The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the fourth episode of this series, Retailer awards are named for the following categories: Most Innovative Retailer Best Retail Mobile App Best Customer Generated Content Best Retail UX Best Partnership Best Supply Chain resources & capabilities Best Retailer Use...
Jan 01, 2021•16 min•Season 1Ep. 56
The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the third episode of this series, Retailer awards are named for the following categories: Best eCommerce Retailer Best Omnichannel Retailer Best Regional Retailer Most Improved Retailer Best BOPIS Retailer Rising Star Retailer The rest of the retailer awards are in e...
Dec 31, 2020•12 min•Season 1Ep. 55
The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the second episode of this series, Marketplace awards are named for the following categories: Best eCommerce Marketplace Most Improved Marketplace Rising Star Marketplace Most Innovative Marketplace Best Marketplace Enabler Fina all our content and the full list of w...
Dec 30, 2020•17 min•Season 1Ep. 54
The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the first episode, CPG Brands awards are named for the following categories: Best Digital CPG Best DTC CPG Most Improved Digital CPG Rising Star Digital CPG Best CPG Use of Social Media Most Innovative Digital CPG Find all our content and the full list of winners at ...
Dec 29, 2020•18 min•Season 1Ep. 53
The CPG Guys Sri & PVSB welcome Bridget Lasda , Chief Customer Officer for King Juice/Calypso Lemonade for this episode. Bridget started her career at The Coca-Cola Company and then Heineken USA before joining King Juice. Questions Bridget answers include: You joined Coca-Cola straight out of college. What were some of the experiences or skills you honed at Coca-Cola that have served you particularly well in your career there and beyond? What were some of the requirements of selling alcohol ...
Dec 28, 2020•40 min•Season 1Ep. 52
The CPG Guys welcome Ken Coogan from Coogan Partners . Ken recently fielded a survey with CPG shopper marketing professionals and joins the podcast to share the results with our audience. Questions covered in the interview with Peter: What are some of the CPG-related transformations getting your attention in the pandemic? Why did you field this survey and can you give us details behind the makeup of the respondents? What do you see as the key conclusions from the study? What do you consider to h...
Dec 25, 2020•46 min•Season 1Ep. 51
The CPG Guys Sri Rajagopalan & Peter V.S. Bond are joined in this episode by Wayne Duan VP of eCommerce & Digital Commerce and Sara Master Director of eCommerce Marketing & Catalog Management, both from Constellation Brands , makers of iconic brands like Corona , Modelo , Kim Crawford , Meiomi , Casa Noble & Mi Campo . Sara & Wayne talk about the unique requirements in marketing controlled substances, particularly in leveraging retail media. They also discuss insights in cons...
Dec 21, 2020•49 min•Season 1Ep. 50
The CPG Guys Sri & PVSB are joined in this episode by Michael Ellgass , EVP of Technology & Retail Media Platforms at IRi . Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers. This podcast episode may also be heard on IRi Growth Insights podcast . Michael answers these questions: What exactly is your role at IRi and what are the objectives of the technology & retail media platforms...
Dec 14, 2020•50 min•Season 1Ep. 49
The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company , working in various sales roles across most retail verticals. Last year, he assumed the newly-created role of North America Chief Digital Integration Officer. In this episode, Brian discusses elements of leadership that have enabled his team to build internal stakeholder support for the digital transformation occurring in the marketplace. Questions Brian addresses: We unders...
Dec 07, 2020•1 hr 1 min•Season 1Ep. 48
The CPG Guys Sri & PVSB are joined in this episode by Mike Black . Mike explains the term DIVA Discoverable - being highly visible in retailer search results Informative - online, there is limitless real estate available to promote your brand Valued - investing in brand building to ensure brand preference can help stave off competitive threats Agile - adapt quickly to changes in both consumer behavior and macro issues And Mike shares where to best bury a "dead body" on a PDP! Mike answers th...
Nov 30, 2020•48 min•Season 1Ep. 47
The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era. Questions that Sri & Peter pose to Dr. Shankar: Your career has primarily anchored around marketing and the research surrounding its applicability to retail. Decompose this for our audience. What is the latest research yielding? Is the so-called retail apocalypse here? Is this really doomsday fo...
Nov 27, 2020•1 hr 2 min•Season 1Ep. 46
The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers: Albertsons Instacart Loblaw Walmart Target Home Depot BJ's Wholesale Club Go Puff Amazon Pharmacy The also give thanks to the audience for support and feedback that drives the direction of the podcast. To leave feedback, please visit http://ratethispodcast.com/cpgguys CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, conseque...
Nov 23, 2020•46 min•Season 1Ep. 45
The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club . Steven discusses all of the targeted media capabilities that Sam's Clubs offers to brands. Questions answered by him include: WMG and Walmart in general have really stepped up in all things digital and eCommerce in 2020 from WalmartPlus to drones to click & collect penetration & even the partnership with Instacart - what is Sam’s club follo...
Nov 16, 2020•54 min•Season 1Ep. 44
The CPG Guys Sri & PVSB are joined in this episode by Matthew Smith , industry manager of beauty & pharma at Walmart Media Group . Interested in learning more about Walmart Media group? Visit: http://www.walmartmedia.com Here are the questions that Matthew answers: Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand? As head ...
Nov 10, 2020•56 min•Season 1Ep. 43
The CPG Guys Sri & PVSB are joined this week by John Ghiorso , founder & CEO of OrcaPacific , a MightyHive company, Questions explored: “Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific and what types of services do you provide that improves success? Can scaled brands run the race alone in your experience?” “On this podcast, Peter and I have talked at length about 1P and 3P selling on Amazon. Would you please explain the differences between Vendor Ce...
Nov 02, 2020•1 hr 3 min•Season 1Ep. 42
In the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks. For the. companion material, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast....
Nov 01, 2020•21 min•Season 1Ep. 41
The CPG Guys Sri & PVSB welcome Whitney Cooper , Director of Omnichannel Transformation & Acceleration at Walmart . To learn more about Walmart Media Group brand solutions, visit walmartmedia.com To find our content, please visit http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the...
Oct 28, 2020•36 min•Season 1Ep. 40
The CPG Guys Sri & PVSB are joined by Cristina Marinucci , NA Head of eCommerce Insights for Johnson & Johnson consumer goods. Questions covered in the discussion Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand? As head of ecommerce analytics, what are your primary activities & deliverables? What are you focused on? I...
Oct 26, 2020•48 min•Season 1Ep. 38
The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC. Topics covered include: The types of DTC eCommerce The ‘hot issues top of mind’ Margins and DTC How to approach starting DTC Companion documents can be found at http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to...
Oct 23, 2020•53 min•Season 1Ep. 39
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Oct 21, 2020•56 min•Season 1Ep. 37
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Oct 19, 2020•44 min•Season 1Ep. 36
Part 3 in a 5 part eCommerce profitability series CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Oct 16, 2020•32 min•Season 1Ep. 35
The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann , CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop. The three retail/CPG industry thought leaders explore a number of relevant topics: 6 months into the pandemic...what shopping habits have been disrupted and are they irreparable? Can a company, regardless of size, survive without an omnichannel strategy now? Why are super regional food & beverage retailers successful in ...
Oct 14, 2020•53 min•Season 1Ep. 34
The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly , the alcohol delivery eCommerce marketplace Topics discussed: After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you decided to join Drizly as its COO. What appealed to you about the company and the role? You arrived at Drizly 2 months into the global pandemic as its sales were skyrocketing and everyone there was working both overtime and often double duty. I heard that senior executives ...
Oct 12, 2020•40 min•Season 1Ep. 33
Sri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Oct 09, 2020•23 min•Season 1Ep. 32
Carol Krakowski , Director of Insights at PowerReviews , joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are covered: What types of insights does PowerReviews provide to its brand and retail clients and what makes this different than its competitive class? PowerReviews just released a Holiday Consumer Report 2020, please share with us the details behind this including the samp...
Oct 07, 2020•38 min•Season 1Ep. 31
Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Oct 05, 2020•51 min•Season 1Ep. 30
In the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma. Companion documents may be found on http://CPGguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in...
Oct 02, 2020•28 min•Season 1Ep. 29
The CPG Guys Sri & PVSB are joined by Patrick Burke , Chief Revenue Officer at Fetch Rewards , a mobile app-based brand-building loyalty platform. In this episode, we cover the following topics with Patrick: Where does Fetch fit into the loyalty space? What is your core proposition for B2B and B2C? How does the application work for users? How is it different from other “comparable” applications like some of the well-known rebate platforms? Why would a brand choose to work with you versus inv...
Sep 28, 2020•52 min•Season 1Ep. 28
The CPG Guys Sri & PVSB are joined by Omar Haque , VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast....
Sep 21, 2020•40 min•Season 1Ep. 27
