Amazon 3P Marketplace

Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform.

Questions answered:

1. Describe 3P marketplaces and why Amazon has it in the first place?
2. What are the nuances between “Vendor Central” (1P) & 3P?What are the challenges of selling 1P versus selling 3P?
3. Should scaled brands be on the 3P marketplace?
4. What’s the best way to enter a 3P marketplace & why?
5. What are the “must-dos” of succeeding on the 3P marketplace?
6. What are the best fulfillment options on the Amazon 3P marketplace?
7. Are there hidden costs or risks of entering this business model?
8. How should you convince leadership that 3P is right for your brand?
9. What are some reasons a brand may pivot to this option vs a 1P model?
10. What is a brands’ supply chain role in this transformation?

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