb 13, 2023•52 min
AI is transforming marketing by the day – and these two guys are lightyears ahead of anyone I've seen in leveraging it for marketing. In this episode, you'll learn how they're leveraging "Rapid Experimentation" and AI to fight against iOS 14.5. Matt Harward is the CMO of The MESSI Brand & MGO Global, has produced $400M+ in revenue from his two 9-figure & multiple 8-figure brands. He's personally spent more than $60M on Facebook Ads and recently took one of his companies public. Stafford ...
Feb 06, 2023•42 min
We’ve seen that customers who are part of loyalty programs buy 2X more often than non-loyalty customers, have a 19% higher AOV, spend 220% more per 90 days, and have a 62% repeat customer rate. And if you’re not developing yours, you’re leaving stacks of cash on the table. In this episode, I cover: - Why Loyalty Programs / How They Work - How Our Customers Are Spending 2.5X More As Loyalty Members - 4 Massive Reasons You Should Consider One - Our 5-Step Stimple Strategy Tools Mentioned: - yotpo....
Jan 30, 2023•35 min
Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed? We've all heard the cliche "the money is in the list." Email has always been known for its ability to be high-impact / low-resource. With everything that's cha...
Jan 23, 2023•25 min
I've been following Corey Walker for years and one thing's for sure when it comes to Instagram; she KNOWS her stuff. She covers her "Instagram Sales Funnel Strategy" and walks you through how you can start implementing the same process for your own account. She also talks about the reason why Instagram is leaning so heavily into reals compared to any other piece of content you can produce as well as how to utilize Stories and Livestreams most effectively to maximize your reach and grow your bott...
Jan 16, 2023•26 min
In this episode, I'm laying down the gauntlet. It's time for a 100-Day content challenge. If you're looking to take things to the next level this year, joining this challenge is a MUST. Most people underestimate organic content's ability to positively impact their bottom line. I like to think of direct response marketing as a faucet that you can turn on or turn off and I like to think of branding as more of a river. You need both to succeed and there are distinct advantages to each. What's the b...
Jan 09, 2023•20 min
In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses. In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands. Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends you do to optimize your store for more revenue per...
Jan 02, 2023•56 min
As an entrepreneur, I measure marketing efforts in IMPACT and RESOURCE. The goal is to have the largest amount of impact for the least amount of resource. And the gap between is called "leverage". In this episode, I'll dive into 5 things we're doing to create massive leverage for ourselves & our clients in 2023 – based on what we're seeing work now, trends (new & old), and where we're seeing a ton of "algorithm love". -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training a...
Dec 23, 2022•30 min
I’m a huge believer in investing in myself to acquire high-value skills. This year, I spent more than $20k on courses & coaching and next year I intend to spend more. Some of it, I look back and think “wow, why did I spent $10k on that”. And some of it changed my life & our business. Today I want to talk about 3 things regarding your personal education as an entrepreneur: 1.) How you decide what to invest in. 2.) What not to invest in. 3.) When you should do invest in education. I used t...
Dec 19, 2022•23 min
Profit is the oxygen in your business. Without it you will die... When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly. This is one episode that ...
Dec 12, 2022•23 min
In today's episode I talk about why I chose to spend over $10,000 on this podcast set and what happened because of that decision. Starting a podcast is something I've wanted to do for YEARS and ultimately this ended up launching our entire brand for The Ecommerce Alley. I cannot tell you how glad I am we chose to finally start this show and the changes that have come as a result of that choice. I cover what I used to do before we rebranded and totally changed directions. What I did in the past w...
Dec 05, 2022•40 min
Recently, I had the opportunity to sit at the table with one of the fastest-growing shoe brands on the planet for their annual 2-day marketing gathering. I took maybe 15 pages of notes from what this fast-growing company is doing and in this episode, I want to share 7 lessons from that two-day roundtable that you can take and apply in your business. (There are obviously a TON, so I’m giving you my top 7.) ► Click here to watch on Youtube ► Click here follow me on Instagram @joshcoffy ► Click her...
Nov 28, 2022•21 min
