TEA 75: PipSticks Growth Journey To 17K+ Box Subscribers
Episode description
Join me this week as we dive into an enlightening conversation with Nathaniel Vazquez, the CEO of PipSticks, as they've built a thriving subscription box business to more than 17,000 active subscribers!
Nathan shares the journey of PipSticks (started by his wife), how they incorporate their customers in the release of new products, how impactful introducing limited edition boxes is, the value of licensing deals (with Care Bear & Hello Kitty), and the importance of understanding your business numbers – especially in a subscription box business.
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