Building Female-Focused Brands with Krista Karpan
Episode description
Ever thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started.
Some takeaways :
1. Career paths are no longer linear
2. She’s worked with Randi Zuckerberg
3. Strong supporter of #femaleempowerment
4. #paidsocial is the future of adsvertising
5. Creating a #brandvoice consistently is not easy
6. #socialmedia is likely how your brand interacts and is found by #consumers
7. #facebookads do work
8. Website #userexperienceux is a huge driver or conversion
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