The CPG Guys are joined in this episode by Jamil Ghani, VP & Worldwide Leader of Prime at Amazon. Follow Jamil on LinkedIn at: https://www.linkedin.com/in/jamilghani/ Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/ Jamil answered these questions: How do you define the core value proposition of Prime beyond loyalty—what makes it truly unique? With Prime Day expanding to four days in 2025, what metrics will you use to measure success this year? Prime Day now spans 26 cou...
Jul 08, 2025•31 min
The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity. Learn more about Snapchat for Business : https://forbusiness.snapchat.com/cpgguys Follow Abby on LinkedIn at: https://www.linkedin.co...
Jul 05, 2025•44 min•Season 1Ep. 505
The CPG Guys are joined in this episode by Ajay Salpekar, the GM of Brand & Creator Commerce at TikTok, the world's leading social destination for short-form video. Follow Ajay on LinkedIn at: https://www.linkedin.com/in/salpekar/ Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/ Follow TikTok online at: http://ads.tiktok.com Ajay answers these questions: What inspired your transition from roles at Unilever and Amazon to leading TikTok’s beauty commerce strategy? You’ve ...
Jul 02, 2025•48 min•Season 1Ep. 504
The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the NielsenIQ c360 conference down in Hollywood, FL. Ajay Sharma, VP of ecommerce + omnichannel was our guest co-host for this episode, officially now his 6th appearance on the CPGGUYS. Find Dan Bonert on Linkedin at: https://www.linkedin.com/in/danbonert/ Fin...
Jun 28, 2025•40 min•Season 1Ep. 503
The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest. This episode was recorded at the 2025 Digital Food & Beverage Summit Follow Cristina on LinkedIn at: https://www.linkedin.com/in/cristina-preston/ Follow Scnucks on LinkedIn at: https://www.linkedin.com/company/schnuck-...
Jun 25, 2025•32 min•Season 1Ep. 502
The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen Follow Amazon Ads Partners on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/ Follow Amazon Ads Partners online at: https://advertising.amazon.com/partners/network We cover 5 key themes from the conference: Impact of AI on conten...
Jun 21, 2025•48 min•Season 1Ep. 501
The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon. Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/ Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/ Follow Amazon Ads online at: https://advertising.amazon.com/ Tanner answers these questions: Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style? What role does...
Jun 18, 2025•38 min•Season 1Ep. 500
The CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS annual this year. As a career pharma veteran he is well known for his partnership with center store and this episode revolves on his leadership and partnership with the store. Find Kevin Host on Linkedin at: https://www.linkedin.com/in/kevin-host-pharmd-1412...
Jun 14, 2025•41 min
The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today. Find Kathryn Mazza on Linkedin at : https://www.linkedin.com/in/kathryn-mazza-6523372a/ Find Hy-Vee on Linkedin at : https://www.linkedin.com/company/hy...
Jun 11, 2025•48 min•Season 1Ep. 498
In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner. Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-barros-631955103/ Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pamela-castro-8447bb13/ Follow Walmart Chile on LinkedIn at: https://www.linkedin.com/company/walmartchile/ Follow Walmart Chi...
Jun 07, 2025•46 min•Season 1Ep. 497
In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/ Follow Costco online at: https://www.costco.com/f/-/company-information Mark answers these questions: Mark, you have a rich professional background working at Sam’s Club, Ahold Delhaize USA and Citrus Ad...
Jun 04, 2025•57 min•Season 1Ep. 496
In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Jeff answers these questions: Walmart Connect has grown from an incubator project to a full funnel media publishing business. ...
Jun 01, 2025•40 min•Season 1Ep. 495
In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-davis-co/ Follow Tree Line Strategy Group on LinkedIn at: https://www.linkedin.com/company/tree-line-strategy-group/ Follow Tree Line Strategy Group online at: https://www.treelinestrategygroup.com/ Joe answers these questions: Reta...
May 28, 2025•42 min•Season 1Ep. 494
The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia. Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/ Follow Mike on LinkedIn at: https://www.linkedin.com/in/mike-feldman-9962b230/ Follow Rec...
May 24, 2025•44 min•Season 1Ep. 493
The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA. Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/ Find AD USA on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize-usa/ Find AD USA online at: https://www.adusa.com/ Daniël answers these questions: You are an OG of ecommerce, going back as far as early 2000’s. What changes have you seen over the years? The latest conversation and buzz in the i...
May 21, 2025•36 min•Season 1Ep. 492
The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which led to the founding of Kate Farms and then inspired by being a survivor - Lucky Energy. Find Richard Laver on Linkedin at : https://www.linkedin.com/in/richard-lave...
May 17, 2025•50 min•Season 1Ep. 491
The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insight...
May 14, 2025•48 min•Season 1Ep. 490
The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America. Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-keefe-42b1a830/ Find WHSmith Media on LinkedIn at: https://www.linkedin.com/company/whsmith-north-america-media-network/ Find WHSmith Media online at: https://smg.te...
May 10, 2025•21 min•Season 1Ep. 489
The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by his leadership, he is the winner of the DSN (Drug store news) + CPGGGUYS retail merchandiser of the year for 2024! Find Jeff Mondelli on Linkedin at : https://www.linkedin.com/in/jeffrey-mondelli-95a72148/ Find Wakefern Food Corp on Linkedin at : https://ww...
May 07, 2025•45 min•Season 1Ep. 488
The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed him attend several sessions, and we quite surprised to see someone from Gen Z in this conference. We asked him what he thought, and his answers both intrigued and challenged our own biases of how he saw the notion of a 'brand'. We decided to bring him on t...
May 05, 2025•50 min•Season 1Ep. 487
The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP. Find Brandon Nutter on LinkedIn at: https://www.linkedin.com/in/brandonnutter/ Find Steve Pet on LinkedIn at: https://www.linkedin.com/in/steve-pet-22b12040/ Find Ampd online at: https://www.ampd.io/ Brandon & ...
May 01, 2025•50 min•Season 1Ep. 486
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. In this episode, Nik discusses his recent communication equity research newsletter called “Attention CPG Management/Boards: It’s Time to Cut EPS Significantly” Nik argues that cutting numbers significantly would not only provide a floor on valuations, but also provide ample flex for investments that are critically needed, especially in marketing, innovatio...
Apr 26, 2025•47 min•Season 1Ep. 485
In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization. Sri and Jordan tour an Amazon Fresh store as they unpack Amazon 's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles. While much of Amazon's physical store rollout has been hit or miss, the Amazon Ads presence in stores shows the potential to combine in store screens, programma...
Apr 22, 2025•23 min•Season 1Ep. 484
In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart. Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/ Find Sam’s Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/ Find Sam’s Club online at: https://corporate.walmart.com/about/samsclub/sams-club-suppliers? Greg answers these questions: Tell us about you the person? Take us through your career growth journey in digital and ecommerce and ho...
Apr 19, 2025•52 min•Season 1Ep. 483
The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today. Find Imteaz Ahamed on Linkedin at : https://www.linkedin.com/in/imteaza/ Find Applied Intelligence on Linkedin at : https://www.linkedin.com/company/applied-intellig...
Apr 16, 2025•49 min•Season 1Ep. 482
The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research. Find Michael on LinkedIn at: https://www.linkedin.com/in/michaellakier/ Find IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./ Find IGA online at: ht...
Apr 12, 2025•34 min•Season 1Ep. 481
In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/ Find Illycaffè online at: https://www.illy.com/en-us Apply to join the Cornell retail media program https://...
Apr 09, 2025•42 min•Season 1Ep. 480
The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza...
Apr 05, 2025•47 min•Season 1Ep. 479
The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with clean, premium ingredients and free from artificial nasties, sparked such a frenzy among friends—who begged for her secret dough to bake at home—that she knew she ha...
Apr 03, 2025•43 min•Season 1Ep. 478
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062...
Apr 01, 2025•54 min•Season 1Ep. 477
