Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include: The pandemic radically altered the shopping habits of consumers across the world. In particular, we’ve read a great deal about Instacart’s response to this new demand for home delivery and click & collect commerce solutions. Would you please share with our audience some thoughts on t...
Sep 14, 2020•46 min•Season 1Ep. 26
Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters , Founder of Bobsled Marketing , an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast. Topics covered include: What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday? What insights has bobsled found on this during the pandemic? Is it category specific? Advice for startups - amazon or dtc? Media and Search - are they the same? Should one just double down on ...
Sep 08, 2020•57 min•Season 1Ep. 25
Chris Perry returns to the podcast for a second guest-host engagement, joining Sri Rajagopalan as they explore what the rest of 2020 has in store for the omnichannel commerce world. www.cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast....
Sep 04, 2020•54 min•Season 1Ep. 24
Peter is joined by guest co-host Chris Perry , co-founder of FirstMovr , as they interview David Buckingham , CEO of Ercebo , a consumer engagement platform that leverages register receipts to deliver real-time personalized offers. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented...
Aug 31, 2020•42 min•Season 1Ep. 23
The CPG Guys , Sri and PVSB , are joined by John Mount , VP of Sports Marketing and Regional Assets at the Coca-Cola Company . Topics discuss include: Why move from sales to marketing? In 2018, he assumed responsibility for sports marketing and regional assets. What doe this role involve? How does his team ensure that the assets they manage are applied in engaging consumers either directly through Coca-Cola’s marketing or in partnership with your retail customers? How do you match the investment...
Aug 24, 2020•39 min•Season 1Ep. 22
The CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world. Walmart quarterly earning release and Wall Street's unexpected reaction Is Amazon still the odds-on favorite to win in eCommerce? What happens to food and bev grocery digital retail done? Is Instacart winning and why? Should all retailers have marketplaces? Supply chain woes What is the go forward plan for Club retailers? What's next for retail? How should eCommerce talent be leveraging this transforma...
Aug 19, 2020•54 min•Season 1Ep. 21
Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Aug 13, 2020•43 min•Season 1Ep. 20
Sri & Peter welcome Suzanne Crettol to the podcast CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Aug 10, 2020•48 min•Season 1Ep. 19
What happens when a 35 year #cpgindustry #brandbuilder from Procter & Gamble and Johnson & Johnson the ex group chair of consumer NA Jeff B. Smith runs a few startups 1.) Incredibly rewarding 2.) Never worked harder 3.) Learned to be a practitioner all over again 4.) The quest to keep learning Peter V.S. Bond & Sri Rajagopalan discussed the future of retail, how to get started in the digital journey of a large brand and why he follows the Nike way -'just do it'! How did he jumpstrart...
Aug 03, 2020•43 min•Season 1Ep. 18
This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a million bucks to feel a million bucks'. Luxury brands are all about the 'good feeling' and 'pick me up'. We hit up this, the future of #ecommerce vs #departmentstore retail. The role of #DTC and predictions for the category. Is Amazon the anchor of luxury brands, and what does it ...
Jul 27, 2020•49 min•Season 1Ep. 17
Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equilibrium of channel management you have created over decades for your brand? Pharmapacks is here for you. We talked to the chief strategy officer Aisha Khan on what makes them the # 1 3P seller on Amazon. Find answers to this, and much more in this video : Her personal caree...
Jul 20, 2020•56 min•Season 1Ep. 16
Ever thought about Milking your media? That’s how Sri and Peter 's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways : 1. Career paths are no longer linear 2. She’s worked with Randi Zuckerberg 3. Strong supporter of #femaleempowerment 4. #paidsocial is the future of adsvertising 5. Creating a #brandvoice consistently is not easy 6. #socialmedia is likely how your brand interacts and is found by #consumers 7. #facebookads do work 8. Website #userexperienceux is a hu...
Jul 17, 2020•33 min•Season 1Ep. 15
All week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumby We discussed various topics : 1.) The mission of #dunnhumby 2.) What has the pandemic done to shopper behavior? 3.) Is #amazon the winner 4.) Are store visits changing? 5.) Is #ecommerce sticky and here to stay? 6.) Has #omnichannel retail arrived - this and many more topics he answered can be found on our channel : 👉 Consumer Engagement in an Omnichannel World 👈 Find the full...
Jul 13, 2020•47 min•Season 1Ep. 14
Peter and Sri discuss the transformation of retail with Anil Aggarwal - this entire week, every day we bring to you how Shoptalk & Groceryshop are completely changing the #cpgindustry - from #cpgbrands to #omnichannelretail to #amazon : learn how these are not events but communities of solutions. What do Hilary Duff and Elvis Presley have in common with our co-founder and Anil ? Can #moneytalk focused on #fintech shape a community of #ecommerce leaders? #entrepreneuership requires operating ...
Jul 06, 2020•1 hr 19 min•Season 1Ep. 13
The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go forward with Peter & Sri . What’s done – a new set of shoppers have transacted #ecommerce for the first time. The final episode 6 in the series is here : https://tinyurl.com/omnipredictionsvideo Predictions given : 1. Has the tipping point for #eCommerce arrived? 2. eCommerce technology - Is Voi...
Jul 01, 2020•26 min•Season 1Ep. 12
They're back. In this episode 5 of 6, Peter , Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led by search changed who owns and executes campaigns on retailers. Consumer & shopper attention has also shifted from offline to digital and retail platforms. This caused an uncomfortable conflict with CMO's on budgets, ownership and execution of campaigns. As eCommerce has taken on a new and m...
Jun 29, 2020•27 min•Season 1Ep. 11
Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded? We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)🙀😡 1. Are brands delivering #SEO A + content that consumers seek? Maybe 2. Private label - continue the good fight? No, the impact is minimal 3. How will consumers engage with brands her...
Jun 24, 2020•32 min•Season 1Ep. 10
Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part III - Shopper-Centric Retail Transformation Questions answered: Which retailers beyond #amazon are doing the best to succeed in #omnichannel ? Is it #walmart , #costco #samsclub Shoppers love instacart, retailers hesitant, who will win? The consumer will win, but they are a story What is the future for in-store servi...
Jun 22, 2020•27 min•Season 1Ep. 9
Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part II - Amazon's Role in Omnichannel Transformation Questions answered: Is Amazon an omnichannel retailer in reality? Is eCommerce home delivery its strength and why enter omnichannel? What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed? How has Amazon virtually forced retail transform...
Jun 17, 2020•23 min•Season 1Ep. 8
Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part I - The Omnichannel Shopper Questions answered: How are omnichannel shopper expectations changing and which expectations have accelerated in the pandemic? Are new habits being formed by pandemic shoppers? What omnichannel solutions do shoppers expect in physical stores? Can Amazon steal shoppers that are walking in c...
Jun 15, 2020•35 min•Season 1Ep. 7
Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform. Questions answered: Describe 3P marketplaces and why Amazon has it in the first place? What are the nuances between “Vendor Central” (1P) & 3P?What are the challenges of selling 1P versus selling 3P? Should scaled brands be on the 3P marketplace? What’s the best way to enter a 3P marketplace & w...
Jun 10, 2020•37 min•Season 1Ep. 6
Brand reputation. Yes! You’ve worked hard to create an amazing brand over the years that consumers love. One single negative feedback can change all of that in minutes. That is the scale of #ecommerce What can you really do to keep it intact and how agile do you have to be? We invited Jon Jessup CEO of 1440 to The CPG Guys to understand if there’s help available and how you can navigate this complex journey. Here’s what Sri Rajagopalan & Peter V.S. Bond asked him: In a pandemic, why is custo...
Jun 09, 2020•42 min•Season 1Ep. 5
In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't be the dinosaur that holds the industry back... #sriandpvsb Questions answered: What does the term omnichannel mean? What is the state of the CPG industry in this omnichannel shopper quest? Is this a new reality? What aspects of shopping may change forever? What are the v...
Jun 09, 2020•36 min•Season 1Ep. 4
As commerce has shifted decidedly in the direction of digital, stemming from the Covid-19 pandemic, brands are scrambling to ensure their products are resonating on the digital shelf. The CPG Guys Sri Rajagopalan and Peter V.S. Bond explore how #DTC brands and retailers provide consumers with the perfect product page experience that ensures optimal consumer engagement, regardless of device or location, accelerating eCommerce growth. Questions Answered: What is the product page - and what is a di...
Jun 09, 2020•36 min•Season 1Ep. 3
Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy. Find all our content at http://cpgguys.com Questions answered: DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality? How have b...
Jun 09, 2020•35 min•Season 1Ep. 2
The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratings, reviews, questions, answers, images & videos and can be displayed on product listing and product detail pages, social media channels, in-store and many other ways. Find all of our content at http://CPGguys.com Questions addressed: What is brand authenticity &...
Jun 08, 2020•37 min•Season 1Ep. 1
